Nike: Competition First! No Culture?

Recently, every time QQ pops up the Tencent news window, it finds four words: competition first.

The big tick beside that is obvious.

If it is the first time to see such a picture, the reader will question whether Nike has made a mistake in the slogan, and then will go into it curiously, because it violates the spirit of "friendship first, competition second" in the Olympic Games; after entering it, it finds that it only uploads the web page that encourages the language, finds that it is deceived and condemns Nike; once after that, some people will begin to admire Nike's unique propaganda mode; however, a small number of people will continue to condemn Nike, which is a betrayal of the language and seems to disappear soon.

Nike seems to need courage to play such a slogan, and I admire Nike for its courage without culture.

Some netizens commented: "as we all know, this year's main sponsor of the Beijing Olympics is pferred from Lining to Adidas, without Nike's share. How can Nike easily give up competition with Adidas in the face of this sporting boom?

Finally, in order to achieve the direct and rapid attraction of the public's eyeballs and think of this extraordinary means, directly playing the four words of "competition first" in advertising, and saying nothing else, the selling point completely subverts the concept of "friendship first, competition second" which China has always said.

We do not object to the competition between Nike and Adidas, but do you want to subvert the Chinese people's friendship to the Olympics? Is this the right way to do so?

In the Mao Zedong era, sports talked about "friendship first, competition second", "developing sports and enhancing people's physique".

Looking back at the "friendship first" in the Mao Zedong era and the national fitness program, we feel that in the hard times, the spiritual civilization created by the Chinese people has long left behind the "western mainstream civilization" that some people worship today.

It is indisputable that the Chinese created the Confucian idea of "friendship first" and used it to manipulate and influence the diplomatic spirit of the world.

"The ball drives the big ball" is also derived from the ideological origin of friendship first.

Competition is the most important thing, but friendship must go ahead of the game.

Any competition that affects friendship is unnecessary competition.

Confucianism regards friendship as one of "five Lun". It can be seen that Chinese traditional culture attaches importance to friendship.

And the competition of Chinese culture is indisputable. Confucius explained the way of gentleman's presence in the archery competition at that time.

Shooting is one of six skills, such as ritual, music, shooting, imperial, book and number. This shooting represents military training.

He said that when the archery competition started, the opposition saluted, which means I was sorry - comity.

Then start the game.

After the game, whoever wins or loses will drink a glass of wine to each other. The winner will say, "give in!"

The man who lost said, "teach!"

Courtesy, even in contention, always maintain humanistic politeness.

Friendship always goes ahead of the game, and competition always serves friendship.

So let's look back at Nike's "competition first" slogan. Is there any example of subverting it?

Yes.

In the women's fencing singles match of 2004 Athens Olympic Games, there was a rope on the back of the player who was not tied up. Because of the work clothes on her body and the sword on her hand, she had no law system at all, and the other players came up to help her. In the following match, 2 women players threw themselves into the competition.

I admire Nike for its lack of cultural details and the courage to publicize mistakes in the past few days.

If I take part in the competition, I will choose Nike sports shoes.

Because people see the sign of the hook, they know that you do not want friendship, they are desperate.