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Interview With LEOPOLDO GIORDANO, A Designer Of Women'S Shoes
< p > reporter: the appearance of Chinese advanced customization < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > has not been very long. Advanced customization "a href=" http://www.91se91.com/news/index_x.asp "shoes" /a "has been renewed and narrow. How much potential is there in this field?
< p > LEOPOLDO GIORDANO: China is a luxury consumer country. At the beginning, everyone buys luxury products, but now some people are looking for real luxury goods, that is, advanced customized products. In fact, the product that accords with personal characteristics is the real luxury. It is very rare. It may be the only one, so it can meet the needs of a large proportion of the rich. < /p >
< p > reporter: what has attracted you to join a Chinese brand team in the internationally renowned luxury shoe department? < /p >
< p > LEOPOLDO GIORDANO: in foreign countries, our impression of Chinese fashion still stays in the stage of plagiarism or material processing. I am shocked to learn that Sheme founder Linda should introduce an international design team to be a luxury brand in China. It is not difficult to create luxury brands in Italy, but it is very difficult in China. I was touched. < /p >
< p > reporter: we see that these advanced custom shoes have many Chinese elements such as embroidery, buttons and so on. How do you deal with the fusion of these Chinese designs? < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > LEOPOLDO GIORDANO < /a >: indeed, I can not compare with Chinese people on the perspective and depth of Chinese traditional culture, but in eastern culture or western culture, beauty is interlinked. I will use what I think is beautiful, not to Chinese culture, it will be expressed in the way of my design. I think this is the combination of Chinese and Western culture. < /p >
< p > reporter: what is the difference between Chinese consumers and European consumers in the customers you meet? < /p >
< p > LEOPOLDO GIORDANO: consumers are individualized, and in Europe they will not buy consumers who are suitable for their own products. In China, consumers have very personal tastes. This is a matter of personal taste. In fashion, it is not always fashionable to suit you every season. It's what you wear and the style of the whole person that is the most fashionable and suitable. < /p >
< p > reporter: 2013 what is the fashion trend of women's shoes in summer? What are the suggestions? < /p >
< p > LEOPOLDO GIORDANO: shoes are beautiful for their owners. Fashion is controlled by people. It is suitable for my image, not to be influenced by fashion. The trend of this season should be bright colors, such as lemon yellow, emerald green, pink and so on. In structure, small pointed shoes, thick heels and square heels. We see that fashion is a reincarnation. < /p >
< p > < strong > related links < /strong > < /p >
< p > < strong > > the five revision is born. The shoe last is < /strong > < /p >.
< p > customizing process is: the customer puts forward the demand, makes an appointment with the teacher, and makes the shoe last according to the data and the customers' preferences (such as the shallow mouth or the heel wrap), that is the mold of the foot. According to the mold making, try on the shoes, customers try them on, if not, they should be changed. Except for a fitting case, it usually changes about three to five times. After confirming that the shoe last is comfortable, it will make the final genuine shoes. < /p >
< p > < strong > 40 data determine the comfort of shoes: < /strong > /p >
< p > if there is not much modification, it usually takes 20 working days. It is usually necessary to measure the length of the foot and toe, the size of the heel, to measure the right and left feet separately, to measure the data of sitting posture and standing posture. It takes 40-60 minutes for regular measurements and 30-40 data. The comfort of shoe is the match between shoe last and foot. Excluding the factors of the manufacturing process, the heel height is also determined to be uncomfortable, generally with the height of 45-50 millimeters is the most appropriate. < /p >
< p > LEOPOLDO GIORDANO: China is a luxury consumer country. At the beginning, everyone buys luxury products, but now some people are looking for real luxury goods, that is, advanced customized products. In fact, the product that accords with personal characteristics is the real luxury. It is very rare. It may be the only one, so it can meet the needs of a large proportion of the rich. < /p >
< p > reporter: what has attracted you to join a Chinese brand team in the internationally renowned luxury shoe department? < /p >
< p > LEOPOLDO GIORDANO: in foreign countries, our impression of Chinese fashion still stays in the stage of plagiarism or material processing. I am shocked to learn that Sheme founder Linda should introduce an international design team to be a luxury brand in China. It is not difficult to create luxury brands in Italy, but it is very difficult in China. I was touched. < /p >
< p > reporter: we see that these advanced custom shoes have many Chinese elements such as embroidery, buttons and so on. How do you deal with the fusion of these Chinese designs? < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > LEOPOLDO GIORDANO < /a >: indeed, I can not compare with Chinese people on the perspective and depth of Chinese traditional culture, but in eastern culture or western culture, beauty is interlinked. I will use what I think is beautiful, not to Chinese culture, it will be expressed in the way of my design. I think this is the combination of Chinese and Western culture. < /p >
< p > reporter: what is the difference between Chinese consumers and European consumers in the customers you meet? < /p >
< p > LEOPOLDO GIORDANO: consumers are individualized, and in Europe they will not buy consumers who are suitable for their own products. In China, consumers have very personal tastes. This is a matter of personal taste. In fashion, it is not always fashionable to suit you every season. It's what you wear and the style of the whole person that is the most fashionable and suitable. < /p >
< p > reporter: 2013 what is the fashion trend of women's shoes in summer? What are the suggestions? < /p >
< p > LEOPOLDO GIORDANO: shoes are beautiful for their owners. Fashion is controlled by people. It is suitable for my image, not to be influenced by fashion. The trend of this season should be bright colors, such as lemon yellow, emerald green, pink and so on. In structure, small pointed shoes, thick heels and square heels. We see that fashion is a reincarnation. < /p >
< p > < strong > related links < /strong > < /p >
< p > < strong > > the five revision is born. The shoe last is < /strong > < /p >.
< p > customizing process is: the customer puts forward the demand, makes an appointment with the teacher, and makes the shoe last according to the data and the customers' preferences (such as the shallow mouth or the heel wrap), that is the mold of the foot. According to the mold making, try on the shoes, customers try them on, if not, they should be changed. Except for a fitting case, it usually changes about three to five times. After confirming that the shoe last is comfortable, it will make the final genuine shoes. < /p >
< p > < strong > 40 data determine the comfort of shoes: < /strong > /p >
< p > if there is not much modification, it usually takes 20 working days. It is usually necessary to measure the length of the foot and toe, the size of the heel, to measure the right and left feet separately, to measure the data of sitting posture and standing posture. It takes 40-60 minutes for regular measurements and 30-40 data. The comfort of shoe is the match between shoe last and foot. Excluding the factors of the manufacturing process, the heel height is also determined to be uncomfortable, generally with the height of 45-50 millimeters is the most appropriate. < /p >
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