The Future Direction Of Men's Wear On The Line Is To Do Subtraction.

< p > since the traditional men's wear brand power line, < a href= "http://www.91se91.com/news/index_c.asp" > online brand < /a > rarely entered the top ten of Tmall men's wear industry sales ranking, the development of online men's wear brand entered a bottleneck period. Previously, most of the online brands were attracted by users at low prices. They failed to differentiate themselves from traditional brands, and the quality and supply chain were disadvantaged. < /p >
< p > but online menswear brands still want to focus on tight encirclement and find another way. The online men's clothing brand, ranked second in the Jingdong platform industry, has formulated different development strategies this year. < /p >
< p > < < a href= > http://www.91se91.com/news/index_f.asp > men's clothing brand < /a > the future development direction is subtraction. The brand leader of Di Fan said that only by subtraction can we concentrate our resources and distinguish the characteristics from the traditional ones. < /p >
< p > "before that, the men's wear is rich and comprehensive, and has very rich men's clothing category." The brand leader believes that traditional men's clothing sales through offline stores must have enough categories to meet the needs of users in this area, and the users in the region are limited, so we need to fully explore the needs of these users. "But online brands need not be so. The purpose of online shopping is stronger. Online brands can do more professionally. In the future, they will focus on two categories under men's clothing category." < /p >
< p > it is reported that < a href= "http://www.91se91.com/news/index_c.asp" > "Di fan < /a >" men's clothing business in the future will focus on two categories of sweaters and trousers, and in spring and summer, thin knitted sweaters will be introduced, but only for transition. The brand leader has introduced the reasons for choosing these two categories: many businessmen have been wearing shirts, and the sales cycle of down coats and winter jackets is too short. On the contrary, sweaters and trousers are sold for a long time and gross profit margins are higher. The company is located in Tongxiang, Jiaxing, where there are many sweater manufacturers. < /p >
After the confirmation of category P, the target audience was further identified: the male population aged 28 to 32. For the needs of user groups, the style of the men's dress is not too formal, but it will not be too casual, and strive to distinguish from traditional brands. Sweaters and trousers will be greatly enriched under the two categories, providing consumers with enough choices as far as possible. < /p >
< p > "in the future, the brand image of Di fan will be clearer. Consumers will think of buying a sweater and trousers when they think of it." < /p >
< p > its brand leader hopes that the dress can make consumers feel decent and partial, but feel more relaxed. < /p >
< p > it is understood that the flagship store of Tmall will first test the water and take the lead in focusing on category. At present, most of the clothes that are mainly pushed in the shop are sweaters and trousers. In the future, the category focus plan will be implemented step by step in all sales platforms. < /p >
If P chooses a specific brand to operate, the resources and funds will be more concentrated. It is reported that the company will continue to do subtraction. In the future, the main production materials will be concentrated on one or two long-term cooperative suppliers. < /p >