Establishing A Marketing System And How To Resonate With The Elements.

< p > < strong > 1, the theoretical basis of "essential resonance" is < /strong > < /p >.

< p > we observed that every objective thing or thing in life is composed of many basic units, and these units are divided into ordinary basic units and core basic units according to the size of their functions. We named these basic units as elements, just as human body is made up of many cells, and the same is true. These cells are not irregular random stacking. They are distributed according to certain rules and functions according to certain functions. As if we put water, heat sources, utensils and other elements together and interact with each other under certain conditions, we can have warm water or boiled water that we need.

From this, we can see that the marketing work of an organization is the same. It is a combination of certain measures or sections, that is, some elements are in accordance with certain rules or rules, and they work together to push forward the marketing work.

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< p > < strong > two, the interpretation of "essential resonance" marketing system < /strong > < /p >

< p > according to my many years of market experience and the current situation of the market, I put forward a marketing strategy system of "essential resonance" for marketing.

The so-called factor is from the basic unit of marketing, the so-called "resonant" is that these elements in accordance with certain rules or rules effectively constitute a unified whole, under certain conditions to play their respective functions, in the joint use of the elements, to promote the organization of marketing work amazing performance, so as to complete the organization's goal strategy.

I think this is very consistent with a phenomenon we see everyday, and this phenomenon can also explain the correctness and effectiveness of the "a href=" http://www.91se91.com/news/index_s.asp marketing strategy < /a > System: at present, when the bridge is crossed, it is not allowed to take a unified step, because the common role of the unified pace may break the bridge. From this we can imagine that the "resonance" power is exclamatory, and its action is still a very ordinary basic action; however, the timing and location of the action are different from the ordinary ones.

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< p > now I divide the marketing system of an organization or an enterprise into four basic parts: < a href= "http://www.91se91.com/news/index_z.asp" > brand < /a > and management elements, product and factor system, market and management factor system, sales and management elements system, and then each big factor plate can continue to be divided into several sub element modules. For example, sales system can be divided into, personnel strategic management, organization structure, channel strategy, promotion strategy and so on, and these sub elements can be further divided into finer parts, and finally to the smallest unit --- molecule.

As long as we discover the functions of these elements, we can produce unexpected results under certain conditions according to certain rules or rules.

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< p > < strong > three, the steps of the marketing system of "essential resonance" < /strong > < /p >

< p > 1, the step of "key resonance" marketing system < /p >

< p > "essential resonance", we can roughly divide into several steps: < /p >

< p > first step: determine the operation goal < /p >

< p > second step: finding the key elements of operation objectives < /p >

< p > third step: a comprehensive analysis of the elements of the operation objectives, and find out the functions and functions of the elements; < /p >

< p > fourth step: determine the combination of elements in different stages; < /p >

< p > fifth step: determine the way of operation of elements: < /p >

< p > fourth step: develop effective resonance method of elements: < /p >

< p > fifth step: implement the "essential resonance" plan, < /p >

< p > sixth steps to achieve "essential resonance" < /p >

< p > seventh step: accomplish the goal of "resonance of elements"! < /p >

< p > 2, for example, < /p >.

< p > for example: let's observe the terminal operation system in the sales management system. According to the idea of resonance marketing strategy, we classify the terminal according to the constituent elements.

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< p > first step: summarize the types of < a > sales terminal < /a > according to the target product of the enterprise; < /p >

< p > second steps: analysis of the target terminals; mainly including: organizational structure, post responsibilities, namely, the role of product sales, purchase motivation, purchase time, purchasers and so on; and < /p >

< p > third steps: how to choose the terminal at different stages of development according to the target product, target market, sales target, product life cycle and so on; < /p >

< p > Fourth: determine the different stages of development, choose what type of terminal to operate, and how to integrate all kinds of terminal power to achieve "essential resonance"; < /p >

< p > fifth step: determine the way of terminal operation; < /p >

< p > sixth step: achieve the initial realization of terminal sales < /p >

< p > seventh step: complete the resonance of the terminal and achieve the final breakthrough of sales! < /p >