Queen ZARA: Fashion Roots Make Fashion Empire.

P, "the last time I saw her, she wouldn't even let me help her with her luggage.

Still relaxed, hippy style, no trace of time. "

The queen is always charming in her eyes.

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< p >, however, in August 16th, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the retail industry giant Spain Ying dide group issued a statement confirming that the founder of the famous clothing brand ZARA, the first Spanish woman Rosa Lia Mela died of cerebral hemorrhage, aged 69.

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< p > < strong > a small shop has produced two richest men < /strong > /p >

P, like her famous ex husband and Spain's richest man, Oman Theo Ortega, was born in La Coruna, Spain, to Galicia, Spain, a place in Spanish history called "smugglers, pirates and medieval kings.

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When p was 11 years old, Mela had to drop out of school because of family poverty. At that time, La Coruna was already a Spanish traditional a target= "_blank" href= "http://www.91se91.com/" > textile "/a" clothing industry center, where residents had many opportunities to master the whole process of fashion design, processing, wholesale and retail, regardless of boys and girls, tailoring was a matter of course.

Naturally, Mela went to the local clothing store as an assistant to start her life with a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > textiles.

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P, whose natural instinct is smart, starts from apprenticeship and goes step by step to enter the local LaMaja clothing store. He is promoted to department manager.

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< p > but not for a long time. A smart young tailor quickly came to the fore and replaced meela.

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< p > the drama is that frustrated by her work, meela reaped love and became the wife of this seamstress. This man was the other man who changed her life -- another founder of ZARA, and later became Ortega, the richest man in Spain.

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After P, the young couple, apart from working together in the clothing industry, began designing and making pajamas and women's underwear in the living room at home.

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< p > two couples noticed that the sales of the nightgowns of the senior clothing company was excellent, but the price was very high. Two people could sew almost the same Nightgown on their own dining table.

They reckon that the price is still very high after half the price.

So meela started the business with Ortega and Ortega's brother. In 1975, he opened a clothing store called ZARA, which specializes in the imitation of high-grade pajamas.

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< p > < strong > fashionable grass roots to create fashion empire < /strong > /p >

< p > "ZARA may be the most innovative enterprise, but it is also the most destructive."

Daniel Piette, fashion director of France's famous luxury brand LV (Louis Weedon), is evaluating ZARA.

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< p > at the beginning of entrepreneurship, Mela and Ortega, like any entrepreneur, should be careful in their calculations, and at any time face the challenge from a senior clothing store.

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< p > soon, the smart couple found that the traditional advanced custom-made clothing method is time-consuming and meager profits, and its customers are limited.

They want to do some a target= "_blank" href= "http://www.91se91.com/", which is fast following the trend but cheap.

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< p > 1985, Mela and Ortega set up Ying Di Group, integrating the design, production, logistics and other resources, quickly fashion the fashion style on the fashion stage, and develop the business mode of low price and mass retail. "Imitation + cheap" became the brand gene of the birth of ZARA and expanded the ZARA in the world.

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At P, the design of Chanel and Armani on T platform will appear in the ordinary clothing store almost half a year later, and ZARA will shorten the cycle to a week. Thousands of young a target= "_blank" href= "http://www.91se91.com/" > designer "/a" went to the world's four fashion week to draw inspiration, and slightly changed the design in two weeks.

At the same time, when the newly made garments are producing half the output, they will be sent to the store for inspection. If they fail to sell well within 7 days, they will withdraw and stop production.

Therefore, there are hardly any clothes that can not be sold in ZARA.

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< p > Walton business school's classic business case is so commented: ZARA has greatly satisfied the girls' showing off mentality. After being tempted by the price stimulus and the temptation of style, the luxury store has turned into ZARA, without emptying its purse, and also getting bright and bright. Why not? < /p >

In the past 10 years, ZARA has spread all over the world. < < Forbes magazine > estimates that the sales volume of the surplus group reached US $21 billion in 2012, including the famous international brands such as Pakistan card and Massimo Duti. It is known as the "global fashion empire" in P.

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< p > < strong > upper class female hermits < /strong > < /p >.

< p > > "lost in the East", Mela gained wealth, but her marriage came to an end.

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< p > 1997, Mela and Ortega divorced, but meela and daughter through the family investment company became the second largest shareholder of Ying De group.

In 2004, Mela resigned as chairman of the board of chairman of the surplus group, but still held about 7% of the company's shares.

In addition, Mela's investment began to diversify, including a fishing group, a company dedicated to the treatment of cancer through seafood research and development, and a manufacturer of neonatal fingerprint collection systems.

In addition, she is a major shareholder of the Bvlgari hotel in London, and runs a Spanish Youth Jazz competition.

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< p > 2013, "Forbes" magazine said that Mela's personal assets totaled 6 billion 100 million US dollars (about 37 billion 300 million yuan), ranking 195th in the world, the richest woman in Spain. Mela is still the first place in Forbes's global self starting list of women rich, and is also the second richest in Spain, second only to the fourth of the world, sitting on 51 billion 300 million dollar (about 313 billion 800 million yuan) assets ex husband Ortega.

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Unlike P and Ortega, who are known as "the hermit of the upper class", she is known as "a hermit in the upper class". She has a low profile and never shows up, even though the activities of the Spanish royal family never participate.

But her character is strong, showing that she is an energetic and energetic image.

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< p > because her son was born with physical defects, although Mei La Xian seldom mentioned it, she not only founded the Paideia Galiza foundation in 1986, but also promoted the employment and self-reliance of disabled and disadvantaged people, and created a charitable organization that helps people with physical or mental defects to join the society to help others.

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The sudden death of Mela P surprised people. Although her departure would not have a disruptive influence on the fashionable Empire she founded, as the Spanish media concluded, "losing a person who made many contributions to the creation and development of fashion makes her people very concerned about it.

The history of this civilian tailor's pioneering work has always been the pride of the Spaniards.

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