Sports Brand In The First Half Of The Year Closed 600 Stores To Integrate Unhealthy Channels

In the first half of this year, 601 stores were closed sharply in the first half of this year. < p >

So far, the five major sporting goods companies in China have adopted the way of breaking arm and hemostasis to cope with the downturn of the industry.

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< p > according to the incomplete statistics of journalists, the number of five major sporting goods companies listed in Hong Kong has exceeded 4300 stores since last year.

The industry generally believes that this year's closing shop tide will not stop. At present, it is difficult for the industry to get out of the bottom in the short term. Reducing the number of shops can reduce operating costs on the one hand and reduce the inventory caused by excessive expansion. On the other hand, it is also a reintegration of unhealthy channels.

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"P" has been changing the strategy in the first half of this year, and has adopted a radical way of shutting down stores.

In the first half of the year, 601 stores were closed, with a net decrease of 256 compared with the end of last year.

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In the second quarter of 2013, there were 196 new stores in the franchise store, closing 439 rooms and reducing 243 by P.

So far, as of June 30, 2013, the total number of shops has reached 7826.

In the first quarter of 2013, the total number of franchised retail outlets decreased by 13, including 149 new outlets and 162 closed stores.

In March 31, 2013, the number of licensed retail outlets reached 8069.

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Last year's financial report showed that the number of stores at the end of 2011 was 8082 at the end of 78652012, and the number of stores was 8082, and the number of stores was still increasing by more than 100.

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< p > a company manager revealed that "the sporting goods industry is still hard to get out of the bottom in the short term, and the pressure of inventory is on the distributor's head."

If the company's performance continues to grow, dealers must continue to approve the goods. The inventory in the dealer's hands has not yet been digested, and there will be further pressure on them. This will be fatal to dealers, so closing stores is not as painful as a short pain for the company.

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< p > after last year's closing of stores, many companies are still using the way of closing stores to deal with the crisis this year.

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< p > PEAK has cut 125 retail outlets at the end of the first quarter of 2013, and XTEP intends to shut down 100~200 again this year.

These latest data are closely related to the growth pressure of various companies this year.

According to the latest data, the order amount of Anta in the fourth quarter of 2013 will decrease by 5%~15%.

XTEP's order volume dropped by about 15%~17% in the fourth quarter of 2013.

In addition, sales in the same store did not grow as expected.

Anta sold the same store in the first quarter of 2013 compared with the same period in 2012.

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