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China'S Clothing Is 70% Higher Than That Of The US.

2013/11/1 0:08:00 18

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China < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Where is it?

compared with the increase in wages, the increase in domestic clothing prices is obviously much higher.

Behind the clothing price of thousands of yuan, what factors are priced in the right direction?

In the past two years, the price of clothing in China has gone up a bit too high. Not to mention the famous brands in those big shopping malls, it even felt that the price of < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the price of the clothing wholesale market of Beijing Zoo has doubled. "

Beijing white-collar Huang Jing (a pseudonym) is deeply helpless.

"not only domestic brands, but also some foreign brands are going up in price."

Huang Jing told the weekend of the rule of law, two years ago, John&david's sweater was only a few hundred yuan after the discount. It will cost about one thousand or two thousand yuan this year after the discount of Beijing's Yansha orlies.

in the view of Ren Li, director of Fashion Marketing Department of Zhejiang Sci-Tech University, the high-end brands in the market are everywhere, and most of them are expensive, but not all foreign brands are value for money.

According to Ren Li, some foreign brands belong to the cheaper supermarket products. After entering China, they are packaged into so-called high-end products. Some famous brands such as Prada, Boss, Coach and so on, although many products are made in China, the selling price may be higher than that in other countries. P

"P", "domestic clothing brands raise prices or higher prices will often be questioned or even cold. When prices are basically close, most consumers will still choose those foreign brands."

Liu Xiao, who has been engaged in many years of domestic a href= "http://www.91se91.com/" target= "_blank" and "brand dress /a" retail business in Beijing, is deeply concerned about this. What is the future of domestic clothing brands? "/p".

clothing multiplier pricing .

looking at the dazzling but expensive clothes in the shopping mall, Huang Jing sighs that the rate of wage rise is not large now, but the price of domestic clothing has gone far beyond its own capacity.

for this, Zhu Qinghua, a light industry researcher at CIC consultant, told the weekend of the rule of law that clothing prices did increase substantially, compared with 20% years ago, or about between 40% and 10%.

Different brands, different customer groups, price increases are also different.

, what is the reason for the rising price of domestic clothing?

Zhu Qinghua said that the main reason for the rise in domestic clothing prices was the rise in costs of raw materials, labor and rentals.

These push up the cost of garment manufacturing, and then form a support for terminal retail prices.

Fu Kui, design director of Beijing white collar Fashion Co., Ltd. believes that the rising cost of raw materials and manpower is the two most important influencing factors. P

"the price of domestic cashmere clothing this year has increased by 20% to 30%, which is directly related to the rise of wool and cashmere prices."

Fu Kui said.

Liu Xiao told the weekend of the rule of law that the employees in the clothing retail industry are quite mobile, but many companies are eager to stabilize their employees for sustainable development. In recent years, wages and benefits of employees have been rising.

"the increase in labor costs is about 10% to 20%."

Researcher Zhu Qinghua said.

Ren Li told the weekend of the rule of law. In recent years, the rental of shopping malls has been rising with the rise of commercial real estate, which will ultimately reflect the price of clothing.

according to Liu Xiao, when some clothing brands enter the shopping mall, they will choose to raise their sales prices substantially, because some of them are facing the pressure of huge rents and pressure from shopping malls. Some of them even cost several times as much as the cost.

Liu Xiao told the weekend of the rule of law that the rental rates of many large shopping malls were relatively high. Some of the clothing brands had to pay higher rents than their businesses, and some shopping malls would also take different proportions according to the turnover of merchants.

"many shopping malls in order to maintain their own income, will also take the turnover as the standard for the merchants to strictly examine, if a brand for several months (different shopping malls are different) the lowest ranking, and even may be" persuaded to return "appearance.

Liu Xiao said that in order not to be eliminated, some clothing brands may also increase their performance by raising prices.

"P", Ren Li also told the rule of law Weekend reporter, most domestic clothing enterprises choose the method of multiplying price, that is, multiplying the cost price by several times to price, the magnification in the market will be higher.

low price foreign brands get up, /p >

"P >, under the soaring price of domestic clothing brand, Huang began to pay attention to foreign brands.

