2013 Domestic Textile Industry Pformation And Upgrading To Find New Force

< p > from the perspective of various industries in the first half of 2013, a href= "http://www.91se91.com/news/index_c.asp" > Home Textiles < /a > enterprises, industrial clusters and industrial parks are working hard to upgrade their competitiveness through pformation and upgrading.

This paper sorts out the industry in the first half of the year from various aspects and angles.

Summed up, although the first half seems calm, but there are still many highlights.

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< p > < strong > key words: industry < /strong > /p >

< p > < strong > Event: < /strong > < /p >.

< p > March 26th, the five six vice chairman working conference of China Household Textile Industry Association was held in Beijing.

At the meeting, Yang Zhaohua, President of China Household Textile Industry Association, analyzed the current situation and development trend of the industry, and put forward that "expanding domestic demand, stabilizing exports and promoting innovation" were the three main force points of the textile industry in 2013.

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< p > April 7th, the Heilongjiang Household Textile Association of Harbin was formally established by the China World Trade Center Heilongjiang href= http://www.91se91.com/news/index_f.asp http://www.91se91.com/news/index_f.asp > Clothing Co., Ltd, Heilongjiang City limited liability company, Heilongjiang Ada textile decoration Co., Ltd. and Harbin snow Home Textile Co., Ltd.

At present, the association has 30 business members and 121 family members. Chun Yan, general manager of Harbin China World Trade Center clothing City limited, was elected the first president of Heilongjiang Household Textile Industry Association.

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< p > < strong > summary: < /strong > < /p >

This year is the beginning of comprehensively implementing the eighteen great spirits of the party. It is also the key year for carrying out the "12th Five-Year plan" of the home textile industry as a link between the past and the future.

The home textile industry is facing important opportunities and challenges.

It is easy to see from the recently released relevant data that the total output value of home textile industry has slowed down compared with the same period last year, and the trend of the two level differentiation of enterprises is obvious. Therefore, the home textile industry must prepare for the rainy day, prepare well for future challenges, and properly handle the problems encountered in the development process.

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< p >, as a link between enterprises and market, China Textile Association has an important guiding and supporting role in the development of the industry.

Yang Zhaohua, President of the China Textile Association, has said that the association should strive to guide the consumer market, educate and train consumers so that consumers can develop good and healthy living habits and stimulate the consumption potential of the home textile market.

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< p > the establishment of the Heilongjiang household a href= http://www.91se91.com/news/index_f.asp > textile industry < /a > association is of great significance for promoting the development of Heilongjiang's home textile industry.

Now, the scale of production and operation of the household textile market in Heilongjiang has achieved good development, and the turnover has increased year by year.

It is foreseeable that in the future, under the leadership of Heilongjiang provincial Household Textile Industry Association, the household textile market of Heilongjiang will usher in a long and broad space for development.

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< p > < strong > key words: business < /strong > < /p >

< p > < strong > Event: < /strong > < /p >.

< p > April 10th, Yang Zhaohua, the president of China Household Textile Industry Association, came to Shenyang international textile and Garment City, and discussed the future development direction of the industry with the Zhonghua home textile group, Huayu cloth art and other textile giants.

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< p > April 16th, during the convening of "China Haimen Economic and Trade Fair in 2013", Zhu Xiaoliang, Party Secretary of the China International Business Center of the Ministry of Commerce and vice president of the China Textile Industry Federation, visited Xia Lingmin's home textile city.

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< p > < --EndFragment-- > May, the Wendeng Information Industry Office and the home textile industry bureau jointly organized the home textile industry e-commerce pformation meeting, and the heads of more than 20 home textile enterprises attended the meeting and carried out the docking of e-commerce.

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< p > May 26th, Jiangsu Nantong Nantong city international textile home city held the "stone bridge" scenic spot unveiling ceremony.

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< p > < strong > summary: < /strong > < /p >

< p > in the first half of the year, from the trend of various home textile industrial clusters, the establishment of industrial parks or the "two pioneering" has become an important means to enhance the competitive strength of the regional home textile industry.

At the same time, the development of industrial parks is more comprehensive and diversified.

If Liaoning Shenyang international textile and garment city is the northeastern Asia's largest cloth curtain factory direct selling base, the brand of Northwest tie's brand cloth direct selling square will also provide the hardware and software services for manufacturers.

At the same time of direct selling, manufacturers can also hold various new product launches, fairs, ordering meetings and other activities here.

The establishment of the 4A level scenic spot of the Permian bridge plays an important role in promoting the development of the home textile industry.

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< p > at the same time, e-commerce has also become an important channel for various industrial parks to compete.

Electronic commerce is a new form of virtual paction. It is also a direction of economic development in the future.

It will vigorously promote the pformation and upgrading of home textile industry and home textile market.

The e-business Industrial Park will become the development trend of home textile parks in the future. It will integrate and open up the upstream and downstream industry chain of the home textile industry through the combination of online supply and demand information display and offline brand planning services, so as to provide business opportunities and growth opportunities for domestic and foreign customers, and help small and medium manufacturers to enhance brand interaction and consumption.

