Zhao Yingguang Talking About The Future Development Of Seed Brand

　　 Han Du Yi she At present, there are 1 mature brands, 3 growing brands and 3 seed brands, and the brand of middle-aged and old women's clothing is also on the line. Zhao Yingguang, the founder of the Korean clothing house, seems to be able to subdivide the women's clothing brand. Once the scale is formed in the field of subdivision, it will form Matthew effect and establish trade barriers. On the premise that product development, operation, IT system, supply chain, customer service, storage and other platforms have been built, Zhao Yingguang said, "my responsibility is to find someone who can be the seed brand of the future".

　　 Several new brands will go online.

　　 Zhao Ying Guang They were interviewed by reporters at the rest area on the left side of the front desk. Before the big window on the right side of the front desk, models and photographers are filming the upcoming middle-aged and elderly clothing. Zhao Yingguang said that in addition to the brand of middle-aged and old women's clothing, this year will also be on line with a Souline style similar to the Oriental revive cotton and hemp Style Men's clothing brand. In addition, the European and American Wind brands that have already been launched will also focus on promotion.

At present, the Korean family's "multi brand operation based on the Internet" has completed the basic layout: Hanfeng fast fashion women's clothing HSTYLE, Hanfeng OL fashion women's clothing Soneed, Hanfeng fast fashion men's wear AMH, Han Feng fast fashion children's wear MiniZaru, Europe and the United States fast fashion women's wear niBBuns, Oriental retro designer brand Souline.

Zhao Yingguang told the Beijing Commercial Daily reporter that this year's emphasis is on doing. Women's wear HSTYLE, Menswear AMH, designer brand Souline, fashion women's Soneed, fast fashion children's wear MiniZaru and men's vegetarian products are the focus of next year's seed brands. But Zhao Yingguang also said, "seed brands have two possibilities, one is healthy growth, the other is failure. There were two brands failed in our earlier brands. According to the Beijing Business Daily reporter, Han Du she has launched the brand of women's shoes and denim brand, but halted after six months.

　　 Incubating multiple brands

"If a new brand wants to be born on my platform, he can only do a good job in product vision and market. Other IT, supply chain, customer service, logistics including human capital, finance and administration need not be controlled. He is dedicated to doing what the brand should do." Zhao Yingguang said his responsibility now is to "find someone who can be the seed brand of the future".

Zhao Yingguang is now constantly having contact with a lot of "people with ideas", some of whom are directly connected, others send him materials directly, "for example, a designer talked to me, and he wanted to be a brand called" Oriental light lady ". What is a light lady? The age range is between 30 and 40. The core element emphasized is elegance.

"There are three brands in our multi brands. The first kind of brand is the Internet brand that we operate ourselves; the second brand is the joint venture with others, that is, what I have just talked about with the designer; the third brand is the cooperation with the Korean Internet brand, or I set up a joint venture company, or I am the representative of China. Zhao Yingguang's brand planning for Korea's clothes house is very clear. In July this year, the Han Du mall, which has just started trial operation, is the third category brand. The products of the Korean capital are mainly high-end brands in South Korea. Zhao Yingguang said that Han Du mall is expected to introduce 500 brands this year and will expand to 1000 brands next year.

　　 Data mining will focus

Next year, we will focus on BI (Business Intelligence) and start data mining. From 2008 to the present, Han Du Yi house has a clear operational focus every year. "In the year 2008, we focused on the training of a buyer. In the year of 2009, the focus was on the transformation of independent brands, from purchasing to independent brands. In 2010, we focused on vision. In 2011, we focused on the supply chain system. The fine operation in 2012 has been completed. First, we will build up information technology this year. "

"Because the core of business intelligence is the building of your judgment models. And this structure is based on the information you have at the grassroots level, and you have a lot of such preliminary test data. According to Zhao Yingguang, the information system of Korea has been formed, and ERT and OA systems have been built.