How To Realize The Triple Win Of O2O In Fu You Software

First, let's talk about the triple win that O2O needs to win. In short, it needs consumers, O2O's own platform and businesses to win a win-win situation. Why do we say that the project with O2O as the core must achieve three wins before going on? In fact, O2O is the "hub of information" of the service type merchants and consumers (or Experiencers). Function, as for group buying, she really played a role of "information hub". She also realized the "routing" function, helping consumers find satisfactory services and guiding consumers to spend. But why is group buying going to die? It is because the three win model mentioned at the beginning of the article has not been realized, and group buying has only brought practical benefits to herself and consumers. And not bring direct benefits to merchants, so his road is not long!! see here, maybe these friends will say, everyone wins, who loses? This question is good, of course, we consumers! Let's talk about how to win three win!

　　 I. consumers

How to let consumers win this problem is very critical and entangled. I can only say that sometimes winning and losing is not necessarily about money gain or loss. Taking the ticket for Spring Festival travel, even if the same price or price is slightly higher, it will enable them to buy tickets without queuing up, which is better for them than winning. Perhaps this analogy is inappropriate. But how to make consumers' shopping experience more real, more comfortable and faster, I think we have to do o2o thinking.

　　 Two. O2O platform

O2O platform own profit mode is relatively more, this depends on how you operate, simple cooperation with merchants, earn business money, or use the traditional Internet mode is also OK! As for what Internet mode you can so or Baidu can do it!

　　 Three, business

Businessmen win in popularity and brand awareness above, it is best to enhance their popularity and brand awareness without price war. This is what businessmen most want to see.

In October 13th, a good news came from the rich friend engineers who made the project in Haier, saying that the list of the most valuable brands in China in 2013 (the nineteenth session) was announced in Paris, France. The independent brand of Haier group has entered the list with the brand value of 12 billion 66 million yuan every day, becoming the first brand of the Internet of things whose brand value is over ten billion.

Leading brand influence benefits from the leading business model. The Haier group's "man in one" win-win mode has made Haier brand the world's first brand of white goods, and its brand value is nearly 100 billion. In order to better meet the needs of users and set up the best experience of the whole process, Haier group has copied the win-win mode of "man to one" to its daily brand, so as to achieve rapid development across industries and across fields.

　　 Sun Shun Since its inception, the brand has been insisting on user centered, relying on the four network advantages of virtual network, marketing network, logistics network and service network to create an open platform for virtual reality integration, providing users with the best experience of the whole process.

In the "virtual network" aspect, sun Shun built a home network for the day, providing users with the full process home experience service from interaction design to transaction to delivery and installation, meeting the needs of users' diversification and personalization, and becoming the innovator and leader of the O2O mode of home business.

You can enjoy the service without leaving the home. This is not a luxury for modern people. But if you tell a whole network store graph that you can choose your own door-to-door service for you, do you feel that shopping is more practical and transparent. When you need to return the goods and change parts, you can meet your requirements within 24 hours, and feel free when you need to submit an application with your mobile phone. 。 A fully open OTO model with customers' zero distance is displayed. This is not a dream. Haier is making bold progress. No experience of OTO, will not take into account more problems during the period. When Fu Fu software practices OTO for many companies, it not only thinks ahead of time for customers, but also makes a good plan for the problems that may occur in the system. At the same time, when problems arise, it will promptly produce the best solution and eliminate the problem at the first moment.

In the aspect of "real network", day and day, relying on the advantages of logistics and service, innovatively put forward the "differentiated service based on service delivery, delivery and synchronization" and "timeout and exemption". rely on Four network convergence The differentiation advantage also attracted Amazon, Taobao Tmall, Jingdong, Yi Xun and other 300 enterprises to cooperate, and the brand influence quickly enlarged.

It is under this model that the open platform model with user experience centered in the Internet age has been explored, and the whole ecosystem has been created and won together, leading to the leading brand of the industry.