Anta Announced Its First Half Annual Net Interest Rate Of Up To 18.6%

< p > August 6th, Anta Sports Products Limited announced the first half of 2013 performance bulletin and 2014 first quarter order meeting data. During the reporting period, the company's operating income was RMB 3 billion 370 million yuan, gross margin 41.1%, net interest rate 18.6%.

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< p > despite the fierce competition in the industry, operational data show that Anta's retail pformation is beginning to take effect, and turnover, gross margins and net interest rates are all higher than market expectations.

Through a series of retail oriented pformation, Anta's retail performance and retailer's confidence have been restored.

In particular, 2014, the first quarter of the order data will be the first positive growth since the 2012 third quarter.

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< p > in the same day, the stock market fell 298 points, the stock price of Anta closed at HK $9.33, an increase of 3.32%, a 15 month high, and at the same time led to the collective market share of sports goods.

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< p > < strong > agencies are optimistic about Anta's future development < /strong > /p >

P > investment institutions are optimistic about the future development of Anta. Merrill Lynch expects Anta's earnings to be restored in the second half of 2013, and the market share will also increase in the middle of the year. The "buy" rating is reextended from HK $10.2 to $10.9.

The bank pointed out that Anta's 2013 first half performance was in line with expectations, while 2014Q1 orders recorded higher unit growth than the bank's forecast.

The bank said Anta was the first sporting goods company to have a positive return on orders, healthy channel stocks, and improved profitability of retailers.

The bank believes that most domestic sporting goods brand 2014Q1's orders will still grow negatively, and it will continue to clear and close stores, so Anta's market share is expected to increase.

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"P >" Credit Suisse "pointed out that Anta's first half year's revenue and earnings were all beyond expectations. 2014Q1 order performance also showed growth momentum, reiterated" better than big city "rating, the target price increased from HK $9.5 to HK $10.8.

The bank believes that if Anta's profit in the second half of 2013 is recovering positively, it will prove that it is the first recovery company in China's sporting goods industry to get more re rating.

The bank believes that Anta is a quality company and industry leader, and Anta will continue to be the first choice of the bank in China's sporting goods industry.

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In the first half of this year, in the face of industry predicament, Anta has taken active measures to focus on the sports and professional sporting goods market in China. It has continuously promoted brand power and strengthened the driving force of integration of brand publicity and terminal sales image, so as to pform brand power into retail power and enhance the overall competitiveness of enterprises in the first half of P.

In addition to the initial success of the retail pformation strategy, dealer confidence has gradually improved, which is also an important reason for the first half performance to better than the market expectations.

The inventory problem, which has long been concerned, has also begun to improve. Through the national unified inventory management, the expansion of the degradation channel, the optimization of inventory management and the refinement of category management, Anta has recovered to a relatively benign level.

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"P > Anta Sports Products Limited chairman and chief executive officer," a href= "http://www.91se91.com/pioneer/" > Ding Shizhong < /a >, believes that the industry challenges still exist. But in the first half of, the performance of the management was still satisfied, and the performance of the company also recovered at a faster pace.

However, Anta will not relax, will play its core strengths, implement the retail pformation policy, maintain the sustainability of operation and profitability, cope with the potential challenges in the future, and make full preparations to maintain Anta's leading position in the fierce market competition.

Anta has been a leading enterprise in the world for seven years, and Anta is confident that it will continue to take the lead.

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In order to meet the challenges, Anta will continue to enhance its strength in the second half of 2013 from aspects of brand enhancement, retail culture construction, management efficiency enhancement, commodity competitiveness enhancement, flexible supply chain, < a href= "http://www.91se91.com/news/index_h.asp" > inventory < /a > effective control, channel optimization, and so on. P will further enhance the company's strength.

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< p > < strong > focusing on Chinese sports and continuously enhancing brand strength < /strong > < /p >

< p > Anta stressed that in 2013, Anta and the Chinese Olympic Committee successfully renewed the contract, providing the Chinese sports delegation with the award dress and living equipment including Rio Olympic Games, and providing 16 Chinese national teams with matches, awards, training and living equipment, focusing on the sports and professional sports market in China, greatly enhancing the brand power of Anta, and by strengthening the driving force of brand integration on the publicity of goods and the image of terminal sales, the brand power can be pformed into retail power and ultimately promote sales.

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In addition to the resources of the Chinese Olympic Committee, Anta signed NBA stars Kevin Garnett, the two Olympic boxing champion Zou Shiming and other sports stars to enhance the competitiveness of the comprehensive training and basketball category, and actively acquired strategic sports resources, and enhanced the brand professional attributes and reputation through more innovative social media and other new media means of communication, and constantly strengthened the brand's driving force for the integration of P and the image of terminal sales.

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P earlier, Anta had built a retail culture oriented culture and value system that matched the retail mode. At the same time, it also established a consumer oriented retail management system and an evaluation system for retail companies's operational efficiency. It took various important retail indicators as the most important criteria to measure the efficiency of commodity management and measured the company's operational efficiency.

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In the second half of the year P, Anta will plan a short and medium term development strategy guided by retail. Meanwhile, it will continue to build retail culture, focus on improving training courses, improve training system, strengthen retail team building and enhance personnel's ability and efficiency.

Further strengthen the retail standard, unify terminal display, and maintain the consistency of terminal display.

We should further optimize the organizational structure and management mechanism, and enhance the management efficiency and execution ability of all systems and levels.

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< p > < strong > enhancing innovation and R & D strength and strengthening commodity competitiveness < /strong > /p >

< p > it is reported that Anta will continue to deepen the communication between commodities and terminals in the second half of the year, strengthen understanding of market demand, and better develop differentiated products with excellent function and design and value for money.

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< p > in the field of product technology and function development, Anta sports science laboratory is the only national enterprise technology center in the domestic "a href=" http://www.91se91.com/news/index_c.asp "sports goods industry < /a". In the future, more new technologies and materials will be launched based on this core research institute to enhance the innovation and competitiveness of products so as to meet the needs of consumers.

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< p > Anta put inventory control into the company's key projects. In addition to continuing to actively adjust the order of distributors to reduce the risk of its retail inventory, it also tightens monitoring and early warning of inventory level to reduce the risk of overstock.

In the first half of, the national stock to sales ratio has returned to a relatively benign level.

In addition, in order to ensure the health of stock, Anta changed from futures system to futures plus multiple replenishment replenishment mode. Through more flexible and fast supply chain management, it made quick replenishment with the needs of the front market to improve business efficiency.

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In the second half of the year P, Anta will further build a flexible supply chain, improve its rapid response management capability, meet the demand for remedial demand through more flexible capacity planning, shorten the cycle of rapid reaction generation, formulate flexible and effective inventory degradation planning in advance, ensure the health of the stock in the season, and ensure the health of the inventory.

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< p > in the first half of 2013, through upgrading and partial renovation of stores, the terminal retail standard was strengthened, and store efficiency and flat efficiency increased significantly compared with the same period last year.

In the second half of 2013, in addition to upgrading and upgrading existing stores, we will further improve the coverage of retail store analysis system to help companies analyze and grasp market demand.

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