The Boss Shared The Experience Of Opening A Clothing Store.

　　 Experience of opening a clothing store:

1. clothes must be sold with good quality. Even if they are cheap and of poor quality, never sell them to guests. If the guests are taken back, they will have quality problems and ensure that they will not come again.

2. the price of the clothing store must be unified, that is to say, we must put an end to bargaining. Conditional clothing store has the best membership system, issuing membership cards, PVC card is cheap, search in Taobao. Remember, clothing stores must not bargain.

3. clothing store Price tag Must be formal, do not use that 20 yuan price machine, very low-grade, conditional can buy more than 1000 yuan that kind of barcode price machine, even if we do not use bar code, we are through such a price card to show the formal commodity. If you look at a few regular clothing stores, which price tags do not have bar code? No conditions can be used as the same printer as I used to print. There are software on the Internet, which can print barcode with ordinary printers. It is very convenient to search.

Four Garment bag I think it's very important to choose, because the clothing bag represents the image of a clothing store. Looking for it in Taobao, there are many kinds of customized clothing bags, and the price is also very cheap.

5. finally, clothing display must give people the feeling of harmony and comfort. The display of clothing store is a work that you need to spend time studying. Therefore, it is necessary for us to take a look at the display of shopping malls.

There are several years in the garment industry. From the daily turnover of hundreds of businesses to the current turnover of 5000, it has taken a lot of detours, but has accumulated a lot of experience. My first clothing store was opened in a newly opened shopping mall, near offices and residential areas, mainly for the business of these two parts. Because the first time to open a clothing store, clothing is also not good at buying, then chose to enter the eastern gate of Shenzhen white horse goods, choose Dongmen purchase for two reasons, the goods are very cheap, 20 wholesale clothing comparison ratio is, take back to sell 80 yuan, it turned 4 times sold. Because of the new market and limited flow of people, clothes were sold at a low price, but they could only give rent. After 5 months, sales were basically the same as before. At that time, we were stationed in a clothing store selling Korean fashion. The area was estimated to be 100 square meters, and the decoration was very high. Their clothes were generally priced at more than 800 yuan. The people next door and I were saying that the opening was less than a year ago, and the popularity needs to be raised. They sold more than 800 of a dress. Who would buy it? But I heard they sold more than 10 thousand on the day they opened. Let's be dumbfounded by our store owners. I noticed for some time that the guests who went to their houses never entered our shop. After repeated consideration, if they could sell 10 thousand, I could do ten of them. So, five months after I opened the shop, I decided to redecorate the clothing store. The decoration cost me 20 thousand yuan. During the decoration period, I looked around the goods, went to the southeast of the East, Shekou, Guangzhou's thirteen lines, and Guangzhou white horse. Finally, I chose the white horse in Guangzhou.

I would like to talk about the reasons, although the southeast sample in Shenzhen, but they wholesale prices are more than 500, although the clothes are very beautiful, but with my current condition is not able to enter such high-end or sell, the wholesale price of Shekou is 100-300, but basically is imitation big brand goods, if the industry and commerce is troublesome, and finally from the cost performance measurement, I chose the Guangzhou white horse stock. Guangzhou white horse and Shenzhen white horse are really two grades. The MM sold by the white horse in Guangzhou is basically selling through the plate, standing at the door of the shop one by one, and pulling you to their store when you pass by. This is my first experience. After comparing the quality and the cost performance, I finally got more than 10 thousand of the goods in one house and more than 7000 from another. A week later, the decoration of the shop was completed, and the storefront quality after design and decoration was really several times higher than before. Such decoration, such goods, tomorrow will be over 1000. But since then, turnover has not been ideal, when genius sold more than 400. And there were many customers who bargain. After a month, the turnover was improved, but business was not as good as I expected. Some of the most hated customers turn over clothes after they enter the store, and sell them directly on the above price. At that time, I really want to say that half of the price is my entry price. If you have such clothes, I will take the goods with you directly. And this kind of bargain is basically everyday. But I found that people who buy clothes in the Korean clothing store rarely bargain, and basically they can do business by choosing clothes.

What was the reason? At that time, I was thinking about this problem every day for several days. After comparison, I found that the difference between their shop and our shop is that they give customers the image of being a monopoly clothing store, and I clothing Although the decoration of the shop is a grade, but from clothing store clothing display, clothing bag selection, price tag price, obviously give people a "small shop" can bargain. Therefore, I decided to work hard in three aspects of clothing display, clothing bag selection and price tag. There is only one stupid way to display clothes, that is to say, it takes a lot of time to see the display and display of clothing stores in large shopping malls.

The clothing bag is an important factor in the store image. So in order to save costs, I made a batch of clothes bags at a very low price at Taobao, and printed the name of the shop. The last one is the price card. I used to fight by a common fight machine, but I paid attention to the good shops. Their price tags were printed out, very formal and high-end. So I went to the market to buy a price machine like this. I asked for a surprise. A price machine like this required more than 1000. Finally, I gave up buying it. Later, I bought a software at Taobao, only 200 yuan, and printed this effect. After the reorganization, there are few customers in the shop. After joining the membership system, many customers think we are a monopoly clothing store.