"Fast Fashion" Against The Market Opening Shop Self Shopping Situation Is Very Popular.

When p is still in the doldrums, the "fast fashion" brand is in the opposite direction. Not only does it keep opening new stores, its stores are bigger and bigger, but self-service shopping is popular among consumers.

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< p > American fast fashion brand > a href= "http://www.91se91.com/news/index_c.asp" > Forever 21 < /a > opened third stores in mainland China in Shenzhen coastal city shopping center.

According to the introduction, the new store has an area of more than 2016 square meters, bringing more clothing and jewelry series, including the Love21 of the contemporary female line, the new fast fashion brand 21MEN adapted to all ages, the Love & Beauty of the beauty makeup line, and the underwear and footwear production line of Forever 21.

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< p > > Japan a href= "http://www.91se91.com/news/index_c.asp" > fast fashion brand < /a > UNIQLO, on the six storey building of the former two hundred Yongxin department store in Huaihailu Road, opened eleventh global flagship stores after Hongkong, Tokyo Ginza and New York, with a shop area of over 8000 square meters, a unique display model for each floor, and many LCD screens installed in the shop, which can pmit new products at any time. Among them, 5 floors of the shop have the largest UT STORE in the world, showing the popular culture and unique charm of UT.

This time with UNIQLO stationed in the flagship store in Shanghai, as well as fast Marketing Group's GU, PLST and other four brands.

These brands are entering China for the first time and will enjoy special areas in flagship stores.

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< p > reporter understands, < a href= "http://www.91se91.com/news/index_c.asp" > UNIQLO "/a" also plans to open 80 to 100 stores every year, and all stores will adopt self operated mode.

According to the size of the 212 stores in mainland China, UNIQLO is more than ZARA, H&M and other brands. It has become the largest number of foreign-funded clothing enterprises in China.

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"P," Pan Ning, senior executive vice president of global marketing group of UNIQLO parent company, told the media: "the number of Chinese middle class continues to expand. UNIQLO has more than 850 stores in Japan and has not yet reached saturation point.

China's land area is 20 times that of Japan, so it is impossible for China to reach the so-called critical point in the short term.

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Take the latest flagship store of P as an example, the store adopts a brand-new fashion display and display mode, and makes the most popular products according to the latest fashion trend, and provides a variety of clothing matching solutions for customers directly and intuitively.

The relaxed and comfortable shopping atmosphere with colorful and colorful use enables consumers of different ages and identities to pick and choose high quality products suitable for their own style.

In order to make consumers more free to choose products, UNIQLO has designed a large and lightweight fashion netting shopping bag, and consumers can choose clothes as they please.

According to the analysis of the retail industry, most of the modern people like a free life. The business model of UNIQLO has created a relaxed and happy shopping environment, which does not allow consumers to feel unvalued, nor do they have to worry too much about the enthusiasm of consumers.

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Besides, P is also one of the characteristics of UNIQLO, which is closely related to its SPA business model.

UNIQLO set up the SPA business operation mode, abandoning the intermediate links such as agents and distributors. The store also adopts the self selecting way of warehousing supermarket type, and thoroughly implements low cost operation.

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