Latest Analysis Of Domestic Footwear Industry (9.4)

< p > < strong > Wenzhou officially started construction, international < /strong > < a target= "_blank" href= "http://www.91se91.com/" > strong > shoes > /strong > < /a >.

< p > reporter recently learned that the "Wenzhou (International) footwear e-commerce theme shopping mall" project, jointly built by the Wenzhou a href= "http://www.91se91.com/news/index_c.asp", the shoe leather industry < /a > Association and the Zhejiang Dali shoe industry Co., Ltd., has been approved and approved by China a target= _blank _blank href= http://www.91se91.com/.

At present, the project is under construction and is scheduled to be put into operation in September next year.

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Xie Rongfang, vice chairman of the China Leather Association and executive chairman of Wenzhou leather and leather industry association, told reporters that "Wenzhou (International)" a href= "http://www.91se91.com/news/" > shoes electronic commerce < /a > thematic mall is the first international shoe e-commerce theme mall in China.

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< p > according to the introduction, "Wenzhou (International) footwear e-commerce theme shopping mall" is located in Lucheng District, "Zhejiang shoes shoes" Industrial Park No. 38 block of China.

This project is an important supporting project for the development of Wenzhou footwear industry supported by the Wenzhou municipal government. It covers an area of more than 90 mu, with a total construction area of about 160 thousand square meters. It integrates product design and development, brand display and release, footwear wholesale market, e-commerce and other functions.

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< p > Xie Rongfang believes that the completion of the project will provide more perfect supporting services for the development of the shoe leather industry in our city, enhance the level of service and the core competitiveness of the footwear industry, and inject new vitality into the development of < a href= "http://www.91se91.com" > China Shoes world < /a >, so as to create a brilliant future for the future of China's shoes city.

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< p > < strong > Wenzhou children's shoes business association is set up, and children's shoes enterprises are held together. < /strong > < /p >

< p > after nearly half a year's preparation, Wenzhou's < a href= "http://www.91se91.com" > children's shoes Association < /a > was formally established in August 30th, and Wenzhou children's shoes are advancing together.

Yang Shichen, chairman of the forest king Shoes Co., Ltd. was elected president of the chamber of Commerce. Ye Shaozhong served as the Secretary General of the chamber of Commerce, and more than 200 children's shoes and related enterprises became the first members.

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< p > in "China Shoes Capital" Wenzhou, not only has the "China shoes capital one phase, two phase, three phase", Longwan women's shoes base, Yongjia men's shoes base and Ruian casual shoes, rubber shoes and labor insurance shoes bases, and Wenzhou's children's shoes have also been quite famous. Wenzhou children's shoes had 70% share in the national market at the height of the peak, and also called the three major children's shoes manufacturing bases in Guangzhou and Quanzhou.

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< p > Yang Shi Chen introduces that at present, there are more than 600 enterprises producing children's shoes in Wenzhou, more than 100 thousand employees, about 10000000000 yuan annual output, and products are sold both at home and abroad.

But in recent years, the market competition is fierce. In the face of the rise of children's shoes enterprises in Fujian, Pujiang, Wenling and other places, the share of Wenzhou children's shoes market is increasingly being carved up. The development of Wenzhou children's shoes enterprises is becoming more and more difficult.

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< p > to reshape the regional brand of "Wenzhou children's shoes", consolidate and develop traditional industries, dozens of Wenzhou < a href= "http://www.91se91.com" > children's shoes enterprises < /a > launched in early March this year to launch Wenzhou children's shoes Association.

In August 30th, the Wenzhou children's shoes Association was convened by the Wenzhou Federation of industry and commerce.

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Li Weijuan, director of the leather industry association of Wenzhou Province, who has attended the founding ceremony of the children's shoes Association of Zhejiang City, said that he is optimistic about the development prospects of the children's shoes industry in Wenzhou. "There are 400 million children from the baby to the age of 16 in China, of whom 140 million are urban children and 260 million are in the countryside."

Children's shoes enterprises have greater room for development.

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At the founding meeting, Li Weijuan also suggested that Wenzhou children's shoes enterprises should deal with the relationship between their main businesses and diversities, starting from the root and developing the main business.

At the same time, we must deal with the relationship between homogenization and differentiation, and handle the relationship between quality and quantity, and make comfortable and comfortable shoes.

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< p > Yang Shi Chen said at the inaugural meeting that the chamber of Commerce will strengthen the construction of industry and regulations, organize and establish a platform for sharing industrial resources, start the regional brand of "Wenzhou children's shoes", and set up a bridge between members and relevant departments so as to develop Wenzhou's a href= "http:// www.91se91.com" > children's shoes industry < /a > to a better direction.

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< p > < strong > > shoe net "hunting change": shoes area or new POP platform < /strong > /p >

< p > September 3rd, "the fourth online retail Summit Forum of drum wave" was held in Xiamen recently. It is worth noting that a "hunting" advertisement on the shoe net has caused the industry to move restlessly.

< a href= "http://www.91se91.com > > shoes shoes net < /a > vice president Dong Xinda will reveal that the shoe net will be launched in September.

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< p > in the face of the foreshadowing of this big action, people in the industry have two main conjectures: a new round of financing is completed or an open platform will be launched.

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< p > footwear B2C has not developed smoothly in the past 1 years. The good buys are not warm, but orders and traffic are getting colder. The development of Le Tao network has been blocked and its own brand has been launched. While the shoe net continues to expand the supply chain integration, there is news that the company executives have been in intensive contact with VC.

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< p > it seems that the industry is likely to win a new round of financing in the second half of this year.

It is understood that the auction has been invested by Goldman Sachs and Haina Asia's two leading investment banks during the capital cold winter period, and now that the competition in the vertical field is still fierce, more blood pfusion packages will come to the end than peers.

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< p > and the former leader of the shoe net has publicly stated that the shoe net has the ability to go deep and furthest in the vertical industry.

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< p > the above financing information has not been confirmed, but some sellers say that the shoe net may be planning a large-scale open platform.

According to the seller, it is reported that the shoe net is attracting a low profile to attract businesses to enter, and it can be freely entered before the end of the year.

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< p > the people who are familiar with the shoe net claim that the shoe net has such strength to a certain extent. Relying on Shishi < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > City and a href= "http://www.91se91.com" > Jinjiang shoes city < /a > regional advantages, rich shoes and clothing resources to the shoe net are helpful to supply chain and brand.

About 5000000 of the shoe buyers are enough to support an open platform for footwear.

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< p > a footwear seller revealed that the shoe net has been improving its technical capabilities and data analysis capabilities in the past year.

In order to provide some marketing support and drainage to the merchants.

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< p > it is learnt that at present, the domestic vertical B2C is still a small number of open platforms. However, from the experience of some previous attempts, the B2C in the vertical field has been able to seize the market opportunities and get good results in advance.

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