Haining Leather City Is The Leader Of Leather Fashion.

< p > the only constant in this world is change.

When many people wrongly classify traditional industries into a dead industry, it can emit charm in another way.

When everyone thought that Haining a target= "_blank" href= "http://www.91se91.com/" > leather "/a" city or a traditional leather market, it turned into a spokesperson for leather fashion.

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< p > 19 years ago, the leather city of Haining was officially opened with the national leather a target= "_blank" href= "http://www.91se91.com/" > the clothing /a exhibition fair. At that time, people had a slip of the tongue: "vigorous and vigorous opening, cold and clear business, quietly closing the door."

When he was the director of the Haining industrial and commercial bureau, he was able to bring 6 people from his office to the merchants and call them back one by one.

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In Haining today, an average wallet can be produced every 3 seconds. On average, 48 seconds will be made into a set of leather sofa sets, with an average of 1.3 seconds to produce a fur coat.

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< p > > "19th anniversary of the ups and downs, I feel that leather city is really like a child. I watched him grow up with pride and dissatisfaction. On the whole, it can still be, but there is still room for improvement."

The leather city of Haining is different from the past. For the achievements already made, the chairman of the leather city of Haining has always been an understatement. He feels that as a leading enterprise in the industry, Haining leather city has a long way to go. "To be a leader is more tired, to pay, to explore, to innovate, and to explore and innovate is to have cost and failure.

But if you don't do it, you can't do that. It's the responsibility of the faucet. "

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< p > < strong > traditional industries are not dead > /strong > /p >

< p > a lot of people feel that there is a sense of heaviness in the four words of "traditional industry". But in the experience of 19 years of experience, it has fully felt its other vitality.

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< p > Haining leather city is a trading platform. Retail sales and small wholesale sales on this platform reached 15 billion in 2012.

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< p > "our enterprises are in a period of rapid growth. Almost three years have almost doubled.

This is actually a pattern. Only a successful mode can make money. "

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< p > the mode mentioned in his mouth is around the leather industry. Through the development, leasing and service of the leather market, a complete industrial chain from raw materials to R & D, manufacturing and sales is formed, and the influence of leather city will be spread to the leather industry of the whole country and even the world by actively promoting the chain of foreign trade.

"In fact, we should be regarded as a producer service industry. It is an industry around the industry. In fact, it is for industrial services. We can say that our development is inseparable from industry."

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< p > many people think that this business model is relatively simple, creating a platform for people to wholesale and retail and rent.

But in fact, the leather city of Haining is different. "We must serve the enterprises and consumers in an all-round way."

Build standard factories for them, build design bases for them, build design associations, send a target= "_blank" href= "http://www.91se91.com/" > designer < /a > to overseas training, invite foreign good designers to come to the enterprise training, put the design Grand Prix to Haining, organize the design achievement, build a display platform, and make the leather city market a national 4A level tourist attraction.

These are things that are done outside the market. They are all industrial chain services and the superposition of business models.

Ren has explained this to him.

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< p > now, there are many markets in Haining leather city. "We are B2C under the line. It is a platform for enterprises directly to consumers, and also for offline factory shops.

Why is this pattern good? Consumers get the benefits, businesses pay less for circulation, and the cost of circulation is reduced.

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< p > another superposition is to make a national chain for these enterprises and link them to the whole country.

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< p > "I often joke with them. What kind of business model do we have?"

Our price is the price of outlets, and goods are made by enterprises during the season, and they are all factory stores.

Therefore, the vitality of this model is still relatively strong.

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< p > 2010, the opening of Haining Leather City in Tong Er Bao, Northeast China, is the first extension chain market in Haining northeast of China Leather City, and also represents the launching of the national strategy of Haining leather city of China.

Since then, Chengdu, Harbin and other places have successively built chain markets.

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< p > "it is easy to build a house, but after building a house, it is not easy to put the soul in it". It has been prepared for many years for the expansion of the province.

Instead of focusing on leather sales, he positioned the platform as a complete industrial chain integrating design, research, production, sales, business negotiations and leather culture inheritance.

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< p > "we originally only radiated to the Yangtze River Delta. In recent years, we have gone out to find that there is still much room for the market."

There is no law.

"In the future, there are only two specialized markets that can survive for a long time, one is the producer market, the other is the consumer market.

Haining is a place of origin, and Tong Er Bao can be regarded as a semi productive land type, which has its own industrial advantages. R & D, design, production, information, trends and talents may all be gathered here.

The consumption type, such as Beijing, Shanghai, Chengdu, Chongqing and other metropolis, has strong consumer groups, which can support the survival of the market.

Only when industry is oriented to consumption can we ensure our vitality.

Although online shopping has a great impact on the professional market, it can not replace the visible market after all. I think there is no survival problem in the professional market in twenty or thirty years. "

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< p > the future of leather city will be extended to any place. There is no way to think of it. "The most ideal thing is to steadily develop and upgrade with the enterprises and industries. After 35 years, we will go out of the country at the right time, and promote the model of Haining China Leather City, and do not invest abroad. We will go out with the brand."

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< p > < strong > e-commerce has to be done < /strong > < /p >.

There is no law in P, nor is there any quickest reaction speed.

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< p > electronic commerce is just beginning, and there is no way to feel that selling clothes on the Internet is just bragging. If your children are shopping online, they will be scolded by him. But three years ago, any law had to believe it, "this is not a question of believing, but it has to be done."

