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Huang Ziwei, A Fashionable Designer With Distinct Personality

2013/10/5 15:00:00 16

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Huang Ziwei Red Bean Group Men'S Wear Design

< < a href= > http://www.91se91.com/pioneer/ > > Huang Zi Wei < /a >.

Just like foreign media's evaluation of Huang Zi Wei, "life preference for black".

For such a distinctive designer, what we see is a kind of adherence to individuality.

And this is exactly what Huang Zi Wei wants to create through his own design, giving ZUO more personality DNA.

the sharpness of personality opens the opportunity of business /p >

personality is the temperament that every designer must possess. No sharp works can impress anyone.

coincides with the 2014 ZUO spring and summer new product appraisal meeting. Huang Ziwei's work conveys to us intuitively the two bright spots of black and simplicity.

In the color world of Huang Zi Wei, the most favorite thing is black.

Black is the representative color of Huang Ziwei.

All the costumes are only black ornaments, but at different levels and combinations of fabrics, people are jumping out of the dark, dull atmosphere, with a clean, simple and vivid personality.

The same is true of his works.

To him, though black is only a single color, it can be varied.

besides, he likes to combine different effects in the design with different materials, and every series of his designs is extended from a theme, which can be a story or a thing.

this year, the new product of spring and summer, with the theme of "Grunge music storm in Seattle" as its main product, is inspired by the nirvana band.

The success of the "Nirvana band" has shocked the music industry, but at the same time, the unexpected achievements have made them feel overwhelmed.

The architect of this music myth is a comprehensive carrier of the young generation's resentment, weariness and extreme anxiety. It has many precursors of collapse.

In the end, Kurt Cobain, the lead singer, took the shot and killed himself because of his stomach pain, medication and the pressure of success. He played the most solemn and stirring song in Cobain's history.

in order to cope with this style, Huang Ziwei released a series of summer wear with the theme of "Lost Sea".

The Lost Ocean is mainly concise. Each garment highlights only one fashion element, or printing, tie dyeing, or gradual change, or the most natural a href= "http://www.91se91.com/news/index_c.asp" > flax material < /a >.

Every designer is worried about not having no element, but rather too many elements and too many miscellaneous elements. Only in constant subtraction can we highlight certain elements, thus forming a certain personality and firmly cling to a certain group of people.

wandering between business and personality /p >

Instead of P, a design without commercial value and individuality is difficult to stand on.

For this, designer Huang Ziwei knows his way well.

As for being fond of black, Huang Ziwei said, "yes, all my clothes are black.

I like black, but it doesn't mean that my work will only be black. My design needs to be integrated with business. "

The color of his works is also a collision between business and personality.

The combination of individuality and commerce is Huang Ziwei's attitude towards fashion.

for Huang Ziwei, joining the a href= "http://www.91se91.com/news/index_c.asp" > Red Bean < /a > group's ZUO men's clothing is a practice in its business and personality.

Huang Ziwei himself has the same name brand "Harrison Wong", specializing in the show, full of personality.

But with Huang Zi Wei's words, it is still challenging to sell it, and sales need the approval of consumers.

In a sense, to achieve scale sales, we need to cater for the business atmosphere.

Just like fashion attitude, fashion needs people to share, and it can give people a sense of happiness.

As a designer, the biggest wish is that more and more people will wear their own designs and have a good mood.

ZUO means zealous (enthusiastic), unique (unique), optimistic (optimistic).

At present, ZUO fashion men's clothing is positioned as a 22-32 year old crowd. The target consumers are simple quality people. The value points emphasize simplicity, leisure and self-cultivation.

Therefore, Huang Ziwei believes that under the trend of younger consumers, DNA is required to give more personality to ZUO.

In the new releases, Huang Ziwei also insisted on adding elements such as camouflage.

Although many people have told him that this element is relatively unacceptable, Huang tried to innovate in the end, and Huang finally harmonized the camouflage elements and insisted on his own personality.

It is also an important reason for Huang Ziwei to start his own business in mainland China when he walks between business and personality in order to better adhere to his personality.

In terms of originality, Huang Ziwei always felt that the mainland was a bit better.

Some independent designers on the mainland can often do original things. They can put aside the commercial elements first, but because the market is relatively large, they can still produce commercial value.

Compared with Hongkong and other fashionable cities, if you are doing something independent, special and original, it is difficult to survive. You must consider the high cost.

for designers, it is a constant game between business and personality.

For Huang Ziwei, who has just joined red beans, in the environment of resource sharing and relaxed atmosphere, we need to explore not only the elements of international popularity, but also the selection of suitable elements, and make personalized design combined with business to give ZUO more personality DNA, so that ZUO can be as unique as its name.

designer little file: Huang Zi Wei, graduated from the London Fashion Institute, won the overall champion of the Hongkong youth designer contest in 1996. In the same year, he won a special award in the Grand Prix fashion design competition in Japan.

In 2002, the brand name "Harrison Wong" was created.

He also held his first personal fashion show in D sseldorf, Germany.

From 2003 to 2006, he published "Harrison Wong" men's clothing series in New York, Milan and Amsterdam fashion week, which was widely praised by the media.

Subsequently, in New York, Paris, Milan and Hongkong, individual exhibitions were held on many occasions, and they were also regarded as one of the most powerful new forces in the Hongkong fashion world.

He is also the first designer to show up in Shanghai Expo Garden after the Expo.

In April 2013, it formally joined the fashion of ZUO in the red bean group.