Promoting The Brand Of National Sports Shoes And Clothing By Olympic Games

There is no doubt that the success of the Beijing Olympic Games will bring China's competitive sports to the peak of history.

As a mass sport closely related to the physical and mental health of the civilian population, it will also take the peak of competitive sports, and accurately say that with the upsurge of the Olympic Games, we should take the opportunity to set sail, so that "developing sports and enhancing people's physique" will gradually be realized in the practice of national self will.

The thought of the behavior of mass sports has already been possessed, and the connotation of sports has been deeply rooted among the people.

Since the founding of new China, especially in the thirty years of reform and opening up, competitive sports have made great progress and leading advantages along with the development of national economy and social undertakings, and the connotation of sports has also evolved from pure competition to popularization.

Zeng geometry, the number of gold medals represents the image and status of the country, and the right to use large amounts of sports venues only belongs to professional athletes.

Nowadays, professional athletes and amateurs enjoy each other. When the stadium is vacant, it has become the best place for leisure sports. Tai Chi, roller, tennis, karting, outdoor development and many other sports are of concern to the people and participate more in it.

This is perhaps the most effective promotion of competitive sports and the healthy pursuit of spiritual life after the development of social undertakings.

With the Olympic Games' massive information and the unique charm displayed by competitive sports, the connotation of sports will be interpreted more perfectly, and national fitness will also be carried out in a more extensive and in-depth manner.

The infrastructure of mass sports has been built, and the curtain of the main position has been opened.

In recent years, more and more international sports events have been held in our country, and the corresponding sports infrastructure has also gone through the best period of rapid development, and governments at all levels have also set up a large number of sports venues for mass sports.

Meanwhile, in 2007, the Ministry of education, the State Sports General Administration and the Communist Youth League Central Committee launched a nationwide nationwide Sunshine Sports Campaign for hundreds of millions of students, launching more young people to the playground, going into nature, going to the sunshine, and actively participating in physical exercise.

At one time, "one hour exercise every day, a healthy life", "I exercise, I am happy" and other slogans are deeply rooted in the hearts of the people. What's more, the Ministry of education has set up the physical education teachers, the guarantee of physical education hours and the reform of the content of exercises, from the system level, to ensure that primary and middle school students have enough exercise time.

This is not only the external requirement of teenagers' growth and quality education, but also the strong will of parents and students.

During the past year, the sports facilities and sports venues that were once idle were unusually hot. The enthusiasm of teachers and students to participate in sports was high.

Of course, it is a pity that such activities are carried out under the background of the gradual decline of juvenile physical fitness for nearly 20 years, and the gradual increase of obesity and myopia.

Subsequently, the CPC Central Committee and the State Council issued opinions on strengthening youth sports and enhancing the physical fitness of young people. They made clear arrangements from the height of the country and the nation and opened the curtain of youth fitness.

Similarly, a comprehensive survey of the development of sports equipment industry in China shows that the era of mass sports is coming.

In our age of reading, table tennis is the only sport that we can afford to play. It is our dream to have a pair of sports shoes.

Since then, "Lining" has become the image representative of domestic sports equipment.

When the Beijing Olympic bid was successful, the international front-line and second-line sports brands entered the Chinese market across the board, while domestic brands such as Anta, Chinleck and PEAK continued to emerge and grow in the market and meet the tastes of the public.

Whether we choose sports or choose sports equipment, we have no choice but to choose different functions and different types of sports equipment according to our sports hobbies and expertise.

With the coming of the Olympic Games, the slogan "developing sports and enhancing people's physique" has been pformed into a warm "exercise for one hour a day and a healthy life" for more than 50 years.

We believe that taking the Olympic Games as an opportunity, more mass sports activities will effectively play the social function of sports and lay the foundation for improving the national quality.