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< p > Haining Leather City registered the website in 1996, but regarded it as an information platform. Some simple explorations failed and did not continue.

"No reason for success, one is not paying attention to, the two is really difficult."

Ren's confidence in electronic commerce is not so sure. "Electronic commerce is not a death or a death. It's possible to die 99 lives."

Now I want to try even if I fall down, not to do nothing, I have to do it. I still have a chance to try and not even try.

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Although P has some concerns, he has clear goals for e-business in leather city.

"We are now doing a professional leather network, with better quality and superior quality. The enterprises that come in are qualified to sell things on the Internet. We sell high and medium grade goods."

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"P >" three or five years later, Tmall [micro-blog] and Taobao are still very large, but a lot of professional networks will also do well, because these young consumers will not be able to buy anything to Taobao. They will go to Tmall when they want to buy things. They want to buy sofa to furniture net, buy Leather a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > shoes net, buy Leather clothing to leather clothing net, I conclude that this is the trend of future development.

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< p > no matter how popular electronic commerce is, there is no way to believe that "e-commerce can never replace physical commerce, and physical commerce has an experiential nature."

If a child reaches 7 or 8 years old, he must take his children to relax and travel while shopping.

Because our location is more suitable for tourism shopping, it is a 4A tourist attraction.

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< p > at present, leather city has set up a "network business building", gathering a large number of merchants who make fur garments on Tmall and Taobao. "We try to create value for their services."

We also introduce express companies and photographic companies into online edifice, and the courier companies will also be willing to offer preferential discounts. Next, we will develop our own leather professional online trading platform based on these network operators.

Ren said that "any business model should not only create value for users, but also create value for shareholders. This is a successful business model. Only burning money is not a real business model."

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< p > earlier this year, leather city set up a new business, recruited a group of talents from the outside network company, set up a team, changed the office space, and worked with the payment platform of Zhejiang industrial and Commercial Bank of China (3.99,0.01,0.25%) as the payment platform for the leather city. "We are ready to launch a new e-business in September 12th."

Ren FA's location for leather city is not only to be a sourcing base for Haining leather net business, but also to be a national sourcing base for leather business.

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< p > < strong > leather fashion leader, < /strong > /p >

< p > in leather city of Haining, leather has already jumped out of the concept of "keep warm" and has become the pronoun of fashion and luxury.

Today's Haining leather city has long been the source of China's leather fashion and its weathervane.

Its every move affects the industry's trend.

"What others can't do is our core competitiveness," he said proudly.

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< p > at the beginning of last year, China Haining leather index was released in Beijing.

The release of the index means that Haining's leather industry, the "vane" of China's leather fashion, has been supported by scientific and authoritative data, and China's leather industry has entered an exponential economic era.

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P > June 2013, as the only high-end professional fashion event for leather, fur clothing and leather products in China, the Sixth China Jupi Pichange fashion week and business designer's special conference opened in Haining. This fashion week first appeared in Italy, and the first China fur fashion week and China Leather Fashion Week brand joint exhibition.

After 6 years of cultivation and development, fashion week has been widely recognized by the industry, exhibiting fast rising brands: 6 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, 28 in 2012, and 31 in 2013.

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"P": in the view of being in office, raw materials are the key, design is the soul, and the soul is the added value of products. Through the Fashion Week activities in recent years, the leather industry also has a consensus that fashion has added value.

How to pform and upgrade the leather industry? There is no way to say that it is still the best way to upgrade the added value of products by fashion.

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Less than P, driven by fashion and brand strategy in recent years, there are more and more bold and imaginative innovative entrepreneurs in the leather industry of Haining.

Style innovation, material innovation, marketing innovation, management innovation -- innovation is not a slogan in many Haining leather fashion people, but a real action related to the future destiny of the enterprise.

In the leather city of Haining, many business owners have an unwritten rule: if a style sells badly in 10 days, they must get off the shelves.

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There is no way for P to appreciate this phenomenon: "the consumer goods market has experienced great changes from the public to the small, from the small to the debris, and from the debris to the spike."

So you must innovate.

If you don't innovate, the consumer will not wear it, you will be eliminated! "< /p >

< p > for this reason, leather city has also established the Haining leather brand fashion center. Now more than 1000 designers are gathered here. Tsinghua University Academy of Fine Arts and The China Academy of Art have set up an experimental base here. "Leather fur product pformation is to enhance the value added by quality improvement, Haining leather clothing from low to high, from export to brand, from ODM to OEM, the product has the design content, is a kind of success."

We can say with pride that the Haining leather goods are already being sold.

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< p > < < a href= > http://www.91se91.com/news/index_p.asp > > Haining > /a > leather city is gradually becoming the fifth generation market.

The fifth generation market is a new concept proposed by any law.

In his view, the first generation market is the road market, the second generation market is the greenhouse market, the third generation market is the indoor market, the fourth generation market is the market type market, and the fifth generation market is the whole industry chain paction, and at the same time, it provides a comprehensive service for the customers.

In other words, the fifth generation market is not only a shopping paradise for consumers, but also an "industrial engine" to promote the pformation and upgrading of the entire industry.

In his heart, the "great era" of Chinese leather fashion industry has arrived, and the leader of leather fashion is his next goal.

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