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Secrets Behind Luxury Label

2013/8/19 14:31:00 57

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" Louis Weedon creates "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > factory .

Louis Weedon has been denying the rumors about "Chinese factories" on the Internet. It is said that the US media once wanted to expose this fact and failed.

It can be seen that no matter how hot the topic is, as long as there is no official explicit admission, netizens can only regard this as a topic of discussion after dinner.

those rigorous and luxurious workshops displayed .

P, as early as October 2011, the world's top luxury goods giant MOET & CHANDON Hennessy Louis LVMH has opened its production workshop to the public for the first time, attracting thousands of visitors.

The LVMH group launched the "special open day" to display its unique handcraft skills to the public.

On the same day, LVMH group opened all production lines including its high fashion, leather goods, shoes, perfume, cosmetics and wine to the public, covering all the brands of the group: Dior, Louis Weedon, Guerlain, Givenchy and so on.

It is reported that the group plans to hold such a "special open day" every two years.

In recent July, there were also photos of Louis Weedon's luxury shoe factory in Italy. Louis Weedon made his product "Italy old craftsman".

The meticulous craftsmen on the photo and the neat and luxurious display of the products make many people breed "respect".

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< a href= "http://sjfzxm.com/news/index_c.asp > Louis Vuitton > /a > shoemaking factory

besides Louis Weedon, Hermes also presented the complicated and elaborate production process of one of the main products of scarf to the public.

Guillaume de Seynes, head of division of labor at the upstream of Hermes, also said that under the 30 production steps, scarf factories were found in 30 places.

HTH director Patrick Bonnefond said: "the whole production process has been completed in France. In addition to the" roll up "procedure, that is, the scarf edge, due to the level of technology and price concerns, it has been completed in Madagascar in 20 years.

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> Hermes scarf production process

"P > Louis Weedon and Hermes show the rigorous craft and luxurious workshop, which has forgotten the rumors of" Chinese factory ". Of course, they themselves do not recognize it.

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how many big cards are "Made in China" /p >

Global Luxury report shows that by 2009, 60% of the international luxury brand China has its own production line.

There are two kinds of agency processing in China: one is to produce finished products; the other is to participate in the process; perhaps the processing of embroidery is placed in China, and the cotton precursor may be processed in Malaysia, but the majority of the finished products are produced.

currently, the representative factories in Europe and the United States are mainly concentrated in Dongguan and other places, but the scale is not large.

In addition to Dongguan, there are many factories in Shenzhen, Wenzhou, Hangzhou and other places in China that are producing OEM for these international luxury brands.

They are large or small, or direct orders or "two orders", or produce finished products or only do a certain process.

But without doubt, they produce genuine products.

According to the analysis of the industry, the cost of manufacturing in China is still relatively low, and the level of technology has improved rapidly in recent years. Luxury brands will increasingly choose the way of OEM to expand their output.

it is reported that New York's old luxury brand Ralph Lauren has been able to order the POLO serial OEM for Dongguan Guangdong Tai Tai Group to reach hundreds of millions of yuan a year, and Lutai has branches in Dongguan, Qingyuan and Jiangsu.

"There are many things that are inconvenient to say because there is no need to tear the paper.

It is a common fact that consumers should not be too concerned. "

Lian Tai's director has said so.

Beijing Huamao center, Armani (Giorgio Armani) store manager has also said that other brands of Armani are in China or in China, such as Emporio Arman, Armani Casa, AJ Armani Jeans, AJ and so on. "The production place may be in Wenzhou, Suzhou and other places, but we don't know much about the specific situation, we have to ask producers."

It is reported that a few years ago, Armani has chosen several generations of businesses in Dongguan and Zhongshan to produce their products.

Armani Collezioni, a salesperson at Holiday Plaza in Yitian, Shenzhen, also said that Armani has more than ten countries in its origin, and its design is completed in Italy. The source of raw materials varies, and processing is completed in China.

as early as the end of 2011, Italy's luxury brand Prada broke the news that it would share with another venture capital fund IDG, Prada's China luggage and foundry enterprise "leather goods", subscribed for about 20% of its proposed shares respectively.

