Great Birds Make The Best Of Sports Marketing.

Q: this year is the Olympic year. Many scholars believe that this year is a great opportunity for sports brands to enhance themselves. What are the breakthroughs of this year?

In order to achieve this goal, which ways do you want to improve your brand image?

Answer: to take advantage of the Olympic Games and improve the situation is an important task of many advanced sports brands in 2008.

In 2008, you first promoted the Olympic spirit in the enterprise and in the national market network.

The spirit of the Olympic Games is the spirit of tenacity, struggle and selfless dedication.

The ability of a person and a team is large and small, so long as he is conscientious and diligent in his post, he is worthy of the motherland, worthy of his cause and worthy of himself.

The Olympic spirit is faster, higher and stronger.

What is supporting and creating faster, higher and stronger? That is self-confidence, self-improvement and self-esteem.

This is not only the driving force of the Olympic spirit, but also the basic aspirations and aspirations of the people all over the world.

We are going to let all the people and organizations involved in the construction of the birds and birds businesses first have their own realm of confidence, self-improvement and self-esteem. This is the basic quality we accept.

Only in this way can we achieve a faster, higher and stronger competition target.

In addition, we intensified our brand promotion efforts in the Olympic year.

We have invested heavily in CCTV Olympic Channel, 2 sets, 3 sets and Hunan satellite TV and Chongqing satellite TV.

At the same time, we use various road signs, light boxes and Carbodies throughout the country to create an atmosphere of celebration for the Olympic Games.

We also hold Chinese gold medals competition in more than 3000 stores nationwide, so that consumers can share the joy of Chinese athletes winning gold.

Q: many enterprises say that the Olympic year is a huge business opportunity.

Judging from the sales situation of this year, do you think this statement is reliable?

Answer: in a country, holding large international sports activities in a city is certainly a great business opportunity, but the width, breadth and depth of this vortex business opportunity can be very different for the whole country.

This involves the level of a brand.

Top brands, advanced brands occupy large market share and large share of creativity, coupled with the highest level of creativity, then they can maximize the potential to promote sales.

The brand is a new strong brand. We are making every effort to achieve better sales performance in the Olympic year.

Compared with the same period of the year before last, the sale of goods sold in the spring and summer period is remarkable.

But there is no absolute business opportunity.

Key enterprises should have advance planning and active support to seize business opportunities.

The same is true for man and business.

It is the most unreliable idea to pray for the steamed bread in the sky.

Q: the brand of "noble bird" has always been committed to the promotion of elegant movement, graceful sports, and the intensity of competitive sports. How do you balance these two pros and cons?

Answer: the brand of elegant bird is to highlight the brand and product personality by graceful movement.

First of all, the development route of brand and product is always centered around the dynamic, skill and elegance.

We therefore sponsor eight national teams belonging to the National Sports Administration's small ball management center, that is, sports events such as billiards, golf, bowling, squash and other sports meet the brand and product characteristics of the noble bird.

For many years, the noble bird has been pursuing dynamic performance rather than one-sided demanding speed. We pay attention to the use of skills instead of focusing on strength and confrontation. We advocate competitive elegance, not only scoring well.

For sports athletes, there are various items of choice, and there are different hobbies for sports fans.

Brand development is the way to go. There are no pros and cons to choose. According to our own thinking and current situation, the choice is reasonable.

If we regard brand competition as the final of a 10000 meter long run, every athlete's sportsmen's appearance and beauty will not play a decisive role in athletic performance.

All roads lead to Rome. As long as you know where to go, the whole world will make way for you.

Q: good Olympic marketing is conducive to the international leap of the brand. What will your Olympic marketing mode play in brand marketing and so on?

A: sports marketing has been one of the popular marketing models for many years, and Olympic marketing is also the sports marketing of the Olympic year.

Olympic marketing has been highly valued since the 1984 Losangeles Olympic Games, because it is the first Olympic Games hosted by the public since the 1896 Olympic Games, and it is also an Olympic marketing that has been perfectly reflected in sports marketing.

At present, the sports marketing platform of Olympic Games is a marketing activity that promotes the brand and products of the enterprise with the Olympic Games as the highlight and sports activities as the carrier. It is a new means of marketing.

While promoting and promoting the Olympic spirit in 2008, the great bird bird (China) Co., Ltd., with the help of the Beijing Olympic stage, displays the personality of the brand of the noble bird through the expression of various media.

Through the Olympic marketing model, we use all kinds of promotional means and Olympic Games to cheer for China and the Olympic Games.

Obvious market effects have been achieved.

We are now planning for the post Olympic era, and we want to make sports marketing the best.