The Price Of Children Is Higher Than That Of Adults.

< p > in the background of increased cost of living and tight money for consumers, businesses seem to have found a breakthrough.

Reporters recently visited more than 10 shopping malls in Beijing to see, "children card" has become a new weapon for these businesses to absorb gold.

In the industry view, children's products not only high profits, but also can stimulate family consumption.

However, some businessmen in the blue ocean fish in troubled waters, adding uncertainty to the development of the industry.

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< p > News scene < /p >

< p > competition in children's consumption market < /p >

P > children's consumption has become a new battleground for the big businesses in Beijing.

Reporters recently visited Jin Yuan, new Lufthansa mall, Tiantongyuan Longde square, Dazhong Temple Zhong Kun square, the first Grand Canyon shopping center, Dahongmen Yintai shopping center and other shopping malls found that the current consumption of children's < a target= "_blank" href= "http://www.91se91.com/" > dress "/a", education and services and other formats have occupied a considerable proportion.

Moreover, the adjustment of many shopping malls is still tilting towards children's formats.

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< p > reporters saw the 3 floor of the Grand Canyon shopping center last weekend. The "four wheel drive track" which just opened last Saturday has brought together a lot of small customers.

The tenant of the mall revealed that this year, the Grand Canyon has undergone a larger format adjustment. The new businesses are mostly children's businesses except for the restaurants like green sushi and Yu Huaxi.

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< p > another big community shopping mall in Nancheng, Dahongmen Yintai shopping center, is also open to children's consumption market after opening.

The reporter saw in the shopping mall that the mall had 18 children, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > brand, accounting for more than 60% of the total number of merchants in the 4 floor of the shopping mall.

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< p > the Longde Plaza, located in Tiantongyuan, Beijing, is also a relatively concentrated shopping mall in Beijing.

The reporter saw that the business of children's products in the mall was mainly concentrated in 4 levels.

Of the more than 30 brands on the floor, 24 are directly related to children's consumption.

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< p > the 2 floor of the C seat of Zhong Kun square in Dazhong temple also focuses on a dozen children specializing in children's consumption, such as early education, photography, entertainment and children's products.

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< p > compared with the above shopping malls, Jin Yuan's new Yansha mall children's format is larger.

Among them, the 4 floor of the shopping mall has gathered nearly 90 children's brands, including clothing, toys, furniture and other products.

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< p > profit > /p >

< p > children's wear price exceeds adult wear > /p >

< p > to introduce the internationally renowned early education institution "Philharmonic international early education center", the first Grand Canyon shopping center retreated two clothing brands at the beginning of the year.

Although it took a lot of trouble, it proved to be worthwhile in practice.

At present, there are more than 100 members of the Philharmonic international early education center, with a per capita consumption of about 15 thousand yuan / year.

This means that both sales and tenant capacity are far higher than previous clothing stores.

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< p > in fact, compared with the "high-end" of the early education institutions, children's wear is not inferior to the adult version, though it is a reduced version.

Reporters in Dahongmen Yintai shopping center, balbala, Li Ying Fang, paw in paw, ohoo, Parker and small lady and John and other brands are positioned in the high-end, dress for example, the price of these brands is usually around 400-500 yuan.

The price of the children's clothing brand "little lady and John" in the ladies' house is even more than 799 yuan; the short sleeved children's shirt with clothing brand paw in paw is priced at 498 yuan.

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< p > in fact, the price is not only equal to the price of the brand adult clothing, but also higher than that of many fast fashion brands.

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< p > an industry insider revealed that compared with adult clothing, the profit rate of children's clothing can reach two times that of the former.

In the environment of adult clothing sale and sale, children's wear market has become the profit highland of businesses.

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