This is equivalent to indirectly recognizing the fact that Prada has foundry factories in the mainland of China. From "industry secret" to "no more than" China made "luxury goods" brand is lowering its high head and trying to enter the Chinese market.

With the disclosure of prospectus materials, the Hongkong leather company, the first time, has emerged for the first time.

According to the prospectus, leather products in 1968 was founded in Hongkong, and has many 44 European and American luxury brand foundries. It has a low profile and is not known to the outside world.

according to the website of the company's enterprise group, the times (Hongkong) handbag factory Co., Ltd. was established in Hongkong in 1968. It is a large leading enterprise specializing in the production of leather handbags, silver bags and other leather products of the world. Its main business is to provide OEM services for international brands. At present, there are 7 independent retail stores and 9 department store counters in many domestic cities.

Up to now, leather products already have 5 subsidiaries in Hongkong, Dongguan and Ying De three.

4 of them are in Dongguan and one is in Britain and Germany.

The company invested in Dongguan is Dongguan Houjie Qiaotou era handbag factory and Dongguan times leather products factory Co., Ltd.

Less than 7 years ago, Prada began to subcontract some of its products to the leather products of the age P.

Today, the list of OEM customers also includes Fossil, Michael Kors and Lacoste. There are 208 production lines with 14700 employees.

It is reported that the era of cooperation with the largest customer Coach has reached 13 years, while Coach has reached 500 factories in China.

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> "Made in Italy" tag is only a pursuit of /p >

the so-called foundry factory, is only the foundry production, OEM (original equipment manufacturer, not designed to produce only) or ODM (original design manufacturer, both design and production) of the factory.

a staff member of Dongguan factory of Luen Thai group revealed that luxury brands have general agents in the country. After receiving the orders of the brands, the general agent, according to the equipment of the processing factories that he can handle in foreign trade, carries out the packages of different styles < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, each time according to different styles and other requirements to choose different factories.

clothing brand strategy expert Liu Wenxian believes that high-end luxury brands, even if they want to preserve their historical and cultural value, should retain their origin. What conditions do they have to paste the label of "Made in Italy" is not an industrial standard nor a unified international rigid regulation, but it should be a pursuit.

"Every country has different requirements from each country, but at least to ensure that the core technology of the product is made in Italy, and the main raw materials are also from Europe," Made in Italy "can be labeled.

a clause in foreign countries stipulates that the majority of the product (the part that determines its quality) must be manufactured and completed in that country, and the cost (labor, material, etc.) produced in the country will at least account for 50% of the total cost, which will comply with the above two items to label the country.

According to this provision, the label of "Made in China, Designed in Italy" appears to be more reasonable for products processed in China.

P, however, when people finally meet people who consume them, there will be no way to find out the relationship between them and Chinese working girls.

Under the cheap image of "Made in China", most of these products will eventually be labeled with "Made in Italy" or "Made in Paris".

These luxury brands, which still claim to use pure European handicrafts, have long been ashamed to mention the Chinese origin of some products, but this is no secret in the industry.

in the circulation section, some international brand practice is to go directly to the customs exit after the production of the industry and commerce, and then distribute them to all markets by the unified distribution companies of these brands.

However, some brands of clothing do not leave the country after being processed by the industry and commerce, but direct sales to China. The foreign manufacture that is marked on the origin is probably made in China.

At present, many of the big brands are to send their products to foreign headquarters after production in China, while domestic luxury stores are importing products abroad, so some luxury goods have become other countries.

in addition, the quality of many international brand clothing is different from that sold abroad. The products exported are basically imported, while domestic products are basically purchased domestically.

The same brand will not be unsightly washed in the US for several times, but it will be very difficult to wash it one or two times in the country. This is the difference between < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > material.