Shenzhen Clothing Industry Casting Brand To Create Fashion Industry

At present, Shenzhen clothing The output value of private brand products increased from less than 10% in the early 90s to 49% last year, and this trend is accelerating. Compared with the traditional export processing clothing industry, the garment industry dominated by brand development has changed from labor intensive to technology intensive, talent intensive and knowledge intensive. "Shenzhen clothing brand has grown from traditional processing, labor intensive, low value-added traditional industries to" three high one low "fashion industry.

Children's wear magnate ANN has won the opportunity of brand management. At yesterday's autumn and winter new products ordering conference, an Army member from Yiwu's Enlai company pointed out that "with the improvement of living standards, consumers are becoming more and more fastidious and more and more fastidious. This is a better opportunity for brand children's clothing!" Shi Yijun has worked as an enfranchiser for 4 years, and his business has increased by more than 30% every year. Shi Yijun introduced that there is a wholesale market for children's clothing in Yiwu. There are many children's clothing in tens of yuan, but it doesn't affect the brand's children's clothing business at hundreds of dollars. "Spring and summer this year are selling too well, zero inventories! We have to double our orders in autumn and winter." Why is sales so good? Shi Yi Jun put it in a phrase: "how to dress healthier and more comfortable, of course, is brand more reliable!"

The high added value of Shenzhen clothing is beneficial to the brand, and the soul of design brings the Shenzhen brand to the wings of flight. " Designer The idea and ability determine the fate of an enterprise and decide the level of its brand. Zhu Chongyun, the designer and manager of Mass Phil fashion company, knows that Mass Phil relies on design, and she believes in excellent design and international integration. Clothes & Accessories The unique creativity of fashion can "point cloth into gold" and impress people who pursue fashion. At present, Mass Phil has ranked the high-end brand of Chinese women's clothing, and is completely out of the "little bit" image of producing a shirt and earning only 6 yuan in that year.

The design is in line with international standards, and the design concept is in keeping with the trend of foreign countries. This has led to the winning of Shenzhen's clothing brand. In the movie, with the help of online video communication with Italy designers has become the norm. In addition, in order to foster the international vision of its designers, the film invited many foreign designers to work together: in the fashion headquarters of the film studio, a group of top foreign designers from Korea, Japan, Italy, France and other countries have been stationed, and they have served the world's top luxury brands.

Creativity makes brand enterprises' innovative marketing attractive. In order to highlight the cultural characteristics, the blue brand put the show and show into the concert hall. During the Shenzhen clothing exhibition this year, the "pink wardrobe fashion musical" created by powder blue also pioneered the grafting of fashion and stage musicals, so that the way of fashion and music grafting can make consumers' eyes and ears new. At the end of 2008, the movie set up the Beijing Huamao Commercial Street Club store with over 700 square meters in fashion to provide customers with one to one personalized "private enjoyment" service. Subsequently, the club store strategy was promoted nationwide, and the private clubhouse was not very pleased with the high-end customers who had been leaked by privacy.

As of 2012, the clothing industry in Shenzhen realized output value of 160 billion yuan, exported nearly ten billion dollars, and owned more than 1000 clothing brands, among which more than 100 well-known brands in China, and the products sold well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities was as high as 60%. Exquisite, elegant, joyful, intellectually, modern, relaxed and so on are closely related to the quality of life, and are becoming the "fashion codes" of many of Shenzhen's own clothing brands. With the Shenzhen women's clothing as the leading industry of traditional clothing industry in Shenzhen, leveraging the design innovation and brand effect, the "cocoon breaking butterfly" has completed the industrial upgrading from "Shenzhen made" to "Shenzhen created".