She was surprised to find that some of the better foreign clothing brands were even cheaper than the domestic ones. Now she has begun to shift more attention to overseas purchasing.

it is learnt that Smith Street business consulting company has compared the prices of 500 products of 50 brands in China and the United States, and the price of clothing sold in China is 70% higher than that in the United States.

but in Liu Xiao's view, some high priced clothing brands in China are often not popular. Most of the more popular high priced clothes are still some foreign brands.

"P" is still very popular about the high price of foreign brands. Ren has expressed some concerns.

"now there are some so-called high priced foreign brand clothing. In fact, they are supermarket products in their native land. They are priced at three hundred and five hundred yuan in foreign countries, but they are pformed into high-end products in China."

Ren Li said.

In the view of P, many domestic consumers are keen on foreign brands, but there are not many people who really go abroad and know their clothing brands. Some foreign brand suppliers may take advantage of the current situation of domestic consumers' information asymmetry, only propagate their own advantages, and avoid their own price in their own country.

Ren believes that although the product is truly foreign brand, the overpriced pricing is unreasonable.

P, a customer who asked not to be named, told the weekend of the rule of law that when she went to Germany, she found that Only was a brand sold in a German supermarket.

"there are also famous brands such as Prada, Boss, Coach and so on. In fact, many products are made in China."

Ren Li said.

"its procurement cost, labor cost and management cost have been reduced a lot, or even" volume ", but they are still being sold at the price of their origin.

Ren Li doubts this and thinks that such sales behavior should be standardized.

according to Ren Li, the regulations on the origin of products are very strict in foreign countries, and they need to be clearly marked. However, as far as the country is concerned, some businessmen often make a lot of fuss about marking the origin.

Ren Ren tells the weekend of the rule of law, for example, some brands do not write their own Made in Italy, just write a Italy, indicating that its brand is Italy, but the origin is likely to be in China.

"the place of origin of a product has great impact on prices, and the profit margins will also be very different."

Ren Li said.

the entanglement of the price rise of domestic brands

the Beijing white collar Huang Jing chose to fight overseas market for rising domestic clothing brands.

According to the rule of law Weekend reporter, consumers with Huang Jing mentality are not in the minority.

Liu Xiao, who has been engaged in clothing retailing industry for more than p years, lamented that the price rise of domestic clothing brands was very embarrassing, and the profits of non price rises were declining.

"P", Ren Li tells the rule of law Weekend reporter, at present, there are many difficulties in running the clothing industry, not the price increases, the operator has made money, but it is generally reflected that the stock is getting bigger and bigger, and the profit space is getting smaller and smaller.

Zhu Qinghua told reporters on the weekend of the rule of law that the profit margins of the garment industry have declined, while the profit margins of the garment industry have declined from 40% to 70%, while the shopping malls are between 60% and 70%.

In terms of P, some brands in China are not inferior to foreign luxury brands in terms of design and quality. Consumers always blindly follow the so-called foreign brands, and domestic brands are hard to get price recognition.

"compared with Italy, the United States and other brands, almost the same raw material products, because the other party's brand operation is good, management and efficient, the other side sells at a price of 1000 yuan is very smooth, the domestic brand 500 yuan are very difficult to sell."

Ren Li said.

"P", even more painful to Ren, is that many consumers actually get some products that are produced in China, but they only carry a logo of foreign products, which in turn affects the development of domestic industry.

"in fact, the rising cost of domestic garment brand links should be benign."

According to Ren's analysis, we used cheap labor in the past, but now our labor and technology are excellent in the whole world and deserve better wages.

according to Ren Li, the domestic clothing industry once had long and low price competition, making many "a href=" http://www.91se91.com/ "target=" _blank "designers" /a "and technicians not willing to continue to engage in their own industries, and enterprises could not retain outstanding talents, so few domestic famous brands and designers were produced in China.

"P", Ren Li hopes that in the future, people will have better design and management, so that they can better promote the development of the domestic garment industry.

Zhu Qinghua P finally said that although the clothing industry is not booming, opportunities are often in crisis. With the increase of consumption level, personalized demand is highlighting. High-end custom garments are expected to usher in opportunities for development. Focusing on design, trend and brand development will become the trend of the future development of the industry.