The Online Shopping Ability Of Yantai Citizens Should Not Be Underestimated Everyone Loves To Buy Clothes

When it comes to online shopping, citizens are no strangers. As a strong economic city, Yantai citizens' online shopping ability cannot be underestimated. In 2012, Yantai's online shoppers spent 10049 yuan per capita, ranking first in the province. In order to better understand the relevant situation of online shopping of Yantai citizens, recently, the Yantai Survey Team of the National Bureau of Statistics conducted a special sampling survey, and found that women in Yantai prefer online shopping more than men, and the most purchased items are clothing , accounting for 89.5%.

Recently, the Yantai Survey Team of the National Bureau of Statistics specially designed questionnaires to conduct surveys, and finally obtained 86 valid questionnaires.

The survey shows that the purchase proportion of clothing is the highest, reaching 89.5%. The second is virtual products such as phone bills and point cards, which account for 64% of the total, shoes The purchase proportion of hats, suitcases and bags is as high as 60%. The respondents also purchased more than 40% of daily necessities (48.8%), ticket booking (46.5%), books, audio and video (45.3%) and digital products (40.7%).

It is worth mentioning that in Yantai, the proportion of women participating in online shopping is higher than that of men. In all age groups above 30 years old, the number of men interviewed who have no online shopping experience is much higher than that of women. The proportion of online shopping of women under 30 years old is slightly higher than that of men, and the difference is not very significant.

Women are more active in online shopping. 79.6% of women purchase online 1-2 times a month and more than 3 times a month, compared with 53.1% of men.

The average monthly online shopping expenditure of women is also higher than that of men in the proportion of monthly income. 55.6% of women spend more than 10%, and 27.8% spend more than 20%. In contrast, only 18.8% of male respondents spent more than 10%, and only 9.4% spent more than 20%.

In the survey, Yantai citizens who are keen on online shopping also reflected many problems existing in the online shopping industry. 82.6% of the respondents believe that the biggest problem in the operation of online stores is that they use fake and counterfeit goods to pass off authentic goods, which is related to the weak supervision of online shopping websites on fake and counterfeit goods and the imperfect management mechanism of sellers.

When there are problems with online shopping, only 3.5% of the respondents know how to protect their rights; One thing I know is that 91.9% of the respondents are not very clear; 4.6% of the respondents did not know how to safeguard their rights.