Luxury Brands Are Selling Against Luxury Goods And Sales Of Luxury Goods Are Declining.

< p > although the global economic weakness has not changed significantly, the international luxury brand Hermes has recently announced a high price plan next year.

Yesterday, we learned from a high-end shopping mall in Guangzhou that the number of luxury stores and the impact of the new frugality on China's luxury consumption increased by more than 10% from January to August this year.

But it is worth noting that many big brands are still going against the trend, because they are still optimistic that there will be more and more rich class in China.

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< p > < strong > luxury goods, the price increases are less than /strong > /p >

< p > several international luxury brands showed good performance in the first half of the year.

Hermes International Group recently announced its first half fiscal year operating profit of 584 million 100 thousand euros, up from market expectations, an increase of 14.3% from 510 million 900 thousand euros a year earlier and a profit margin of 33.1%.

Its annual sales report of Louis Weedon, Dior, Fendi, Hennessy, Givenchy and other brands showed that sales in the first half of 2013 amounted to 13 billion 700 million euros (US $18 billion 200 million), up 6% over the same period last year.

Italy fashion Prada (Prada) sales increased by 11.6% in the first half of last year, and sales in the Asia Pacific region increased by 17.7% over the same period last year.

Even in the first half of the year, sales of Gucci were 4 billion 680 million euros, up 1.4% from the same period last year.

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< p > perhaps good performance has given the international giants a price boost.

Hermes plans to raise prices next year.

In fact, not only is Hermes going to raise prices, but other luxury brands have launched a price increase plan this year.

According to relevant data, at the beginning of this year and in the middle of the year, due to the weakness of the Japanese yen, Ferragamo, Louis Weedon, Samsonite international, Swatch's Harry Winston and Tiffany all raised their prices in the Japanese market, of which Louis Weedon even went up two times.

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< p > < strong > the sales of luxury goods in shopping malls decline < /strong > /p >

< p > "actually, the sales of luxury goods in our shopping mall this year is not optimistic."

Yesterday, the head of a high-end shopping mall in Guangzhou revealed that sales of luxury goods in the mall fell by more than 10% over the same period from January to August this year.

There are several reasons for this: first, the more the luxury stores themselves are, the second is the appreciation of the renminbi, which brings more luxury consumption abroad.

"And the most important thing is the huge impact of thrift new deal this year on luxury consumption."

However, the person in charge said that this kind of impact prescription is only a pitional period, because after all, China's new rich class is still expanding, and the pursuit of luxury goods for young people is increasing. This huge consumption demand will not die out.

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"P >" this is one of the reasons why luxury brands continue to raise prices in such a predicament.

The price of luxury goods in our shopping mall has increased by 5% to 10% this year, which is a yearly price adjustment strategy to maintain brand image.

The strategy for the person to refer directly to Hermes may be more radical.

"They may want to throw away the average consumer, and only hope to attract more rich people. These people will only grow more and more in China."

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< p > data show that Asia now accounts for 2/3 sales in the global market.

While China is the main market, it is estimated that 13 million of the family's annual income will be around 1 million yuan, and more by 2030.

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< p > < strong > related reports: China's high-end male a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > market growth is fast > /strong > /p >

The cake of the P luxury market not only makes the brand crazy, but also attracts the domestic brands to seize the high-end consumer market.

Zou Lifu, general manager of China's high-end men's shoes brand, who was stationed in Guangzhou friendship yesterday, told reporters: "although overall consumption is sluggish this year, some high-end consumption is still growing steadily.

For example, the sales of Chinese high-end men's shoes from January to August increased by 15% over the same period last year.

The price of the brand shoes is between 2000 yuan and 3000 yuan, the most expensive one is as high as 50 thousand yuan.

It is revealed that at present, 200 thousand yuan of leather shoes have been produced, which is similar to the price of Dupont's most expensive pair of leather shoes in Guangzhou.

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< p > "in fact, many international first-line brand products have been set up in China."

Insiders revealed that only the international high-end men's shoes, 60% of the international first-line brand production from China.

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