How Does The Value Restructure Of China'S Garment Industry Start?

< p > > China a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > can manufacturing create a business with Chinese characteristics? How to set up the value restructure of China's garment manufacturing industry? Where is the pivot of manufacturing integration innovation? Shandong, a major garment manufacturing province of China, will become a microcosm of the upgrading and pformation of the national garment industry, exploring the way forward for the next step of pformation and upgrading of China's garment industry.

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"P" will soon be held in Jimo, Shandong, China's 2013 China (Jimo) international fashion season. It will provide the most intuitive samples for value remolding and integrated innovation of "made in China", linking high-quality resources at home and abroad, and realizing the development path of "manufacturing brand".

And the Shandong garment industry with strong clothing manufacturing strength will focus on the main line of "new manufacturing", gather the core resources of the industrial chain, build a brand incubation platform, and create a new fashion manufacturing industry chain. The new journey of Chinese clothing "new manufacturing" will start from here.

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< p > to "create a business" will be the core of the upgrading of Chinese clothing. For enterprises, the most important task at present is to re recognize themselves, relocate themselves, find out what is the most advantageous and core technology, and re explore and determine the future development direction of Chinese garment enterprises.

This is also the original intention of Ao Shan Wan 2013 China (Jimo) international fashion season.

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What's the result of < p >? Before the opening of the 2013 China (Jimo) international fashion season, 6 famous Jimo garments and "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "category manufacturers have shared their new manufacturing exploration path with the clothing times.

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< p > integrated innovation school: namely, cedar > /p >

< p > whether Chinese clothing manufacturing can create a business with Chinese characteristics -- integrated innovation, that is, the enthusiasm of the workers in the manufacturing industry, the meticulous technology, the passion for the products, and their aesthetic values and values reflect their life style, philosophy of life, individual strength and so on, and become the collective strength.

To achieve this goal, enterprises must carry out comprehensive management of all links in R & D, design, production, marketing and marketing, that is, integrated innovation.

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< p > has a history of 58 years. In recent years, through the implementation of new manufacturing, it has maintained an average annual growth of two digits in tackling difficulties. The output value of new products has been maintained at over 45% annually, and the comprehensive energy consumption of 10000 yuan output value has been reduced by 5%, which has helped push the upgrading and pformation of enterprises.

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< p > "so-called new manufacturing is relative to traditional manufacturing.

New manufacturing should be a state of production R & D after the upgrading and pformation of manufacturing industry. It is a trend of convergence of intelligence, intelligence and comprehensive innovation, and it is deeply integrated with information technology and advanced management tools.

The new manufacturing is started from the research and development of functional, differentiated and personalized products.

Yang Weidong, President of the Qingdao development group, said that at the outset, to increase the technological content and added value of products as the foothold, comprehensively accelerate the technological innovation and product innovation, and accelerate the development and application of new materials, new processes, new technologies and new equipment, and strive to promote the "five pformations" construction of "fiber differentiation, fabric functionalization, production energy saving, product branding, and technology and equipment informatization", and strive to improve the manufacturing level.

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Less than P, it is committed to "a target=" _blank "href=" http://www.91se91.com/ "textile < /a > material innovation", and has carried out the research and application of functional new materials and the development of functional new products.

Key points have been tackled in the aspects of fabric structure, product overall design and key production technologies. Key breakthroughs have been made in the "multi functional fabric dyeing and finishing process", "functional fiber vortex spinning technology" and differential modified polyester fiber.

At the same time, we actively developed and promoted the application of bio enzyme knitted fabric processing technology, low bath ratio dyeing technology, reclaimed water reuse, heat recovery and other environmental protection and energy saving technologies, effectively overcome some of the factors that increase the profit.

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"P" over the years, on the one hand, to speed up the pformation of scientific and technological achievements, on the one hand, to improve creativity and design level as the focus, actively meet the needs of customers, and constantly promote the pformation from ODM to OBM, make the influence of the independent brand continuously improve, vigorously expanded the international and domestic two markets.

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P also has a long history as well as the cedar group. Since its establishment in 1975, it has been specializing in the production of knitted garments, with weaving, dyeing and finishing, printing, embroidery, garment making and garment accessories production, and a complete industrial chain of garment inspection and logistics. It has been identified as the top 500 Chinese enterprises and well-known trademarks in China.

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In recent years, with the advantages of developing traditional thermal underwear, P has focused on the development and production of functional multi component thin fabric products. For this reason, the company has taken three measures: first, cooperation with universities and research institutes, and innovation by "wisdom".

Shandong Textile Science Research Institute and Qiingdao University have been carrying out the combination of production, teaching and research to develop and apply new fibers.

The two is to join hands with large and large enterprises at home and abroad.

With the dual advantages of fiber research and development and clothing management, the new material has been applied to knitted garment production, which has greatly improved the ability to win orders and ensured the steady development of enterprise production in successive years.

The three is to strengthen close cooperation with large international business communities and replace them with "money".

By using the conditions of establishing special factories for customers, we have introduced advanced R & D and production equipment through various forms of cooperation, ensuring the production quality and scale of functional multi component thin knitted garments, which has brought significant economic benefits for enterprises.

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< p > "relying on technological innovation, management innovation and information technology to develop new manufacturing has great significance for promoting industrial upgrading and upgrading, and improving the overall level of domestic knitting clothing industry. Especially for the old enterprises with decades of history such as Xue Da, it can break down the traditional management and management mode that has been formed over the past decades, enhance the overall image and production management level of enterprises, and enhance the core competitiveness and profitability of enterprises in an all-round way."

