Reconstructing "Golden Ratio" Electricity Supplier To Fight Electricity Supplier

< p > < strong > the real estate business is out of date. < /strong > < /p >

< p > Wanda Plaza is a typical collection of complex elements such as shopping malls, hotels and office buildings.

Previously, the real estate to department stores "blood supply" work can not be, in 2011, Wanda store 40 stores annual income of only 6 billion 900 million yuan.

The "2011 China chain of top 100 lists" issued by the China Business Chain Association showed that the number of stores in Baisheng group was 52, with a revenue of 16 billion 400 million yuan and a total of 9 billion 300 million yuan in the size of 29 stores.

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< p > "at present, the real estate policy is unstable, and the housing paction is becoming more and more difficult to do, so more people are going to invest in commercial real estate, and there must be a professional management team to really do business, rather than simply selling the building to feed everyone."

Zhou Yong thinks.

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According to Wanda Group information, P has adjusted its strategy to weaken pure real estate business and strengthen commercial retail and cultural industries.

Wanda Commercial real estate company earned 56 billion 720 million yuan in the first half of this year, completed 41.5% of its annual target and 112.6% of its first half target, an increase of 15% compared with the same period last year. In the first half of this year, the cash withdrawal amount was 39 billion 520 million yuan, achieving 39.6% of the annual target and 112.1% of the first half of the year, an increase of 25.6% over the previous year. The construction area in the first half of this year was 37 million 284 thousand square meters, an increase of 33.6% over the same period last year.

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< p > New Hong Ji, who has just developed the iapm shopping mall in Shanghai, thinks that commercial real estate must make its own characteristics so as to reflect the value of its own rent and operating income, not merely by selling real estate.

The rent of the first floor of Shanghai iapm is about 60 yuan / day / square meter. The target of the project is to achieve a rental income of about 600 million yuan a year.

Feng Xiuyan, general manager of Sun Hung Kai Property rental, said.

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< p > < strong > reconstruction of "golden ratio" < /strong > /p >

Miss P, < strong > /strong > "miss a href=" http://www.91se91.com/ "target=" _blank "dress" /a "business in a shopping mall, said Miss Zhang, who had a turnover of 80 thousand yuan a day, but now only half of her performance.

Because of the impact of the electricity supplier, many customers only regard the physical store as "fitting room".

Although the selling price of a < a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" may be 10 times the cost price, in view of the decline in sales volume, and the rent of the shopping mall and the artificial cost, such as the market rent of more than 30 yuan per square meter per day for some shopping malls, Miss Zhang's clothing store may move somewhere.

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< p > on the contrary, the restaurant with a much lower gross margin than clothing has become "popular" because it can gather popularity.

In Nanjing's new 100 Xinjiekou store, the grandmother's restaurant is still crowded at 2 p.m., according to its insiders. The store's turnover can reach 80 thousand ~10 yuan a day, 8 times a day to meet the needs of many guests.

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< p > "we have studied that if a guest stays in the mall for more than 3 hours, the shopping possibility is the biggest. Therefore, it is necessary to extend the guest stay time to promote consumption, so the catering and entertainment formats become very important."

Wang Heng, chairman of Golden Eagle trade, revealed.

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< p >, so the "golden ratio" of 52:18:30 for shopping, catering and entertainment has been broken, and now it has evolved into a pattern of 1/3 or even 40% of catering.

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< p > according to DTZ's statistics, at present, the proportion of entertainment, catering and other industries is 48%, 53%, 43% and 48% respectively.

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< p > Hangzhou Yintai city has 42% of the proportion of clothing, famous brand and main store, and the proportion of catering and matching is up to 58%.

The Shanghai Sun Moon center is tilted from the proportion of 1/3 of the original electronic products, catering and department stores to catering and entertainment. The proportion of the adjusted catering and entertainment industry rose to 60% in the sun moon center.

Wanda side admitted that the new Wanda shopping center project, which is based on Wanda Plaza in Yixing, will gradually "dress up" and increase investment in catering and other new entertainment formats.

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< p > in addition to promoting the ratio of catering and entertainment, shopping malls have also taken pains to introduce new entertainment formats to attract tourists.

"But this must pay attention to the sense of propriety. Before a shopping mall in Jiangsu province introduced the zoo into the store to attract people's interest, the problem of sanitation and clean-up of the animals led to a decrease in passenger flow."

A senior person who worked in Nanjing for hundreds of years said frankly.

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< p > < strong > electricity business war /strong > /p >

< p > shopping center is one of the most important reasons for adjusting the format and breaking the golden ratio. It is the impact of e-commerce on the physical retail industry.

In order to get rid of the fate of the "fitting room", many entities choose to invest in the electricity supplier after making a big body weight.

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Retailers such as P, TESCO, and Metro have already set foot in commercial real estate, and try to develop their online businesses to make up for them.

At present, about 30% of the self-sustaining property and cooperation with some merchants have begun to enter the electricity supplier. Gao Xin, executive director of Shanghai retail (big Rand and merger of Auchan), told reporters that Huang Mingduan has invested 100 million yuan to set up the flying Niu Ji Agel Ecommerce Ltd in Shanghai. Among them, Kang Cheng investment (China) invested 65%. One of the founders of PChome, one of the largest shopping websites in Taiwan, China, was the 35% Excellent First Limiterd of Xie Zhenfeng's company.

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< p > in addition, O2O (Online To Offline, < a href= "http://www.91se91.com/" > online offline /a > fusion) is another big bargaining chip of the entity industry.

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< p > "in fact, a large part of customers are overlapping on line and offline. If we open up an online channel, we will have another opportunity to catch consumers.

In addition to our own physical shopping mall and Yintai network, we can compete with our competitors, that is, O2O, to use our online shopping resources to promote our physical shopping malls.

CEO Chen Xiao (micro-blog) East said that O2O is the demand for consummation of consumer experience and mode innovation. Recently, Yintai has reached a strategic cooperation with Tmall to explore the O2O integration development of Chinese business.

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"P >" is different from B2C, B2B, C2C and other e-business models. O2O takes the online consumers to the physical stores, pays the goods and services online, and then enjoys services on the line.

Through discount, information, service booking, etc., push the message from offline stores to Internet users, so that they can be converted to offline customers.

Under this mode, offline services can be used to line up customers. Consumers can screen services through the line, and can also pay and comment online.

The most important feature of the model is that the promotion effect can be traced and every paction can be tracked.

O2O implements user behavior traceable, measurable and predictable, allowing enterprises to place orders across time and across regions, bringing new methods of low-cost promotion and operation for the traditional industries with three high and one low -- high labor costs, high rent, high taxes and low profits.

Han Shan Yue, director of the research department of Shanghai business information center, said "/p".