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Riding Brand New Star Is Emerging, Traditional Sports Brand Is Eager To Try.

2013/7/25 20:21:00 32

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Quanzhou entrepreneurs always have keen insight and quick action in capturing market opportunities.

In the past few years, the Quanzhou enterprises, which quietly made their own riding products for foreign brands, once discovered the coming of the boom of domestic cycling development, immediately shifted from foreign trade to domestic sales, and worked hard to develop humanized products.

brand new rising of riding brand

as an enterprise specializing in the development and production of riding apparel cushion, Quanzhou Shu Kang a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited has cooperation with many sporting goods brands and riding brands at home and abroad.

Zhu Wangui, the company's chief executive, told reporters that there are many enterprises in Quanzhou riding apparel production.

"Wancheng, the sun sea, the Sentai..."

He counted the fingers and said, "there are seven or eight large enterprises, and there are some small businesses."

in Quanzhou riding apparel manufacturers, most of the enterprises are still dominated by foreign trade.

In the past two years, sun Hai sporting goods Co., Ltd. has launched its brand name, Suntai Sports Products Co., Ltd. launched the sundic brand, and now is trying to get a share from the immature market of domestic riding equipment.

"there are two enterprises that ride a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > I know two.

Zhu Wangui said, but because riding shoes are too professional, they need to be fixed on bicycle pedals, so they need some riding skills to get on and off. So they are not accepted by the domestic riding equipment market at present. Most people ride bicycles or wear ordinary sports shoes.

It is learnt that the production of riding shoes Quanzhou enterprises, has not heard of entering the domestic market.

"P" has always been a dragon international company acting as a foreign trade foundry, before acquiring a factory specializing in riding apparel.

Cai Zhuolong, chairman of the company, told reporters that the factory is still doing foreign trade business, but it does not exclude the possibility that the company will enter the domestic market of riding apparel in the future.

Quanzhou colorful swimsuit export company has also heard about the market of riding apparel, but later this business was "led" by its relevant responsible persons and still dominated by foreign markets.

at the twenty-third China International Bicycle Exhibition held in Shanghai in early May this year, snail gloves, multi ite riding bags, and SINDI passenger riding apparel and other Quanzhou enterprises made a collective appearance, forming a relatively complete variety of riding equipment "Quanzhou plate".

traditional sports brand is eager to try

besides the foreign trade enterprises of R & D and production of cycling equipment, turning to the domestic market, many sporting goods brands with strength in Quanzhou also enjoy the outdoor market segment of riding sports.

An industry source told reporters that Lining, PEAK and other enterprises have come to discuss cooperation matters, want to develop riding apparel, commissioned factory OEM production.

"361 degree sponsorship of China's cycling team, it should be said that there are production experience of riding apparel, but they are all small batch production, and they do not sell riding apparel in terminal stores."

361 degree International Co., Ltd., the person in charge said.

But for the next 361 degrees will intervene in the field of riding clothing, the responsible person refused to comment.

in last week's XTEP 2014 spring product order meeting, more than 20 riding a target= "_blank" href= "http://www.91se91.com/" > dress < /a > appeared.

It is reported that these riding apparel will not appear in XTEP's physical store sales, but to take the electricity supplier channels.

The industry believes that this can be seen as a water test for XTEP in the field of riding apparel.

"at present, Quanzhou's riding equipment enterprises are relatively scattered, with relatively small scale and insufficient brand influence.

But Quanzhou has a group of sporting goods brands and exporters of riding apparel, as well as a mature bag production cluster. If we enter the field of riding equipment, we will soon be able to form a new force in the field of outdoor products segmentation.

One industry believes that.

open up the new blue ocean > /strong > /p.

to mention the current riding equipment market, the industry has expressed its optimism.

"Every year, the market for riding apparel is more than doubled by the year before."

Ding Siquan, chairman of sun Hai sporting goods Co., Ltd., said that data show that from 2010 to 2013, the market of domestic riding apparel has increased from 10 million yuan to more than 100 million yuan.

"10 times growth in three years."

He said, "in Shanghai alone, there are more than 200 cycling teams, and the domestic riding movement is really great."

Ding Siquan said that the current enthusiasts of cycling are the white-collar workers, civil servants and other groups in big cities. The consumption power of these people is considerable.

"The main market of the company is in Shanghai, the Pearl River Delta and so on, which is also related to the local consumption level."

He said that the company used to do the foundry for the international first-line brand. In the past two or three years, it has taken a look at the emerging "riding hot" in the domestic market, only then the United States Canary cycling clothing to open up the domestic market, and create its own brand power.

although the sales of snails gloves account for only 5% of the company's business, Zhang Jiaben, director of Fujian Hua Fei a target= "_blank" href= "http://www.91se91.com/" leather "/a" Products Co., Ltd. has deeply participated in the vigorous development of outdoor cycling in China in recent years.