Wang Xianqi, Minister of technology quality of Qingdao snow group, said.

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< p > technological innovation: red collar & Hengda < /p >

< p > Where does the manufacturing enterprise go from? The Chinese clothing enterprise should pursue the "original quality" as the basic strategy in operation and fully implement it.

The so-called "ingenious quality" refers to the characteristics of products which are different from other similar products, which are of different characteristics.

Chinese garment manufacturers should get rid of the vicious cycle of price war by providing the market with products of original quality and products that cannot be imitated by competitors.

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< p > at present, the red collar group has 80 million data models to meet the needs of more than 90% consumers all over the world. Each of the red collar suits has been completed by 200 processes and 15 hours manual process, with exquisite craftsmanship and excellent quality. It pays attention to the consumers' feelings from every aspect of pre-sale, sale and after sale, and has customized the improvement plan according to the feedback of real dress feelings. So far, 379 sets of unique specifications have been made, covering the volume, tailoring, sewing and other related process links.

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< p > through pformation and upgrading of "two integration" (integration of industrialization and information technology), the red collar group set up the information technology center, introduced a large number of technical personnel, invested huge sums of money in building a garment customization technology research and development platform, and developed a "global customized suit customization platform" with complete independent intellectual property rights. It concluded in depth, promoted the integration of the two technologies, carried out the independent innovation and brand building, and took the road of internationalization of the Chinese clothing industry's independent brand.

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P, a big shoe company, has been leading the Chinese leather shoes industry through technological innovation for many years. It has formed a R & D system with "original innovation, integrated innovation and introduction, absorption and re innovation", and has made technological innovation as a long-term development strategy for the evergreen enterprise. It has invested 6.2% of the company's revenue every year.

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< p > at present, the company has declared 801 patent technologies, such as technology invention and utility model, and has chaired or participated in the formulation of 45 industry technical standards. More than 168 technologies and products have won national, provincial and municipal awards.

According to the information retrieval of the patent network of the State Intellectual Property Office, Hengda shares is the number one enterprise in China.

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< p > "facing the new market challenges, Hengda has formed a multi brand structure and made fashion brand operators by changing its contingency."

According to Wang Jiwan, chairman of Qingdao Hengda Hengda limited, Hengda stock has adhered to the brand development strategy since its establishment.

Based on Hengda, Adi Lina, power foot and Nigeria luxury four brands, Hengda stock has set up a multi angle marketing network integrating self-management, agency, joining and cooperation in the whole country, and has actively studied the international brands such as Spain ZARA and Sweden H&M. In the footwear industry, the industry started the "fast forward" mode, forming a multi brand operation pattern mainly based on leather shoes, covering bags, belts and ornaments, thus coping with the challenges of the international financial crisis era.

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< p > fabric Innovation: Hong Ni & Hao Er /p.

< p > Jimo, as a famous knitting city in China, has a natural advantage in the field of knitted underwear. Although the "red Ni" brand also suffers from bottlenecks such as product homogenization, traditional market demand and consumption channels, and a large increase in the cost of raw materials and labor costs, the pformation and upgrading is being achieved by improving innovation capability.

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< p > in recent years, "Hong Ni" has optimized and integrated the product mix according to the market demand, exerting the advantages of traditional "pure cotton". At the same time, it has strengthened the R & D and marketing of the high value added products, such as modal and other emerging materials, and has launched the innovative products such as high-end knitted underwear and high-end business shirt partners in the industry, and launched its own blue ocean.

At the same time, "red" introduced the international advanced level of "SMART MRT intelligent hanging system", so that the quality of products, professional skills, on-site management and other aspects of quality improvement.

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< p > because of the importance of increasing the technological innovation capability of the products, in 2012, it was identified by the Shandong provincial technology center and the national high-tech enterprise.

"In the next few years, we will strive to build the first brand of China's cotton underwear and become one of the first line of China's knitting underwear industry."

Qingdao Hong Ni group "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > General Manager Liu Yongquan said.

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Less than P, the gull underwear, a local brand founded in Jimo, has been committed to the development and design of green underwear.

"The biggest dream of gulls underwear is to enable consumers in most two or three tier cities and even townships to buy and wear high-quality, fashionable, green and healthy underwear and close fitting clothing. Gulls are determined to be China's UNIQLO, and serve the general public in China."

Che Shumei, deputy general manager of Qingdao Hao Er Fashion Co., Ltd., told reporters.

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For this reason, P will adhere to the brand strategy and take the integration of the industrial chain as the core.

At present, Hao Er Garments Co., Ltd. has built up the whole industry chain operation system from new product development, fabric weaving, garment sewing to sales channels, brand management and so on.

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< p > "because of the rising cost of clothing, such as raw material prices, labor costs and so on, the profits of the garment industry have been gradually eroded. Therefore, more efforts are being made to enhance the process management and control, improve the system, and manage efficiency and efficiency."

Che Shumei said that the company will strive to achieve meticulous management of all aspects of production.

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< p > of course, new manufacturing not only requires fine management of production, but also requires innovation driven by enterprises to improve their management level.

From the application of new fabrics, new processes and new technologies, to the development of new products that meet the needs of the target market, the establishment of a rapid response system and the reduction of inventory risks, we have introduced innovation into every aspect.

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"P >" "green underwear advocate" is the R & D idea persisted by hall. The environmental protection fabric will become the trend of the future. In fact, it is also an exploration of the textile enterprise in the new type of fabric.

Therefore, Hao Er clothing has always been the explorer and application of new environmentally-friendly fabrics.

Che Shumei said.

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