Advantages And Disadvantages Of Wool Cold Proof Clothing In Winter Clothing Market Competition

More and more consumers are unable to accept cotton clothes with monotonous style and little change. Down Jackets In the face of more detailed requirements of consumers, cotton and down garment industries are trying to innovate in R & D. However, in addition to the existing two categories of winter clothing products, there are still more varieties to enrich the winter clothing market, and consumers need more choices. In recent years, cashmere and wool products have entered the consumer's perspective with its super warmth and natural texture. A strong force has gradually formed in the market of various kinds of cold and warm functional products.

　 　 Wool cold proof clothing industry More and more attention has been paid to it.

Compared with other colorful seasons, the winter clothing industry has always given people a stereotyped impression of monotonous, heavy and lack of beauty. People's demand for winter clothing seems to have been dominated by cold proof function, and fashion, beauty and fashion styles have always been ignored by winter clothing industry. However, in recent years, consumers have put forward more and more detailed requirements for cold proof functional clothing. People should dress warmly and dress well.

　　 Wool cold proof clothes become Winter clothes Upstart period

Some experts predict that the wool cold proof clothing is very likely to become the third generation mainstream product after the first generation of cotton clothes and the second generation down jacket. What are the advantages and disadvantages of wool winter clothes in the competition of winter clothing market? What are the prospects for future development?

It has been observed that China's winter clothing market has several major characteristics: first, consumers have high requirements for the cold protection and thermal insulation function of the winter clothing; two, on this basis, consumers have begun to put forward higher requirements for the fashion of winter clothes, and people are eager to "warm and beautiful" new winter clothes. Three, because winter clothing prices are generally high, consumers are more cautious in choosing winter clothes, and prices are still an important yardstick in market competition.

And wool winter clothes will focus on the needs of winter clothing market.

　　 A balanced cold prevention function.

In terms of functionality, wool materials have a congenital advantage. The wool cold proof clothing is a cold proof clothing made of natural wool and cashmere material as the inner core. It is more soft, light weight, smaller size, better thermal insulation, stronger resilience and higher air permeability than that of down garments and cotton clothes. This has laid a solid foundation for the functional protection of the third generation of cold proof products.

　　 More excellent fashion plasticity.

In terms of fashion, woolen winter clothes, like cotton clothes and down garments, have the problem of weak design innovation and single style. However, it is gratifying to note that the products of wool cold proof clothing are more suitable for innovation in design and research compared with the other two kinds, and the leading brands of domestic wool cold proof clothing are becoming more aware that fashion will become the focus of competition in the winter clothing market. In the past, consumers and even enterprises themselves generally believed that the wool cold proof clothing was only a warm product, so long as it was warm enough, whether it was beautiful or not was not important.

However, with the improvement of brand awareness, brand designers have invested more and more energy and cost in designing and developing. Take the leader of wool cold proof clothing as the example of the sheep boss. The company has made joint efforts with the colleges and universities through the cooperation with the colleges and universities, constantly improving the fashion of the wool cold proof clothing. The love of wool and cashmere products from the old and the elderly has gradually evolved into a necessary winter single in the wardrobe of young people. Of course, this self-confidence is derived from the natural properties of wool.

Because of the high fluffiness of down material, the down cut clothing is limited, and the style is basically finalized. If you want to get rid of the oversized texture of the down jacket, you must reduce the eiderdown content. Wool and cashmere are lighter and denser than feather down. At the same time, wool has the characteristics of high elasticity and high flexibility, which can better fit the curve of consumers.

The reverse of price disadvantage. From the price point of view, the price of wool cold proof clothing is slightly higher than that of down jacket and cotton clothing, which is a disadvantage of the wool cold proof clothing competition. However, this trend is gradually improving. Chinese consumers are increasingly demanding on the beauty of clothing, the natural characteristics of materials and the functional requirements of warmth, which is accompanied by the improvement of people's consumption level and the change of consumption concept. With its natural warmth and diversified styles, wool cold proof clothing is gradually upgrading its market share and brand influence in the winter clothing market.

　　 Yulin leads the local wool anti cold clothing industry

At present, China's wool cold clothing production enterprises are mainly distributed in Shaanxi, Inner Mongolia, northeast and other places, and the sales of Shaanxi Yulin wool cold proof clothing become the main component of the whole country. Yulin itself has developed animal husbandry resources, and the wool weaving industry is also a leading industry in the urban animal husbandry.

With the development of wool weaving industry in recent years, the famous wool clothing brands, such as sheep eldest brother, seven sheep and Monsel, have emerged in Yulin. The tremendous influence of these leading enterprises and the local natural raw material advantages have contributed to the formation and growth of Yulin's wool cold proof clothing industrial cluster. A few days ago, Yulin was awarded the "China wool anti cold clothing famous city" by the China Textile Industry Federation. The wool cold proof clothing industry is more valued by the local government, and the cluster strength is bound to be more powerful. It has great significance and limitless possibility to promote the wool cold proof clothing to become the mainstream cold resistant product of the third generation.