Analysis Of The Development Of China's Shoe Industry

With the popularity of retro culture in our country, the sales volume of cloth shoes has been increasing year by year, and every big shoe factory is working hard to devour this cheese. From the perspective of brand background, there are three kinds of cloth shoe brands in the market: international brand, domestic brand and extended brand. The international brand is restricted by the purchasing power factors of customers, and is still in the stage of "cake making" in collaborative competition. It is not anxious to expand in an all-round way. It focuses on cultivating the loyalty of the affluent society by focusing on both product strength and image strength. The famous brand stores that occupy the first-class cities in China; domestic brands refer to domestic professional shoe manufacturers. They are mainly trade, OEM, and domestic trade. Now the domestic market is also valued by them, so a lot of cloth shoe manufacturers also have a good performance in the domestic market. leather shoes And sports shoes and Garment industry And other well-known brands of industry brandish out cloth shoes series products.

At present, China's domestic market Brand of cloth shoes Not many, many of them are medium-term forerunners. The big brands in the market basically display the image sale in the form of shopping mall counters. The domestic two or three line brand is in the store store, and is sold in the form of franchised monopoly. Basically, the market for cloth shoes has just started. The location of products is high and low end. The positioning of large brands is accurate and has the advantages of brand and culture. The brand shoes of domestic brands have the price advantage compared with foreign brands.

"Health care" and "comfort" have always been the two selling points advertised by cloth shoes. Cloth shoes are made of cotton, velvet, woollen, polyester cloth, denim, imitation leather, canvas and other materials. The sole is made of natural plant materials such as rubber bottom and linen. It not only changes the shortcomings of traditional cloth shoes, but also keeps soft, comfortable and lightweight. Moreover, we should pay attention to the variety of cloth, color and style, covering all the products of cloth shoes. The elegance, simplicity and elegance show the beauty of the public. The study of cloth shoes as art, creation and enjoyment attracts thousands of Chinese consumers.

According to statistics, the sales volume of domestic fashion shoes has increased by 68% per year, and the export volume has increased by 200%. It is estimated that the sales volume of cloth shoes will reach 500 billion in the next 5 years. Because of fashion and low price, cloth shoes are more suitable for mass consumption, and their market potential is huge.