Agent Provocateur Sub Line L 'Agent Debut

< p > > Pen lope Cruz directs a href= "http://www.91se91.com/news/index_f.asp" > underwear brand < /a > Agent Provocateur sub line brand L "Provocateur" short film will be released. This short film will be starred by her sister and her husband, and at the same time, the "2013" autumn winter series will also be released.

< /p >

< p > L 'Agent is Agent Provocateur joint Cruz sister launched the first sub line brand, L Agent under the creative director Sarah Shotton has its own design team.

One difference is that L 'Agent is only sold through retailers, not sold on Agent Provocateur stores and websites.

L 'Agent will be launched in the Net-a-porter.com, Bloomingdale' s, Harrods, Harvey Nichols, Printemps, El Corte Corte, E & amp; and so on.

< /p >

< p > according to previous media reports, L 'Agent will have 15 styles, each with 7 or 8 items, such as bra, underwear, T-shirt and tight underwear.

The average price will be 40 pounds, or $64, and the series will start in August 1st next year.

By comparison, the average price of Agent Provocateur is 95 pounds, or about 152 US dollars.

< /p >

< p > brand CEO, < a href= "http://www.91se91.com/pioneer/" > Garry Hogarth < /a > indicates that the cooperation with Pen lope Cruz and M M sister has lasted for at least 5 years: "they expressed their great desire to be a member of the company, which is also very right for us to feel this choice."

< /p >

< p > the company hopes that within five years, a href= "http://www.91se91.com/news/index_c.asp" > L "Agent < /a > revenue will account for 50% of the company's revenue, and the company's annual revenue is 40 million pounds, or about 64 million dollars.

Garry Hogarth said organic sales growth this year is expected to reach 8%, so far the overall sales volume has increased by 18%.

< /p >