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< p > < strong > key words: Exhibition < /strong > < /p >

< p > < strong > Event: < /strong > < /p >.

< p > March 5th ~7 days, 2013 China International Home Textiles and accessories (Chun Xia) exposition was held at Shanghai World Expo exhibition hall.

This exhibition area is 37000 square meters, from Austria, Italy, the United Kingdom, South Korea, Pakistan, China and Hongkong, China, more than 330 outstanding Home Textile Manufacturers Association gathered here, concentrating on the top quality products of high quality suppliers in home textile industry.

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< p > March 7th ~10 day, 2013 (spring) Shenzhen international home textiles and Home Furnishing Exhibition held in Shenzhen Convention and Exhibition Center.

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< p > March 12th, the ninety-fifth China Acupuncture Association opened in Shanghai New International Expo Center.

The exhibition has an exhibition area of nearly 50 thousand square meters, and a total of 410 exhibitors of knitted underwear and bedclothes and towels.

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< p > March 18th ~23, China (Guangzhou) international home textiles and Accessories Expo and home accessories / supplies exhibition, held at Pazhou Exhibition Hall of Guangzhou Trade Fair.

The total scale of the two exhibition is 100 thousand square meters, attracting more than 700 enterprises to participate in the exhibition.

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< p > < strong > summary: < /strong > < /p >

< p > a large number of exhibitions held in the first half of the year are not hard to find. Although the industry situation has brought a certain sense of crisis to the home textile enterprises, these home textile enterprises still have confidence in the future development.

Moreover, the more in the downturn of the industry's economic growth, the more can reflect the exhibition's leading and promoting role in the industry.

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< p > Yang Zhaohua, President of China Home Textile Association, pointed out at the 2013 China International Textile Exhibition (Chun Xia) that the home industry is closely related to real estate. As a part of household products, the home textile industry is also favored.

Property market demand growth, home textile industry demand has also been adjusted.

The concept of "light decoration and heavy decoration" has been more and more popular among the people. Therefore, the soft clothing industry has been developing rapidly in 2013.

From the analysis of the economic operation of the textile industry in the first quarter of this year, the profit of cloth enterprises increased by 6.2% compared with the same period last year, with an average profit margin of 3.8%, an increase of 0.07 percentage points compared with the same period last year.

This shows that the cloth industry has maintained a steady growth in the first half of the year.

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< p > in order to innovate the content of the exhibition and enrich the on-site activities, the organizers of the ninety-fifth China Acupuncture Association made many innovative initiatives, and the accession of some well-known buyers became the biggest highlight of this session.

China's famous online shopping mall, Jingdong network and Lanting Pavilion collection network, is the first to participate in face-to-face trade exchanges with home textile enterprises.

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Less than P, the purchase amount of Lanting Pavilion gathering is about $12 million at this session. Such a high purchase amount is very tempting for many home textile enterprises.

At the same time, Jingdong mall also actively interacted with exhibitors at this session to provide a convenient and superior platform for home textile and underwear enterprises to enter Jingdong network and expand the market.

For the home textile enterprises contracted on site, the Jingdong mall also provides preferential policies for one year service fee.

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< p > < --EndFragment-- > summary of the enterprise's participation in the first half of the year, we can see that because of the uncertainty of the market situation, the exhibitors have become very cautious. But as an important platform for business exchanges, the exhibition has become a microcosm of the overall operation of the industry. By participating in the exhibition, enterprises can more intuitively find out the gap between themselves and other enterprises, and then take the initiative to innovate and narrow the gap. This is perhaps the most important driving force for the exhibition to the Chinese textile enterprises.

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< p > < strong > key words: Design < /strong > < /p >.

< p > < strong > Event: < /strong > < /p >.

P, May, was officially launched by the China Household Textile Industry Association, the textile industry association of China Council for the promotion of international trade, the Nantong Municipal People's Government of Jiangsu province and the Frankfurt Exhibition (Hongkong) Co., Ltd., Zhang Jian cup, 2013 China international household textile product design competition.

The theme of this year's competition is "Hua Yun", which aims to excavate the cultural elements of the Chinese nation and interpret the modern home textile ASUS.

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On May 13th P, supported by the textile industry association of Shandong and the Ji'nan Productivity Promotion Center, the Ji'nan textile and garment industrial design center held the "2013 national training course on home textile design" in Bayi Hill villa, and received support and participation from designers and textile teachers and students from all over the country, such as towels, carpets and other enterprises from all over the country in May 13th. ~19

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< p > < strong > summary: < /strong > < /p >

< p > Design and R & D has been regarded as an important way to enhance brand competitiveness of home textile enterprises.

From the annual China international household textile product design competition to the national training course of home textile design, the China Textile Association has spared no effort to advocate that enterprises should pay attention to innovative design and develop more homespun products that are more in line with market demand.

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< p > we can see that the influence of China's international home textile product design competition in the industry has been further enhanced from the substantial increase in the bonus amount and the publicity and reporting of the ever intensified competition. The gradual improvement of the tournament system has also reflected the authority and impartiality of the competition.

