China Textile And Clothing Trade New York Exhibition Has Unlimited Charm

< p > July this year, China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a" target= "_blank" href= "target=" and "clothing trade exhibition" (New York) ushered in its fourteenth exhibition to help enterprises develop North American market effectively.

Although the exhibition area increased by about 30% over the same period last year, there is still a difficult phenomenon in the industry.

On the one hand, it shows the strong demand of enterprises to expand the market through exhibition platform under difficult market environment. On the other hand, it also shows that after years of development and continuous improvement, New York market has become more and more precise, and has become a platform for enterprises to rely on and effectively expand offshore markets.

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< p > < strong > platform for displaying industrial upgrading results < /strong > /p >

< p > when it comes to this year's export situation, many enterprises are shaking their heads repeatedly. They even say that the hardship of the environment has exceeded the most severe period of financial crisis in 2009 and 2010.

"In this unfavorable environment, the enterprise can actively respond to the development of the market. It shows that the enterprises are gradually mature through these years, and their ability to deal with the market risk and the motivation of self development are increasing.

Through the platform of New York exhibition, by increasing product innovation, we strive to make intensive efforts in traditional markets and seek development in a wider international market. This is the general idea of many exhibitors this year.

China's < a href= "http://www.91se91.com/news/index_c.asp > > textile industry < /a > Zhang Yankai, vice president of the Federation.

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"P" has experienced fierce competition and limited market growth. The export enterprises have greatly improved in terms of quick response and small batch order execution. They have shown some changes in product upgrading and adjustment in product development and service enhancement.

The US market in the world's largest economy has recovered slightly, and has brought some market recoveries in a down-to-earth manner. In addition, accidents occurred frequently in processing enterprises in some Southeast Asian countries, and the production and quality of products were affected, and some orders began to return.

This year, the domestic market is rather difficult, and the turnover of enterprises in the Canton Fair is not very satisfactory. Some enterprises did not get enough orders at domestic exhibitions, and actively participated in the New York exhibition actively. This is hoping to seize the opportunity to display their innovative products, technologies and achievements, and effectively replenish orders on the platform of New York development.

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< p > in fact, the exhibition not only provides a full display platform for individual enterprises, but also is the best platform for promoting industrial clusters to enter the international market.

According to Chen Xipei, President of Dongguan a href= "http://www.91se91.com/news/" > wool textile industry < /a > Association, the wool weaving industry is one of the three leading industries in Dalang town of Guangdong province. After more than 30 years of development, the big wool weaving industry has formed a comparative advantage of large scale, high industrial concentration, perfect industrial support and strong production capacity, which is comparable to that of some textile enterprises in Southeast Asia, such as a href= "http://www.91se91.com/news/" and clothing export /a.

However, in the face of the pressure brought about by the appreciation of RMB and the rising cost of labor to the industrial development, the ability of enterprises to open up markets and directly undertake foreign orders in foreign trade operations is relatively weak. There is a lack of abundant resources for international market buyers, and the ability to expand overseas markets independently is also limited.

The New York exhibition just provides an international platform for such an exhibition. It provides the best opportunity for Dalang to accelerate its familiarity with the popular elements of the American fashion market and the leading trend of the international textile industry. It is also a good platform for enterprises to establish trade docking, channel development and brand promotion.

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< p > < strong > international cooperation to enhance market radiation force < /strong > /p >

< p > > as an independent sponsor of China's a href= "http://www.91se91.com" > textile > /a > clothing trade exhibition (New York), a href= "http://www.91se91.com" > textile trade promotion committee < /a > has been working on this project for 10 years. Its achievements are obvious to all, but the organizers have not stopped at the door of the exhibition.

Since 2010, the Textile Trade Promotion Council has been working closely with the Frankfurt Exhibition (US) company to further upgrade the exhibition to a truly international exhibition, and subdivide it into three more professional exhibitions - clothing exhibition, fabric exhibition and home textile exhibition.

The exhibition exhibits clearer distribution and more precise market positioning, making it convenient for buyers to purchase.

In addition to targeting the US market, the New York exhibition also radiated Latin American countries, providing more convenience for buyers' one-stop shopping.

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< p > Lin Yunfeng, vice president of the textile and Trade Promotion Association, said that the biggest advantage of China's < a href= "http://www.91se91.com" > textile manufacturing > /a is the integrity of the industrial chain, and other textile and garment exporting countries still have a certain gap in this respect.

After years of planning the operation of the exhibition, we not only learned to deal with buyers in the United States, but also made efforts to further enhance the functions of the exhibition platform and further radiation to the countries around the United States, such as South America, Latin America and Canada. On the one hand, we demonstrated the overall strength of China's textile industry. On the other hand, it also enabled exhibitors to reach as many international buyers as possible in an exhibition, so as to create opportunities for expanding the broader market.

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< p > the exhibition service function has been further promoted in the exhibition.

For example, offering special lectures, conducting professional exhibition surveys, setting up trend publishing at exhibitions, etc., we hope that through these means and forms, we can enhance the participation of enterprises and guide enterprises to upgrade to the higher level with the help of the internationalization platform of the exhibition, not just staying at the trade function level of orders.

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< p > < strong > innovation and exhibition ideas close to industry demand < /strong > < /p >

< p > with the steady development of New York exhibition, the brand awareness of the exhibition is also improving. In recent years, the number of exhibitors has increased to varying degrees.

The organizers have not simply stopped and satisfied with the increase in the number of exhibitors, but have been thinking about how to provide the exhibition with the best form and service for exhibitors and buyers to provide a platform for exhibition, interaction and interaction.

On the basis of the exhibition area division, the organizers have fully considered the preferences and habits of the US professional buyers, pondered and compared them repeatedly, and the final plan has enabled buyers to have more targeted guidance function for the procurement target products, thus greatly improving the efficiency of procurement and the convenience of viewing and developing.

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< p > for example, with the expansion of the scale of the exhibition, according to the geographical distribution characteristics of the industry, the organizers have expanded the visibility of the exhibition in the industry through the cooperation with the local business association and the strong professional reputable exhibition companies. This has increased the efficiency and effectiveness of the exhibition work, and provided professional and meticulous supporting services for exhibitors.

Li Xiao, deputy general manager of Jiangsu Lian Ya, said that the US market is still in the bottleneck stage. Many enterprises are coming to the exhibition not only to gain gains in the intent order, but also to grasp the first-hand market information.

Mihiro, deputy general manager of Zhejiang's Zhejiang, said that based on the current foreign trade environment, most of the exhibitors were at the same time. In the end of the exhibition, Zhejiang's three blogger will follow up the investigation service and understand the effect of the exhibitors.

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The establishment of the national p cooperation system has fully mobilized the relevant service strength around the exhibition, promoted the standardized service level of the exhibition, and made the organizers have more energy to think about the future direction of the exhibition's promotion and development.

According to the sponsor's project manager, although many enterprises have gone abroad to participate in the exhibition, they still remain at the level of exhibitors' orders. The industry's internationally renowned professional exhibition has released the trend as an important way to lead and establish fashion discourse power. Many exhibits in the trend show are dependent on exhibitors.

In this regard, the awareness of domestic enterprises in this area is not strong enough, and we need to continuously strengthen guidance. We still need to make a lot of efforts in the future.

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