Advantages Of Shenzhen Underwear Industry

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< p > < a > href= > http://sjfzxm.com/news/index_p.asp > > Shenzhen underwear > /a > in recent years, there are three main developments. First, underwear brands in all parts of the country are moving into Shenzhen. The trend of headquarters economy and fashion economy is becoming more and more obvious. Two, Shenzhen underwear has absorbed the practice of other mature industries in the practice of business models and channels, has made many explorations, and has drawn attention and reference for the industry. Three, Shenzhen's export underwear enterprises have intensified their efforts in developing the domestic market and attracted the attention of the industry.

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< p > of course, there is another phenomenon worthy of attention. After the establishment of the Shenzhen underwear Association, with the promotion of exhibitions and media, "Shenzhen underwear" is becoming clearer and clearer as the conceptual characteristics and behavior characteristics of the cluster.

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< p > for example, in terms of conceptual characteristics, Shenzhen underwear Association and enterprises strongly emphasize that Shenzhen underwear is the cradle of Chinese modern underwear, and the hatchery of brand has the trend of developing Chinese underwear.

In terms of behavior characteristics, Shenzhen underwear has been actively exhibiting at home and abroad in the name of cluster. Recently, it has advocated the construction of Gongming underwear headquarters building.

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< p > these changes mean that Shenzhen underwear will enter the whole country in a way different from Yanbu, Chaoshan and Yiwu.

And for other underwear clusters outside Shenzhen, it means that "Shenzhen underwear" is in the time window for the big adjustment of the industry.

So, what advantages do Shenzhen and Shenzhen underwear have? How does these advantages come into being, pform, and gather together to work together? < /p >

From the geographical and historical point of view, Shenzhen is near Hongkong. After the reform and opening up, Hongkong has undertaken and absorbed the advantages of P in information, foreign trade and design, making it the cradle of China's modern underwear.

Around this "cradle", the underwear industry chain has been gradually expanded and improved, and has formed several clusters based on manufacturing and processing functions such as Yanbu, Chaoshan, Xiaolan, and so on, the first small scale industrial pfer of underwear industry has emerged.

With the upgrading of foreign demand, Shenzhen underwear has made greater room for pformation and upgrading, to high-end manufacturing development, to the top of the underwear ecological chain development.

At the same time, other mature industries are also absorbed by Shenzhen underwear.

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< p > from the perspective of policy and economic factors, Shenzhen has become a laboratory for China's market economy reform because of its proximity to Hongkong. It is the first stone to "cross the river by feeling the stones". The state attaches enough importance to it and the dividend policy is far thicker than elsewhere.

Regional advantages and policy dividends constitute the initial strength of Shenzhen.

The two superposition have many other advantages, such as information logistics advantages, fashion and creative advantages, business resources advantages, talent team advantages and so on.

The mixed effect of initial and derivative advantages makes Shenzhen the only cluster in underwear, the only cluster that has the strength to create but is free from manufacturing thinking and traditional business thinking.

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< p > the simultaneous participation of the three party service institutions such as finance, law and intermediary has perfected various models of business models from the elements.

Therefore, on the one hand, Shenzhen has strong strength in the production and manufacture of underwear, and also has the foundation of high-end manufacturing. On the other hand, it also has the potential and characteristics of "light production".

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The value of the base, potential and quality of "P" is that high-end manufacturing is conducive to the absorption and conversion of advanced technology; the basis and characteristics of "light production" shorten the distance between creativity and brand, and business, so that Shenzhen underwear has no other clustered evening.

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< p > look at the traditional underwear cluster, although it has advantages in the number of industrial workers, the number of enterprises, output value and so on, but most of them are at the bottom of the industrial ecology, it is difficult to control channels, it is difficult to affect consumers, leading the trend.

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< p > by the concept of entrepreneurship, industrial structure and geographical location, in the traditional underwear cluster, new businesses and brands lack the influence of commercial atmosphere, and it is difficult to get rid of their dependence on manufacturing advantages. They can not get rid of fashion trends, business trends and consumption trends, and are difficult to lead the industry. Mature enterprises and brands are mostly large (scale) and heavy (hardware facilities), and are constrained by the inertia of development. The pformation is very difficult. Only by continuing the existing advantages, constantly expanding the scale and upgrading equipment, increasing brand and category, optimizing management, it is difficult to innovate and layout in fashion creativity, business mode and consumer demand.

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< p > this is the difference between Shenzhen and other clusters.

