The Situation In Wenzhou's Clothing Industry Has Reached The Freezing Point.

In July, the scorching sun scorched the whole Wenzhou and burned the enthusiasm of Wenzhou's economy. Contrary to the hot weather, Wenzhou clothing The situation is freezing to the freezing point. According to Zheng Chenai, President of the Wenzhou clothing trade association, "70% of the clothing enterprises in Wenzhou are suffering, and only 30% of the garment enterprises are better off." Why? A few days ago, China shoes Costume brand observer Tan Ru on "China" Spin The pilot city of clothing brand central city -- Wenzhou Clothing industry The status quo is explored.

The coming of "cold winter" is the trend of the times.

After the fall of 2010, Wenzhou people, who were known for their "merchant family", did not understand the times. They thought they were familiar with the way of doing business but were entangled in complicated business wars. Jumping off a building, running a road, going bankrupt, once again brought Wenzhou businessmen to the world's vision, but with bright and cruel colors.

2012, Wenzhou Garment industry The stock of giant Metersbonwe and Semir once again aroused the conjecture of the world, which sparked yesterday's pure light, but it was a cold wind of reality. In 2012, the total output value of Wenzhou's textile and garment industry was only 60 billion yuan, and the export of clothing and accessories in Wenzhou was about 1 billion 862 million dollars. But it is less than 145 billion 757 million of 1/2, a Sinopec in Zhenhai Refining and chemical company, located in Ningbo. In 2012, affected by the negative reports of Zhuang Ji Lian Bao and Wenzhou's clothing industry, the enterprises involved were panic stricken and began to struggle in despair.

June 19, 2013, Semir Clothes & Accessories The announcement said it would buy Zhejiang zzhe Holdings Limited and Yang Herong to buy 71% stake in zhe mu, from 1 billion 980 million yuan to 2 billion 260 million yuan, but the market refused to believe in Semir's vision. Semir shares fell sharply after resumption. As of recently, there were reports that the closing price of Semir apparel in July 26, 2013 was 20.62 yuan, down 16.42% compared with the closing price of 24.67 yuan before May 29th suspension.

"This is the general trend. The clothing industry in Wenzhou is mostly dominated by traditional manufacturing, which is destined for the decline of Wenzhou's clothing industry." He Yancan, deputy general manager of Wenzhou Jie Jie Fashion Co., Ltd. told China. Shoes and clothing brand Tan Ru, J. J, is a product of OEM. It is famous for its novelty and fashion. But it also depends on the color of the upstream face. The circulation of the whole environment is not smooth, and the manufacturing enterprise is bound to bear it passively.

Wenzhou clothing has lost its competitive edge.

In the first half of 2013, the output value of garment enterprises above Designated Size in Wenzhou dropped by 1.5% over the same period last year. Why? Zheng Chen AI analyzed and said: "the clothing industry in Wenzhou is facing difficulties, mainly for three reasons: first, the pressure of the downward pressure on the whole economy has increased; two, the current development of Wenzhou's clothing industry is still at the low end of the industrial chain, the competitiveness of local enterprises is weak, products have no right to speak, and three is the rising manufacturing costs."

Zheng Chenai told Tan Ru that at present, Wenzhou clothing industry has lost its industrial chain advantages, human capital advantages and manufacturing cost advantages. "Transformation and upgrading has reached the point where we must do something. Customization can bring into play the manufacturing advantages of Wenzhou garments, and also provide product support for Wenzhou clothing to take the high-end route. This has also become a breakthrough for Wenzhou's garment industry. Zheng Chenai believes that small scale, short and fast, brand personality is the future direction of Wenzhou clothing development. Huang Ruilong, deputy general manager of conch group, told China. Shoes and clothing brand Observer Tan Ru: "in such a city as Wenzhou, housing prices are so high that the cost of living is so high that without high wages, workers can not keep up with the front-line workers, and they lose their competitiveness."

　 Dreaming of the future is all possible.

"There is no shortage of dreams in Wenzhou clothing. As long as we have dreams, our future will be bright." He Yancan is the top of Wenzhou design. Designer Vision and thinking are very forward-looking. She believes that Wenzhou is an important base for many famous international famous processing and OEM production. Wenzhou's high-end men's wear manufacturing leads the industry trend. Today's traditional business district, such as Tai Nan men, Ma Ma Street, Renmin Road, Fu Qian street and so on, is hard to manage. The clothing business is hard to do on the line, but the online business is hot. Wenzhou's clothing marketing has crossed from the "cold weapons era to the howitzer era", Wenzhou. Clothing industry Still moving forward.

When Tan Ru interviewed in Semir, he was catching up with Semir moving to the new industrial area. Qiu Guang, chairman of Semir company and an article in our dream and future, said that dreams are at the front and at the foot of the road to realize the "Semir dream". "Semir dream" includes three aspects: first, unremitting efforts to provide consumers with better quality clothing products; two, to build famous brands; three, to build more platforms through the implementation of multi brand development strategy, so as to enable the staff to achieve a better dream.

Tan Ru also interviewed famous brands such as "happy bird" and "Zhuang Ji" in Wenzhou, and realized that although some Wenzhou brand enterprises had met with the low tide of creation, these enterprises were strong and upright, struggling for the future of the brand.