The Mystery Behind Luxury Purchase Tickets

A display of goods displayed by Taobao stores selling fake tickets.

　　 Overseas shopping tickets Consumers were once considered the best credentials to avoid counterfeit goods, but reporters found that the fake fake tickets on the Internet were counterfeited overseas, ranging from 10 yuan to 40 yuan, which could easily copy the special bills of China, Hongkong, Singapore and France. On some trading platforms, the phenomenon of group buying of fake small ticket business appeared. More insiders say frankly that high international freight makes it impossible to buy too much space for the purchase of goods, less than 50 percent off of the purchasing cosmetics are basically fake, less than 30 percent off of the purchasing luxury package is not credible...... The confusion of the industry environment makes overseas purchases more serious in people's minds.

　　 Fake small ticket sells for 10 yuan, easy to play "purchasing small ticket".

Recently, a person engaged in purchasing business revealed to reporters that the purchasing channels were chaotic. Now a small overseas shopping ticket can no longer prove the true identity of luxury goods. Many online purchasing agents can easily "make".

Miss sun, who has been buying for many years, has also revealed to reporters the inside story of high imitation small ticket. "There are all kinds of small ticket templates on the Internet. As long as they are equipped with a hot ticket printer, business is done. Even if compared with genuine bills, neither the words nor the paper can see any difference. You can print English, French, and many other languages, and you can choose Hongkong, China and the United States to buy places. She said.

As for the flaw of fake small ticket, she said that only the bar code will be swept away to the genuine counter, and the truth will be revealed. However, the counter generally does not provide this kind of discrimination service, so the seller often confidently supports the customer to inspect the goods without any scruples.

Reporters immediately searched on Taobao's website, and the sensitive keywords such as "purchasing small ticket" and "customized small ticket" have been shielded by the website. But the importation of "luxury packaging" and "luxury accessories" shows that nearly 40 pages of products list have almost all the supporting businesses.

In addition to selling gift bags, ribbons, boxes, tag and membership cards, one of the online shops that specializes in brand packaging also operates "shopping tickets", with a total of 10 yuan for all luxury brands. Reporters noted that some of the transactions in the transaction volume of nearly 30.

The special remarks on its page are: "the invoice is the invoice of the Hongkong special counter. The contents include name, date, type and price. If there is no note or no customer service instructions, all these columns will be left blank."

After communicating with shopkeepers, it means "we are very professional", and can customize national brands, brand name tickets and invoices with anti-counterfeiting watermark according to customers. The purchase address can be selected on demand. As long as the small ticket ordered to customer service instructions needs "Hongkong counters", "Singapore counters" or "French counters", it can be tailored. In addition, buyers are required to provide information such as name, time, amount, quantity and serial number of the purchaser, and printed on the small ticket.

Those sold at 10 yuan are ordinary small bills, and those fake fake tickets with high imitation will cost 40 yuan.

In addition, these stores also sell "ID card" cards of luxury goods, such as PRADA, CHANEL, which are called "fashion 999". GUCCI ARMANI's ID card is only sold at 3 yuan.

And the crown shop named "Tao Shang 618" sells paper manuals of COACH, CHANEL, GUCCI and other brands at a price of 7 yuan, and sells the tag of these brands at a price of 3 yuan. There are up to 187 transactions recorded on their web pages, of which one buyer orders up to 100 orders.

The reporter learned from several shopkeepers who specializes in purchasing small bills that "LV and Hermes sell the most tickets" at present. {page_break}

Knowing and buying false mistakes, consumption concepts become the market chaos

In the three direct global stores, such as Hermes, LV and Chanel, goods are generally not discounted. Not only that, for example, some bags of Hermes need to be queued up for a year before they can be bought. "The purchase price of genuine products reaches 30 percent off or 20 percent off, which is already the limit. It will not be lower, especially for LV and so on. Their price in the international and domestic markets is only 26 points, and 15% off is very great." Yu Hai, general manager of a luxury collection store in Beijing, revealed.

