Pingdingshan Cotton Textile Industry Sales Revenue Increased By Two Digits

"Since 2012, the international market demand has weakened, the gap between domestic and foreign cotton prices has increased, domestic demand growth has been slow, and labor costs have risen. The grim situation has forced us to speed up industrial restructuring and transformation and upgrading, and to develop counter trend in the cold winter. Recently, flat cotton Spin Fu Guoding, Secretary of the Party committee of the group, introduced that in 2012, the sales income of the Ping Mian textile group was 920 million yuan, 30 million 300 thousand yuan in taxes and 30 million US dollars in foreign exchange earnings. The first half of this year still maintained a steady momentum of development, with sales revenue showing a two digit growth and doubled export earnings.

For such a transcript, Chen Yamin, general manager of the group, believes that the strength of the counter trend comes from the resultant force of "clenching fists".

According to introduction, in 2012, the Ping cotton textile group put forward 3 practical measures: "cold winter is not hibernating".

First, we should actively explore the international market. The establishment of business relationship between the group and Wal-Mart Store Inc directly connects with Wal-Mart Store Inc's first order, which not only increases sales, but also raises prices and enhances the market competitiveness of enterprises. The group has also actively participated in large-scale exhibitions of well-known and professional quality in China, effectively expanding business volume and sales volume. At the same time, they use the network platform to publish relevant information on the Internet to find customers at home and abroad.

The two is the path of product development and differentiation. According to the demand of green and environmental protection, the group has passed the certification of organic cotton, regenerated polyester and regenerated cotton, and has been in the forefront of market demand. In particular, the certification of recycled fiber is the first in China, laying a good foundation for the group to expand sales and increase efficiency.

Three, eliminate backward production capacity and speed up transformation and upgrading. The group eliminated backward shuttleless loom production line, built a new production base in Baofeng industrial agglomeration area, and advanced equipment to enhance product quality. At present, 50 thousand spindles have been fully produced, and 500 air-jet looms have been completed. The first batch of 128 air-jet looms with international advanced level have been installed and put into operation 64. The implementation of these measures has enabled the group to develop counter trend.