Only By Breaking The Boundary Can Fabrics Expand The Broader Market

When green becomes a culture, a belief and a happy way, environmental protection becomes an attitude and a responsibility of enterprises and brands. 2013 China International spin At the Fabric and Accessories (Autumn and Winter) Expo, Xinshen flax also impressed many visitors with its flax fabric and fashion trend theme exhibition hall of "health care, heart care, and enjoyment of flax". Through in-depth development of flax fabric, linen fabric can be extended to unlimited space fields, sublimated applications, and cross-border integration through technology, fashion design, and thematic system.

At the intertextile Shanghai Autumn and Winter Noodle Accessories Exhibition, Wang Tiankai, president of the China Textile Industry Federation, stressed that "there is no product boundary in fabric development. Both formal clothing fabrics, women's clothing fabrics and casual clothing fabrics need functionality and environmental protection, and future product development should break the industrial boundary." It is further pointed out that the gap between Chinese fabrics and the international top level lies in design and brand. At present, Xinshen Group is focusing on "differentiation", "specialization" and "branding", constantly improving the value of linen fabrics, guiding the terminal consumer market through the dissemination of linen culture, green and environmental lifestyle, and improving the domestic market share of linen.

Foreign customers in the new linen exhibition hall

Differentiation

In the interview, Mr. Li Jianfeng, the general manager of Xinshen Group, summarized the differentiation competition of Xinshen linen fabric brand into three points: doing what others can't do, doing what others can't think of, and doing what others don't want to do.

Do what others can't: meet needs

It is the brand and product development concept that Xinshen flax has been persisting in for many years to rise to the challenge, dare to break through, and dare to innovate. In view of the diversified demands of the middle and high-end consumer market for high-tech, high-quality, and high added value of flax fabrics, Xinshen flax meets the middle and high-end demands through advanced customization of flax fabrics clothing The demand for brands has won international brands such as H&M, C&A, ZARA, Uniqlo, Nautica, Liz Claiborne, Perry Ellis, JackJonse, and Target for many years, and domestic well-known brands such as Lilang, Septwolves, and Powerba have reached long-term strategic cooperation.

The guest is asking about linen printed fabric

Do something unexpected: create demand

"Without fabric design and innovation, the fashion industry is unimaginable. Without fabric, there is no fashion". It can be seen that fabric design has become an unshakable fashion foundation, and linen fabric fashion is undoubtedly the root of linen fashion. Based on this, Xinshen flax has constantly made breakthroughs and innovated its business model. This year, it has become a fashion pioneer in China's flax industry through the release of flax fashion trends, industrial alliances (school enterprises, competitive enterprises, brand enterprises, etc.), cross-border integration (hosting the flax textile summit forum), etc., and constantly through innovation, it will activate more fashion needs in the future flax clothing, food, housing and transportation applications.

Do what others don't want to do: react quickly

"Fast fashion" triggered the fast pace of clothing and other industries. In response to the trend of fast fashion, Xinshen Group quickly responded to the fast-paced market by combining fashion, and quickly met the requirements of different types of customers for small batch, multiple varieties, multiple styles, high quality and fast delivery of linen fabrics through the "linen element" spot brand of linen fabrics.

European and American guests in the new linen exhibition hall

specialized

As the leading enterprise of linen fabric collectivization in China, Xinshen Group has been focusing on the innovative development of linen fabric, creating a professional team and management system. In 2005, the "linen fabric research and development center" was established, 5S management was introduced in 2009, and ERP management system was introduced in 2012 to realize the digital management of enterprise brand. With professional R&D team, professional design team, professional brand operation and cross-border cooperation, Xinshen Linen always puts customer needs first. Through serial R&D and sorting in materials, patterns, styles, functions, etc., a set of "overall solution for linen fabrics" is determined. Through professional production and quality inspection, it will eventually become exquisite Perfect customized linen fabric is delivered to brand merchants.

Customers are looking at the fabric effect of Xinshen linen fabric in the form of clothing

Branding

Xinshen Group always adheres to the synchronous development and innovation of brand culture and flax culture, consumption culture, and popular trend guidance. Create targeted brands through different market demands, such as "Hemp Element" flax spot fabric brand for the "fast fashion" clothing market, "Mapai" flax home fabric brand for "high-end home textiles", and "Xinshen" high-end customized flax fabric brand for high-end fashion brands, Through the precise positioning of the market segment, Xinshen flax will continue to penetrate into the market segments in different fields. Under different brands, the newly applied flax also themed and serialized the flax fabric, breaking the product boundaries and becoming the flax fashion in different market segments.

Xinshen Linen Exhibition Hall

As President Wang Tiankai said, there is no product boundary for fabric development. Only by breaking the boundary can we expand a broader market and win more hopes. We have seen more wonderful linen fashion fabrics from Xinshen Group and the blooming of cross-border integration. We look forward to the splendid blooming of linen fabrics represented by Xinshen in more fields in the future.