Shanghai Fashion Week (2014SS) 2014 Spring And Summer Works

< p > Shanghai fashion week 2014 spring and summer works were released in from October 17th to 23rd at the "Twin Star" water show in Shanghai Xintiandi, too Pinghu Park, attracting 134 brands from the world, 35 independent a target= "_blank" href= "http:// www.91se91.com/" > designer "/a" and more than 100 design rookies, bringing women's clothing, men's wear, children's wear, wedding dress, tide brand and accessories brand to more than 40 works conference. During the exhibition, there are also a series of colorful exhibitions such as exhibitions, exhibitions, special events and fashion events.

After more than ten years of development and accumulation, the brand appeal and influence of Shanghai fashion week are growing day by day, and gradually formed a multi-dimensional publishing pattern based on "local and international perspective" and the distinctive positioning of "equal emphasis on creative design and commercial landing".

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< p > in this fashion week in Shanghai, a group of new designers who are full of creative passion have entered the public view, such as UNDEROATH (Gigi), RICOLEE (Li Weigang), PRESENTLIU2 (Liu Jie), ZiX-G (Guan Zixuan), UNMENTIONED (Li Ling), XINYUHU (Hu Xinyu), threeSociety (George Chen), MOODBOX (Qin Xu), etc.

China's local designers and fashion brands, which are increasingly rich in their wings, are also showing their design skills which are becoming more and more mature. JICHENG (Ji Cheng), DECOSTER (Chen Xiang), qiuhao (Qiu Hao), Poesia (Zhang Wenxuan), HELENLEE (Li Hongyan), Xi Su (Li Xiaoming), WTC (Wang Dacheng), JUSTFORTEE (Zhang Beiyong) and other independent designers use a set of a target= "_blank" href= "target=", which is full of personality and beauty.

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< p > with the continuous improvement of the Chinese market, more and more overseas brands are entering the Chinese market and Shanghai fashion week is the best platform for the brand to debut.

From Britain, the United States, France, Italy and other countries, and more than ten Quebec designers and brands of "Montreal fashion" and the unique online high street brand I-DOU and so on, all the Shanghai fashion week's international wind is more intense.

Many commercial fashion brands show the trend of deep tillage market segmentation and global design vocabulary.

In addition to the single brand release, the brand show also reflects a more diversified marketing channel, providing more choices for personalized consumption of fashion consumers.

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< p > technology, public interest, art and fashion revolve around the core of fashion design on the platform of Shanghai fashion week. Many exploration attempts are not only the first in China, but also the pioneer in the international trend.

The guiding role of fashion week in Shanghai is gradually emerging.

Wen / Wang Yang < /p >

< p > < strong > exclusive interview < /strong > < /p >

< p > < strong > Shanghai < a href= "http://www.91se91.com/news/index_f.asp > > Fashion Week < /a > deputy secretary-general of the Organizing Committee Lv Xiaolei < /strong > /p >

< p > < strong > internationalization should be more Chinese brands going out < /strong > /p >

After 11 years of development, Shanghai fashion week has been growing mature in its continuous exploration. P

The brand is more diversified. Among them, the proportion of Chinese independent designer brands is about 40%. International brands, including those already stationed in China and some international brands wishing to enter the Chinese market, account for about 30%; domestic commercial brands are about 20%; and some clothing design institutes in Shanghai have accounted for about 10%.

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< p > hardware and software facilities are constantly improving, and many details become the highlight of fashion week.

For example, the front row seats of the show include more comfortable soft cushions and bookings for guests to enjoy free drinks and drinks. The bar code scanning is more standardized and convenient for the organizing committee to follow up statistics; the environmental protection gift bags and the environmental protection paper production journal; the show video shows the multi location and live webcast; and the customized Hall Music for the first time introduces the concept of "music customization" to the domestic fashion week.

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< p > the Shanghai fashion week, which has both the scale and the details, has gradually emanated its own unique light. How can we make the way in the future? An exclusive interview with MS. Lv Xiaolei, Deputy Secretary General of Shanghai Fashion Week Organizing Committee, listens.

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< p > Q: Shanghai fashion week has entered its eleventh year. What changes will there be in the following positioning and pace? < /p >

< p > A: over the past ten years, we are also crossing the river by feeling the stones. We have been exploring the goals of Shanghai fashion week and a platform suitable for Shanghai's development.

From the very beginning, we focused on the issue of brand publishing abroad to focus on domestic designers, and now we are developing towards a diversified development based on both local and international perspectives, and equal emphasis on creative design and commercial landing.

Now it seems that the diversified pattern now formed is more suitable for the development trend of Shanghai fashion week.

It has become the first stop for many foreign brands to enter the country.

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< p > next ten years, we will do relatively stable development on this basis, and move forward slowly and steadily.

We hope that more commercial brands will join and show better integration with business. For example, OASIS will hold an order meeting on the second day of the show, so that the platform effect of fashion week will come out and the value will be reflected.

We often talk about internationalization, but do not blindly internationalize. Foreign brands are not necessarily internationalized. It should be more Chinese brands going out.

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< p > Q: what is the work done by the organizing committee to promote good business models to brands and designers? < /p >

< p > A: some brands have participated in many brand dealers and department stores when holding the press conference.

We found some talented designers to provide them with a platform for display and support and promotion.

For original designers, the most important thing is to give them a good growth environment, business environment, media environment, and then train consumers.

Consumer training needs a longer process, but there are still many opportunities and possibilities.

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< p > Q: what help does the organizing committee provide for young designers to go to the world? < /p >

< p > A: we have an overseas promotion project of DesignbyShanghai designer. In September this year, we brought 11 designers and pillar shops to London to attend the London Fashion Week and got the support of the British Fashion Association.

DesignbyShanghai shows the unique charm of Chinese original design in the form of combining static works with T's release show at the Royal Opera House in London. The response is very good, and the media also has unexpected feedback and attention.

We will stick to this project.

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< p > Q: what are your difficulties in the development and work of Shanghai fashion week? < /p >

< p > A: first of all, we need to improve ourselves. This project is basically "beauty", which needs to be visually seen which is beautiful, creative, designed and felt.

Besides, the security, arrangement and execution of our site need to be grasped and promoted.

This is our battleground, and all the brand shows are from here.

We have to make the show very comfortable, so that brand designers feel very convenient and comfortable, so that everyone feels at home.

The second is the efforts of the media part, hoping to let more domestic media participate in the report.

Third, we need to work harder in the commercial a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > to build a longer industrial chain.

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