Clothing Industry To Stock "Campaign" Results Are Different.

< p > clothing enterprise's < a href= "http:// http://news.sjfzxm.com/news/hangye/20130904/355976.html > > go to inventory < /a >" campaign "for nearly a year, but from the latest inventory situation of some listed garment enterprises, its performance is still not optimistic.

Among them, 100 yuan pants industry (002640) in the first half of this year's inventory growth of more than 118%, in the apparel industry listed companies won the "laurel".

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< p > > a href= "http://www.91se91.com/" > 100 circle trousers industry < /a > inventory increased by 118% half year, < /p >

< p > although the slogan of "going to stock" has been called for nearly a year, but according to the latest semi annual report, there are still a few enterprises that are not optimistic about stocks in A share listed companies, and there are also many enterprises with intensified inventory.

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In the < p > A share listed companies, the hundred yuan pants industry's stock increase in the first half of this year can be described by "exaggeration".

From 1 to June this year, the total merchandise inventory of 100 round pants industry was 120 million yuan, compared with 55 million 490 thousand yuan in the same period last year.

In this way, in a year's time, the stock growth of the industry has reached 118.18%, which won the list of A shares listed companies.

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< p > besides, the inventories of both the Pathfinder (300005) and the wedding bird have been more and more serious.

< a href= "http://www.91se91.com/news/" > Pathfinder < /a > the total inventory amount in the first half of this year was 260 million yuan, an increase of more than 60% over the same period of 160 million yuan in the same period last year.

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< p > and in the past year's "inventory campaign", the good news bird failed to produce a beautiful answer.

Data show that from 1 to June this year, the total inventory of the birds was 820 million yuan, compared with 560 million yuan in the same period last year, compared with the 50% increase in the stock market.

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< p > part of the garment enterprises to inventory effect showed < /p >

< p > it is gratifying to note that Lining and Anta listed in Hongkong have gone smoothly on the way to inventory.

As of June 30th, the average turnover period of the company's channel inventory dropped from nine months to seven months, and total inventory dropped by more than 30%.

At present, Li Ning Co is trying to solve the problems of early overexpansion by optimizing the sales network.

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< p > Anta's stock dropped from 687 million yuan at the end of 2012 to 576 million yuan in the middle of this year.

On the one hand, Anta said that Anta would help to clean up the off-season stocks by using e-commerce channels, factory stores and discount stores on the one hand by controlling the quantity of orders.

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< p > and the "a" href= "http://www.91se91.com/news/" with "high pressure" was "breathless" before the "high price" http://www.91se91.com/news/.

In the first half of this year, the company's inventory dropped to 1 billion 550 million yuan, a decrease of 500 million yuan compared with the beginning of the year, compared with 1 billion 750 million yuan in the same period last year, a decrease of 14.29% over the same period last year.

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< p > for the inventory problem, the company said on the one hand, through its strong self operated retail terminal system, we should integrate the sale of old products with new products, strengthen the allocation and distribution of goods, and strengthen the development and production capacity of short and fast products in the background supply chain. On the other hand, the discounted distribution of the company's discount channels also played a positive role, and the inventory digestion effect was significant.

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In the < p > A share listed companies, the apparel enterprises which had improved inventory phenomenon also included YOUNGOR (600177) and Semir apparel (002563). The data showed that the total inventory of the two companies in the first half of this year was 1 billion 340 million yuan and 1 billion 220 million yuan respectively, and the inventory decline of the two garment enterprises was 19.76% and 23.75% a year respectively.

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< p > U.S. bond net profit and drop 48% Lining still loses 184 million yuan < /p >

< p > from the business situation of clothing listed companies, the data of some companies still let investors pinch their sweat.

In the first half of this year, the net profit of US bond clothing dropped by 48.52%.

Li Ning Co, which drew a huge deficit of 2 billion yuan for the end of 2012, is still unable to stop in the current situation of losses this year.

In the first half of this year, the turnover of Li Ning Co was 2 billion 906 million yuan, down 24.6% from the same period last year, a 5 year low. The net profit loss of the company was 184 million yuan, a sharp decrease of 515.9% compared with the same period last year. The net profit of Anta from 1 to June this year was 14.4% and 18.7% respectively.

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< p > poor operation has also caused some clothing enterprises to encounter the trend of closing stores.

In the first half of this year, the a href= "http:// http://news.sjfzxm.com/news/hangye/20130904/355976.html" > Lining < /a > 410 stores closed, and the number of shops closed by Anta also reached 241.

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Analysts at Bank of China (P) believe that China's macro-economic trend has not yet recovered. The retail terminal of the apparel industry is still not out of the doldrums.

"The high inventory in clothing industry is closely related to the macro economy. In the short term, the overall high inventory phenomenon is hard to recover."

In addition, most clothing brands will solve the problem of overstock through discount, and the industry competition will further intensify.

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