H&M CEO: China Will Replace Germany As Its Largest Market.
Less than p ago, the number of fast fashion brands in mainland China continued to increase.
According to the latest statistics of RET, Rui Yide, the largest commercial real estate agency in China, only seven brands, including UNIQLO, H&M, ZARA, MANGO, MUJI, C&A and GAP, have opened more than 768 stores in mainland China.
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P fast fashion brand has entered China for 11 years.
In 2002, UNIQLO first took the lead in Shanghai. After 4 years, ZARA opened the first store in Nanjing West Road in Shanghai. During the Spring Festival in 2007, the ZARA Nanjing West Road store created a staggering sales of 800 thousand yuan per day, equivalent to the sum of 80 similar Chinese a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand daily sales.
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Behind P's fast fashion brand is the strong contribution of this market to its performance.
Opening up many brand latest financial reports, we can see that China is not only the most profitable H&M market, but also contributes 70% of the international market sales growth and 48% of total profit growth for UNIQLO, and ZARA is one of the most efficient retailers in China's retail industry.
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P H&M chief executive Karl Johan Persson has predicted that China will replace Germany as its largest market, and will open more stores in the Chinese market than any other country in the world.
In addition to the active layout of the first tier cities, fast fashion brands are also expanding rapidly in the two or three tier cities.
Take the second tier city in Central China, Zhengzhou as an example, as of now, almost all international fast fashion brands stationed in China have entered the Zhengzhou market. These brands include ZARA, H&M, UNIQLO, C&A, UR, MUJI and MANGO.
According to the briefing, RET Rui Yide tracking found that in Zhengzhou, there are 9 international fast fashion brands, including 21 stores, covering 27 business circles, Huayuan Road business district, Western business district and Bauhinia business circle; 2011 to 2012, two years, Zhengzhou's new fast fashion brand 13 stores, and the opening speed is growing steadily.
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