China Has Great Potential In Clothing, And Overseas Suppliers Rush To The Domestic Market For Nuggets.

With Chinese clothing Online shopping The annual transaction volume exceeded 300 billion yuan, and China has become the first choice for overseas electric business to expand its business. Especially in the past two years, overseas electricity suppliers have begun to plan the layout of the Chinese market.

From the following data sets, we can see the layout of overseas electricity suppliers:

In December 2012, Net-a-Porter, a luxury website in the United Kingdom, bought a network of Chinese acquainted users, opened the Chinese branch of the outlets, and launched the "Chinese lady" in the Asia Pacific region in March this year.

In June 2013, the US flash purchase website Fab received a $150 million investment to try to lay the groundwork for entering the Chinese market through the user base and traffic power.

In July 2013, Britain was the largest. Fashion business ASOS also came to the news that the joint business platform supplier hybris will cut into the Chinese market and establish China's logistics, focusing on the development of the two or three tier cities. In October of this year, ASOS will officially launch the Chinese language station.

Analysts said that the strategic deployment of direct cooperation with international brands is the top priority of the domestic e-commerce platform.

YOHO, a Chinese version of ASOS, is available. By the end of July this year, more than 50 international brands have been jointly held in YO to launch the YO 'new product pre-sale conference. The direct connection between domestic consumers and international brands will be realized in the C2B mode: consumers can purchase new brand goods from the international brand through the mobile terminal at the scene, and pay for the limited products within the specified time. Each brand will plan the next season's production through YOHO, the pre-sale data on line.

This is very similar to the "no stock" concept of flash website Fab, which improves the accuracy of market prediction through C2B's "end" to "end" links, and avoids the backlog risk.

The difference is that Fab does not provide. Warehousing logistics Services, sellers need to express themselves, and YOHO! Goods will provide international brands with modern logistics system convenient service, to ensure that users can get a complete shopping process experience.

For international brands, from the perspective of reducing the cost of brand promotion and warehousing logistics, it is more advantageous to cooperate with Chinese local suppliers. In the selection of warehousing and logistics, the differences between different channels may not be large. The key lies in the strength of channel brand promotion.

The YOHO, which started with the Trend Magazine "YOHO!", is loaded with media genes, and has accumulated a strong media voice in 8 years. It is reported that ASOS has had many contacts with YOHO! In 2012 to communicate with the capital and tried to borrow the influence of YOHO! The media influence to enter the Chinese market, but the two sides did not talk about it. In October, the ASOS Chinese station will be launched, and the two will officially become competitors.

YOHO! The director of the commodity market, Ren Jian, said that there are three main obstacles for foreign fashion business to enter China: one is that the brand awareness is not high, the two is the low efficiency of warehousing and logistics, and the three is that it does not understand the Chinese consumers' shopping habits. In the case of acclimatization, the overseas fashion business in China still has few achievements. Taking into account all the negative factors, it is very difficult to avoid the embarrassment of lightning entry and lightning exit such as ZOZOTOWN. Most of them are still in the layout and debugging stage.

He also said that the "media + e-commerce" business structure enables YOHO! To have more direct and effective cooperation in international brand supply chain management and control, and is not subject to foreign business platform, so as to seize the market ahead of time. It is reported that YOHO! Next year plans to launch a larger C2B sale online next year. If the market responds well, it will be expected to do four times a year, and every quarter will use the pre purchase mode to subvert the traditional shopping process.