The first training course of home textile design was designed through the combination of theory and practice to enhance the independent innovation ability and design level of enterprise designers and college students.

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< p > for Chinese home textile designers, mastering a comprehensive design theory and design method is the basis for excellent designers, but not all. Innovative use of theoretical knowledge and market demand is the standard that Chinese textile designers need to achieve in the future.

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< p > < strong > key words: Data < /strong > /p >

< p > < strong > Event: < /strong > < /p >.

< p > June, the China Home Textile Association released the economic operation data of the textile industry in the first quarter of 2013.

Data show that the industry achieved steady growth in the first quarter of this year, and all indicators kept growing.

Production continued to achieve steady growth, export growth was relatively strong, and the overall operation quality of the industry was good.

However, the growth rate of domestic sales has dropped markedly, which calls for attention.

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< p > < strong > summary: < /strong > < /p >

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< p > < --EndFragment-- > from the first quarter data analysis, it is easy to see that the sales growth of home textile enterprises has risen, but profits are declining. The main reason for this phenomenon is that all kinds of hard costs have squeezed the profit margins, resulting in the same quantity of products earning no money this year.

In addition, through data, we can see that the polarization of enterprises is becoming more and more serious, and the quality enterprises and the mass enterprises have drawn a substantial distance.

Under such circumstances, if the mass enterprises want to increase profits and narrow the gap, take the road of R & D innovation, advance the layout of the two or three line market, and strive to construct a unique and differentiated consumer experience, or will be an effective way out of the predicament.

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< p > < strong > special attention < /strong > < /p >.

< p > < strong > key words: prize giving < /strong > < /p >.

< p > < strong > Event: < /strong > < /p >.

< p > March 12th, the 2012 China home textile economic year awards ceremony was held in Shanghai by CO sponsored by China Textile News, clothing times and China Textile Business Association.

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This activity was officially launched in November 2012, and the list of candidates was recommended by experts. After the online voting, expert assessment and media release, 10 people in the year 2012 were born in China's home textile economy in 2012.

They represent the direction of home textile economic pformation and industrial development, and have outstanding performance in local economy, industrial upgrading and business operation. They are leading the Chinese family textile economy forward.

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< p > < strong > summary: < /strong > < /p >

"P", the first large-scale selection of Chinese textile economy in the year, has been widely recognized and recognized in the industry.

All along, we have paid close attention to those who promote the progress of China's home textile industry and have a major impact on our home life, and salute the promoters of the history of home textiles.

They do not rely on, believe in the market, believe in themselves, perseverance, hard work, hard work, and never satisfied, forming the essence of entrepreneurship.

It is precisely because of the "entrepreneurial spirit" that the Chinese textile entrepreneurs group has been created to create the resplendent brilliance of the home textile economy.

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< p > in fact, to carry forward the spirit of entrepreneurship is to learn to be lazy, to work hard, to go out and rush into the world. It is to learn from the concept of people, the quality of hard work, the pursuit of wealth and the open and enterprising thinking. To carry forward the spirit of entrepreneurship is to set up a business climax in the home textile business, which is bold in mind, dare to expand at low cost, and do not follow the beaten track.

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< p > "returning to the real economy and restarting entrepreneurship" not only reflects the requirements of the progress of the times, but also has a profound cultural connotation.

With the advance of the industry and the development of the times, this "entrepreneurial spirit" will be more attractive, more penetrating and influential.

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< p > < strong > key words: disaster relief < /strong > /p >

< p > < strong > Event: < /strong > < /p >.

< p > April 20th, a magnitude 7 earthquake occurred in Ya'an, Sichuan.

The earthquake caused local people to be short of quilts, clothes and other materials.

Many home textile enterprises responded quickly, and gave their strength to rescue the disaster area with practical actions.

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< p > the dream orchid home textiles donated 5 million 182 thousand yuan to the Ya'an earthquake stricken area in Jiangsu province through the Changshou City Charity Federation of Sichuan Province, and made 20 thousand quilts, and sent them to the people in the disaster area for the first time.

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< p > Roley home textile raised more than 1 million yuan worth of quilts and other relief supplies, and sent them to the earthquake stricken area urgently.

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The P > mercury home spun was deployed with 1000 summer quilts and 500 warm winter warm quilts and arrived at Ya'an at 3 in the morning of April 21st.

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< p > the three brands of Yi Lian Jia Mei's home are 3 million 460 thousand yuan donated to the Ya'an earthquake stricken area.

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< p > at the same time, many home textile enterprises such as Meng Jie and en Da donated important materials such as quilts to the disaster area.

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< p > < strong > summary: < /strong > < /p >

< p > from the active rescue of Chinese textile enterprises in Wenchuan 5 years ago, before the disaster, the home textile enterprises came forward and took the social responsibility at the first time. We deeply felt the quick reaction ability and the spirit of love and selflessness of Chinese textile enterprises in dealing with emergencies.

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< p > charity and helping the poor are not only the traditional virtues of the Chinese nation, but also a mission shared by everyone and every enterprise.

A public spirited enterprise must be a company with a sense of social responsibility and a trustworthy enterprise.

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