In addition, excluding the spread, because the trust is limited, the real estate premise, the purchasing agent himself must also have risks. Yu Hai said, the real purchase will at least require buyers to deliver half of the deposit, according to the general rule of international transactions, delivery takes about ten days to pick up the goods. Take the cortex LV package as an example, the price is 20 thousand yuan, imagine how the buyer would give the 10 thousand yuan to the buyer.

　 Actually, the international front line. Luxury brand In fact, there will be no international price gap.

"Even if the brand electricity supplier often has a public relations crisis, the credibility of private purchasing is even lower." Yu Hai said, "what is most needed for luxury shopping is honesty, business integrity is not enough, buyers trust is not enough, real estate purchasing space is absolutely limited, and now the luxury market has been showing a variety of modes of operation, simply discount is no longer a selling point."

The Beijing business daily telephoned the Shanghai Junsi group, which is the agent of more than 20 world-renowned luxury brands. A person in charge of anonymity said that the so-called purchasing and online luxury business, because the price is extremely cheap, in fact, many consumers are known to buy fake, or hope to choose the best in the holiday. Compared with the market which is hard to distinguish, the immature concept of consumption of consumers is also a promoter of market chaos.

Yu Hai said that many purchasing operations are not legal at present. In the strict sense, "buying on behalf of customers" is the brand and style specified by customers according to their needs, and then the seller purchases overseas according to the customers' booking information. However, at present, the so-called overseas purchasing, the seller generally through various relations overseas first purchase of best seller, then delivery or mail to return home, and the product information to online sales.

"This operation is essentially different from purchasing," the separation of goods and procedures coming back from "purchasing" can prove all the procedures for genuine products, including credit card list, store checklist, invoice and so on, plus packaging, which can be purchased online, and the high imitation series can be settled at 40 yuan. Yu Hai said.

　 The international price difference is limited to less than 50 percent off. Cosmetics are basically fake.

The Beijing Commercial Daily reporter learned from Ms. KALLY, who has been living in the United States, that she first bought a product for her friends to buy goods in China. Later, she began to buy on behalf of herself. She said: "under the premise of goods fidelity, high international freight makes it impossible to buy too much space for the purchase at a low price."

"I returned to the United States last month for two weeks, and basically had nothing to do with my luggage and brought up two boxes of cosmetics. This will maximize cost savings and ensure price advantage. Many of these items are specially purchased in tax-free state, and the cost has been saved. The shop is still very small, backed by something. But if you think about other sellers, you can't do it in bulk everyday, "KALLY said.

It is reported that if the post delivery is sent by post, even the cheapest courier company, the first pound will be 9 dollars, and the pound will continue to be 4 dollars. This is much cheaper than the regular post office. KALLY, for example, says that a 250 milliliter of cucumber skin is about 1 pounds, and it costs more than a hundred yuan to send a few bottles, with little profit.

KALLY according to his many years of purchasing experience concluded, generally speaking, cosmetics purchasing, online selling price if the domestic counter price of 7-8 fold, then it is generally true goods; and if the price is 5-7 of the positive price, it may be genuine goods, fake goods mixed with the sale. Those below 50% discount are basically fake goods. Those below 30% discount cannot be genuine goods.

Lawyer Tian Feng told the Beijing Commercial Daily reporter that e-commerce disputes in recent years are on the rise, mainly because evidence collection is rather difficult. The low entry threshold of Internet transactions, the lack of strict examination and approval procedures, and more on the basis of the two sides' self-reliance, there are too many uncontrollable factors and lack of guarantee for consumers. At the same time, "because most online shopping belong to remote consumption, it is more difficult to protect rights elsewhere." {page_break}

　 Identification no door industry expects industrial and commercial supervision departments to intervene

According to industry sources, purchasing agents themselves are the main customers of fake invoices. At present, online purchasing can be broadly divided into two categories, one is private purchasing, the other is official purchasing. The former usually set up online stores on e-commerce platform, providing customers with purchasing services, while the latter mostly professional shopping websites.

