Prada2014 Spring And Summer Milan Fashion Week Will Focus On Cultural Activities.

　　 Prada Uncover the mystery of the first phase of the construction of one of the projects, including the transformation of the entire arch arc facing the central intersection, and the long history of the central intersection is just adjacent to the existing Prada shop angle. After the successful completion of the tendering initiated by the municipal authorities, the company has made precise refurbishment and reconstruction of the building structure, system, lighting, facade, interior decoration and safety system. Combined with traditional materials, the highest standard of Italy technology, and the most sophisticated contemporary architecture system, and the consistent Prada tradition, give high attention to aesthetic elements.

The perfect integration of historic buildings protection, technological innovation and detail customization is the consistent concept of Prada for architecture. From the historic Ca Prada Corner della Regina, which is being rebuilt historically, as the headquarters of the Venice foundation, the big designers, such as Rem Koolhaas/ metropolis Office (OMA) and Herzog de Meuron, will design and develop all kinds of new independent buildings with great ambitions, all of which embodies the belief of the brand. One of the distinctive characteristics of Prada's brand culture is to reinventing the historical structure in the contemporary way: creating new vitality for the landmark, a historic but abandoned one, by reconstructing practical space. One of the most famous examples is OMA/Rem Koolhaas's transformation of brewery, which is located in Largo Isarco, Milan, at the former site of the workshop in the early twentieth Century. Now it has become a new comprehensive art center of the Prada foundation. The project involves reconstruction of seven historic industrial buildings and the construction of a 7 story tower building. It provides space for the permanent collection exhibition and a restaurant, a auditorium for activities, concerts and film festivals, as well as an independent building called Ideal Museum for contemporary exhibitions.

In the construction projects launched by many Prada, Milan The Emanuel II corridor occupies a special position. Prada makes use of this project to make a new commitment to this city as its centenary brand's birth and development, and reiterates its core position in Milan's fashion culture. If Mario Prada was first launched in 1913, the new Prada Galleria project is a declaration on the development and change of the group's headquarters and the change of fashion culture. It shows how a classic Milan fashion company has grown into a pivotal global enterprise.

The promenade of the promenade space launched by the municipal government has been attended by many well-known international enterprises. Prada has won the bid, in addition to showing the company's ability to put forward the best plan, and because Prada has advocated a long-term plan that combines high quality proposals and innovative connotations. This plan takes cultural activities as the center of gravity to promote the landmark as the center of city life. In preparing for the bidding scheme, Prada made a careful study of space and architectural context so as to provide solutions for renovation and protection of buildings. Prada has been working closely with public institutions holding ownership and supervision of buildings since it was chosen as an engineering partner. Public officials and companies have jointly formulated the evaluation criteria for repair objectives and work plans, and all efforts and efforts have been carried out under the supervision of municipal departments under the premise of maintaining communication with municipal partners. At the same time, each phase of the project progress report is submitted to the heritage protection department of Milan. The Department will also examine the progress of the project in different periods.

The first phase of the project includes a new retail space at the bottom, which is a new space for men's wear series. The design of the space reflects the elegant and exquisite features of the original Galleria shop, but also draws many advantages from the advanced retail technology system designed and developed by Prada for its global retail network.

The later projects to be launched include a traditional restaurant on the interlayer, rehabilitation of the inner courtyard and reconstruction of the top several floors to be used as the exhibition space and office of the Prada foundation. The multi-storey exclusive space of the foundation will be equipped with state-of-the-art exhibition and display facilities, lighting, temperature control and assembly fixtures to support public art exhibitions, performances, seminars and symposia held here.

After the completion of the project, the brand new " Prada Galleria "A series of extensive retail, lifestyle and cultural experiences will be brought back to the central area of Milan, and a new public place suitable for artistic and cultural activities will be created to restore the most magnificent public spaces and architectural landmarks of Italy.