"The number of orders for gloves has doubled this year," he said.

He said that nowadays bicycling is becoming a more and more popular fitness exercise. With the maturity of people's fitness concept, the consumption of related supporting products will further increase.

Chen Maolin, the head of Merida flagship store in Quanzhou, believes that the market for riding equipment in Quanzhou is "ready and ready for P".

In Yangling, P said, "the blue ocean" has been discovered in a few years. In 2008, we began to strengthen the research and development of riding bags. Nowadays, the products of riding bags are very rich.

"China's outdoor sports market is a rapidly growing field. Cycling as a branch has also been developing at a rapid pace."

She believes that riding equipment or can become a breakthrough point in the outdoor products industry, at the time when domestic and foreign brands have not yet occupied the domestic market, the establishment of an influential "Quanzhou Legion".

despite the good market prospect, the industry believes that the domestic market for riding equipment is far from mature.

"The production of a riding suit is complicated. It requires not only knitting workshop, weaving workshop, but also elastic workshop and so on."

Ding Siquan said, because riding clothing is more complex than ordinary casual sportswear in terms of functionality, and combined with riding sports, there are some special needs, so the manufacturing process is more demanding.

"but at present, the market is full of products of tens of yuan and 100 yuan. It is difficult to talk about the protective clothing and other functions of the riding suit at this price."

Ding Siquan said that despite the rise of riding sports, the consumption concept of domestic consumers needs to be further cultivated.

sales mode seeks new breakthroughs

the current stock pressure encountered by shoes and clothing enterprises is also troubled by the emerging "riding army" enterprises.

In addition to waiting for further maturity of the domestic market, more people in the industry want to break through the sales mode and quickly establish the brand influence.

"in the future, it will be more likely to set up an experience store for riding equipment."

Ding Siquan said that there are many kinds of equipment for riding, and the future format will not be single, but will integrate all kinds of resources to a terminal store, so that consumers can experience products.

"Brand stores will not blossom everywhere as they are now, they will be fine and meticulous, and do more experience and after-sales service."

Ding Siquan said.

P, an industry member who plans to introduce Canon DELL bicycle to Quanzhou, agrees with this model. He is playing the concept of "Riding Club + three-dimensional operation".

"In addition to selling bicycles and related riding equipment, the store may also carry out cross industry resources integration, such as opening a corner in the store to display camping equipment, and even display cars."

He said that the so-called three-dimensional marketing is to make full use of the shop space.

"Some bicycles may be hung on the wall, some shoes are on the top floor of the shelf, and they need to take a small escalator to pick up the goods."

He said.

"P" is different from the concept of brand collection shop. Zhang's gloves are single products. He tries to "walk the world with one knife" and open a glove store.

"At the moment, we are also looking for breakthroughs in the sales mode, and we are in contact with some outdoor stores to see if we can make a new business model."

it is reported that the "licensing movement" of Quanzhou riding equipment enterprises still stays in sponsorship professional events and riding sports.

For example, snail gloves have sponsored several Qinghai Lake international road cycling competitions, while the sun Hai has been working with many city cycling associations to provide professional costumes for cycling enthusiasts.

product design is more humane, /p >

in the showroom of Shu Kang dress, the reporter saw all kinds of modelling, different length of riding clothes cushion, and the color is rich and colorful.

"We are now developing products for the Chinese population."

Zhu Wangui said that at present, many domestic riding equipment is designed according to the physiological characteristics of the Europeans and Americans. "China's riding equipment market still lacks volume production, so we set up our own R & D team to develop products suitable for the domestic market."

Zhu Wangui showed a riding shorts to reporters. Apart from crotch seats, there were some honeycomb protection designs on both sides of his legs.

"Cotton is inside, and it can protect legs when riding down."

He said that there are some buckles on the belt of the riding pants, which can match trousers outside. "Riding pants are tighter, but the riders may not only do cycling exercises, for example, they will go to the seaside and go to the mountains. After they get off the train, they can put on fashionable casual pants and directly buckle the trousers on the riding pants."

He said.

Yangling shows reporters a backpack that can be packed with iPad.

"Access is very convenient, and can be fixed electronic products."

With the development of science and technology, product design takes into account the needs of the riders, she said.

"For example, if you wear thick riding gloves in winter, it is very difficult to open the zipper of the backpack, add a rope button on the zipper, put your fingers in it, pull it open and you can open your backpack."

In addition, some backpacks have added small buckles, which can be used in a pack, changing into waist bags, backpacks, satchel bags and so on, she said.

"some cyclists wear small buckles on their shoulders to facilitate riders to fasten their earphone wires, and to use mobile phones or iPod to listen to music when riding."

Ding Siquan said.