Insiders disclosed to reporters that the source of luxury goods is mainly two types of legal authorization and agents of overseas brands, which are relatively strict in price requirements. The luxury goods sold by luxury websites almost all come from offline channels. Because of unauthorized, online dealers have to ensure low price advantage, it is difficult to determine whether the items they sell are authentic. There are three sources of luxury business: overseas buyers, overseas outlets, and luxury goods factories. Apart from the electricity supplier, there are also a handful of businesses selling foreign famous products through channels like micro-blog and WeChat.

The reporter learned from the purchasing seller of a WeChat platform that "some of the luxury bags can be bought at about 70 percent off of the price." in fact, the bag is not a genuine product, but a "raw leather bag" from the processing factory, that is, the workers use the raw materials to make the genuine leather bags and make the bags according to the same process, but the hardware accessories are "Shanzhai".

The consumption scale of luxury online shopping in China has been expanding since 2009. According to AI consulting data, in the first half of 2012, the scale of China's luxury online shopping market was as high as 13 billion 500 million yuan, and it is estimated that in 2015, the scale of online shopping of luxury goods in China will reach 37 billion 240 million yuan.

Behind the consumer's attention, there are frequent complaints about the details of the goods, the quality of the counters, the quality of the products, and the mistakes in the line. However, the products that have been questioned are equipped with a complete set of original packaging and overseas shopping tickets.

Although most luxury websites are under the banner of "fake ten pay", "100% genuine goods", "support for special inspection" and "insurance companies promise genuine guarantee", it is easy to find that most of these promises need official authentication. Unfortunately, luxury goods are not identified in the Chinese market. Once consumers buy fake products, they can only be dumb and eat Coptis chinensis.

Estee Lauder, a high-end cosmetics company who has long been trapped in the "small sample" crazy sale, said its head of Asia Pacific headquarters said, "what we can do is to appeal to everyone not to buy unauthorized platforms, but the effect is obviously limited. In fact, I hope that the regulatory authorities such as industry and Commerce and quality supervision will intervene.

　 How to identify "fake small ticket"

Small ticket number can be verified.

In addition to store names, addresses, telephone numbers and numbers, the most notable one is the small ticket number, which is used for customer complaints, supervision and customer satisfaction survey. This is required for the date, time and shop number. The number of forged tickets can be entered on the official website test. The numbers can be made, but transactions in the shopping mall computer system can not be made.

　 Trading numbers have mystery.

Transaction numbers are not random but sequential. Transaction numbers must reflect the volume of transactions. Consumers can determine the authenticity of transactions according to their geographical location. For example, some Taobao shop tickets show that the supermarket is located in the downtown area, with a daily traffic volume of over 10000, but the number of transaction documents at more than 10 o'clock in the evening is only two digits. On the contrary, some supermarkets are remote, and the number of transactions in the morning has reached four digits. This is very doubtful.

　　 Cash register information logic

A lot of overseas shopping tickets will receive detailed information about the cashier. For example, it is very suspicious that a small number of tickets on a shopping list for several consecutive days and different dates is the same manager, the same cashier or the same cashier. This identification method is applicable to consumers who buy many times or buy a lot of things at once. Because many foreign countries have defined the nature of the work of collecting money, standing for a long time can not last for more than 8 hours.

　　 Promotion advertising details

Like supermarkets in China, foreign supermarkets will print recent promotional messages on the bottom and back. Such as "sports for schools offer." It is only when the new semester starts, it will not appear in the middle of the semester and the end of the semester. Supermarkets will not do such useless work. If the transaction time does not match, there must be a problem. Consumers can judge the authenticity of the invoice by advertising details.

　 Overseas direct mail is more insurance.

Try to choose overseas direct mail to avoid buying fake goods. Before purchasing, we should have a thorough understanding of the price and quality of the products, and be familiar with the format of the small bills and invoices of the brands to be purchased abroad. Choose a highly well-known network e-commerce platform for transactions, try to avoid using bank remittance. Finally, pay attention to whether the serial number of the invoice is consistent with the serial number on the package.