Interview With POOVE General Manager Chen Jinbo, China Youth'S Tailor Made

< p > youth is a very special group. They are in the important stage of the formation of outlook on life and values.

This group emphasizes independence and individuality.

Clothing is the most outward form of self expression and individuality.

But simple innovation is far from satisfying their need to show themselves.

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< p > young people pay attention to the fashion and fashion of fashion design, and parents are more concerned about the comfort of clothes, the health and safety of fabrics.

In order to meet the needs of teenagers and parents in all directions, POOVE, the first brand of the exclusive product of teenagers, has created four advantages of exclusive edition, exclusive color, exclusive fabric and exclusive technology in the field of teenagers' shoes and clothing after 26 years of continuous exploration and innovation, and has become the leader of exclusive brand for teenagers.

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< p > recently, the reporter had the honor to see Mr. Chen Jinbo, general manager of POOVE.

A dialogue with Chen gave reporters a lot of understanding of the connotation of POOVE's exclusive brand for teenagers, and a deeper understanding of the youth shoe and clothing market.

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< p > < strong > reporter: there is a great difference in body shape among adolescents at the stage of growth and development. How can POOVE find a suitable dress style for everyone? < /strong > /p >

< p > Chen Jinbo: POOVE has been committed to research and development of juvenile exclusive products for 26 years, and has established strong fund and technology support for "China Youth exclusive product research and development base".

Different from other parts of the world, Asian teenagers have their own characteristics. Our R & D base has carried out a lot of data collection and collation over the years, and has made research, comparison and recording of the physical changes of adolescents at various stages of growth. According to their developmental characteristics, we have developed the most suitable clothing products for them.

For example, the clothing length, chest circumference, front and back neckline, front and rear clamping positions of teenage clothes are essentially different from those of adults. POOVE has made great improvements on the basis of traditional teenagers' clothing to make clothing fit with the shape of teenagers.

Therefore, it is based on our years of data collection and analysis that teenagers of different ages and different somatotype can find suitable clothes in POOVE.

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< p > < strong > reporter: POOVE's exclusive fabric is higher than the national standard. Why should POOVE set such a high standard to request herself? < /strong > /p >

< p > Chen Jinbo: youth is the hope and future of a family. It is also the hope and future of a country, to ensure the safety of fabrics. This is not only a professional discipline and the spirit of self-discipline of enterprises, but also a sense of social responsibility and obligations of POOVE.

To this end, POOVE youth exclusive fabric is based on the National Youth fabric standards, and higher than the national standard as internal standards, such as pH, chemical residues, elasticity and other indicators are higher than the national standard.

From the source, we began to check strictly to ensure the fabric's real safety, comfort and environmental protection.

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< p > < strong > reporter: what are the features of POOVE's exclusive technology products? < /strong > /p >

< p > Chen Jinbo: POOVE is suitable for the crowd of 8 to 16 year olds. In order to meet the clothing needs of this age group in different occasions, in addition to increasing the product's richness in design, we also have our own "exclusive standard" in the process.

For example, basketball is one of the teenagers' favorite sports.

However, this sport can easily cause sweat on the feet, resulting in bacterial clumps in the shoes. Wearing such shoes for a long time can easily cause foot diseases and affect the development of the body.

Over the years, POOVE has improved its production technology and product quality through the international cooperation strategy. For example, in recent years, Dow Chemical's "fairy shield anti-bacterial technology" has been widely adopted, which has the effect of inhibiting bacterial growth, long-term anti odour and refreshing cleanliness. This is also a breakthrough upgrade of POOVE footwear exclusive technology.

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P: < strong > reporter: different teenagers have different understanding and preferences in color. How do POOVE prepare to grasp their psychological needs? < /strong > /p >

< p > Chen Jinbo: for a long time, the uniforms and sportswear with a single color and thousands of people seem to be the mainstream of teenagers' clothing.

For example, the age between 8 and 16 is not suitable for adult clothing, and children's clothing is too childish. At this age, the personality of the crowd is very distinct. They like fashion and fashion clothes.

Generally speaking, a lot of people are very particular about the color of the warm colors. If they can not find their own clothes, many people will mix with each other, and the effect will be very bad.

To this end, POOVE set up the "China Youth exclusive product color research and development base", dedicated to the study of color.

Over the years, POOVE has grasped the demand for color diversity of young people, and also has a good understanding of youngsters' psychology and aesthetic taste.

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