These differences can explain the advantages and future trend of underwear in Shenzhen, but it does not necessarily indicate that other clusters are lagging behind. It does not mean that Shenzhen and other clusters are two distinct individuals.

Under the condition that information exchange is more and more sufficient, enterprises in other clusters can fully share the advantages and achievements of Shenzhen underwear through capital intervention and resource exchange.

In the long run, this is almost inevitable.

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The impact of Shenzhen underwear on other clusters is that it will probably lead the industry to reshape the talents and capital flow curves, reshape the trajectory of brand operation, reshape the role of industrial division of labor, and even reshape the characteristics of clusters and underwear patterns, as well as the way of thinking of underwear for people. P

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< p > Dongguan new feeling < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Chen Lei has such a sentence: in terms of maturity, underwear is not as good as women's wear, women's wear is not as good as sports men's wear, sports men's clothing is not as good as Watsons, Watsons is not as Parkson.

Therefore, although the new feeling is underwear chain, but not the underwear industry executives.

In fact, many enterprises in Shenzhen underwear have such a mentality.

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< p > in terms of the demand for talents in the underwear industry, Chaoshan and Yiwu enterprises are very keen on middle and high level talents in Yanbu enterprises. Yanbu enterprises are eager for the top and middle level talents in the first-line brand business. Shenzhen underwear is more inclined to seek middle and high level talents in the retail industry, clothing industry and cosmetics industry.

This phenomenon will become more and more obvious in the future.

Taking marketing talents as an example, with the influx of professional capital and the importance of big suit to underwear, the demand for underwear for retail business talents is becoming more and more urgent.

But for most middle and high level talents in lingerie enterprises, the work center also focuses on investment, delivery and money collection.

Under the trend of flattening of the channel, this traditional talent may have to withdraw from the stage of history with the traditional agents unless we choose to evolve.

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< p > in Shenzhen underwear reshaping the flow of talents, but also remodeling other aspects of the underwear industry.

It can be predicted that more and more new brands will have the background of professional capital.

Channel brands such as chain brand and e-commerce brand will also become more and more active.

When the industry brand gets together, the consumer brand will also be born.

In addition, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > brand is also a direction.

All this will urge underwear brand to break away from the desire of underwear industry.

Perhaps this is a trend in itself.

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< p > with the extension of professional capital as an example, one view is quite reasonable: underwear industry is seven or eight years or even 10 years behind men's wear and casual wear. These industries have gone through the initiation period and development period of brand operation. Now they are in the adjustment period, and they are in sync with the development of chain and capital in China.

In recent years, due to factors such as store rentals and wage increases, the dividend brought by business mode to big suit has tended to be small, and capital has begun to look for new interests.

As the last piece of cake in the field of clothing, underwear can be an ideal industry for "flood discharge" because of its clothing gene.

Unlike the lingerie industry, big suits have earlier digested the challenges of management models, capital, business models and new marketing, most of which are distributed in different stages in different years. They are more than 20 years old and have a long buffer period.

But for the lingerie industry, these challenges are only now coming, and in the same time section, the buffer period is very short.

Shenzhen may be the best window for large underwear landing. They will become one of the elements of Shenzhen underwear.

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< p >, therefore, the inspiration of Shenzhen underwear is that: while providing underwear for consumers, enterprises should jump out of underwear industry to think about underwear, and can not be confined to the underwear industry to operate underwear in the two dimensions of "production" and "sales".

Enterprises can think about underwear by standing at the height of capital, the height of business mode, the trend of consumption and the height of new marketing.

Embarrassment is that enterprises are more just standing in the underwear industry to see underwear in two dimensions of production and marketing.

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< p > based on the reshaping function of Shenzhen underwear on talent flow curve, capital flow curve and brand operation track, Shenzhen underwear or the industrial tendency like Shenzhen underwear characteristics will have a more profound impact on traditional industrial division of labor, cluster advantages and industry structure.

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< p > it can be said that the more obvious the headquarters economy and the fashion economy of Shenzhen underwear are, the more prominent the processing and production attributes of other clusters are; the more attempts made by Shenzhen underwear to new models and new channels, the lower the control of other brands to consumers; the more attention Shenzhen underwear has to domestic market, the more obvious challenges other enterprises are facing.

Of course, there will always be many excellent brands in every cluster. Some of them will not only be unaffected, but will do better.

But in the long run and in the long run, this conclusion is true.

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