Luo Ning: Jinxiu Plans To Lead 500 Thousand Embroidered Girls To Dream.

< p > becoming the fifth famous embroidery in China is the dream of Miao embroidery in Guizhou.

In the words of Luo Ning, chairman of the Guizhou women's Federation, it is her biggest dream of China to lead Guizhou 500 thousand embroidered mother to get rich.

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< p > reporter: in August this year, the general office of the Guizhou provincial government issued the "opinions on the implementation of women's characteristic handicraft industry splendid plan".

What does this mean for women in Guizhou? < /p >

< p > Luo Ning: this view is a long-awaited policy of benefiting the people of Guizhou. It is a livelihood project to help Guizhou women in employment and entrepreneurship, and is highly concerned by governor Chen Miner of the province.

This is the first time in the history of women's handicraft in Guizhou.

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< p > reporter: what do you think of Miao embroidery in Guizhou? < /p >

< p > Luo Ning: now, there are 18 categories of Guizhou Miao embroidery techniques that can be verified and distinguished.

In order to express and record the feelings and history of the nation, Miao embroidery usually expresses emotions and stories in abstract and concrete patterns.

But Miao embroidery pays much attention to the original ecology and often avoids the local flavor.

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< p > by the impact of modern industrial civilization, Miao embroidery, because of its time-consuming and energy consuming characteristics, gradually fade out of people's vision as the function of clothes.

Even the costumes of our nation are only dressed up in great events and festivals.

In the past twenty years, the primitive primitive ethnic traditional culture carried by Miao embroidery has been well received. Many people regard it as a souvenir or even a collection of cultural relics at home. They look at it and admire it. It plays a more decorative role. Once some fine works are collected, they will be released for decades.

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< p > if the Miao embroidery is positioned as an ornamental object, its market space is relatively narrow.

On the one hand, the collection of people is limited, on the other hand, the collection time is long and the replacement frequency is slow.

Only when Miao embroidery comes down from the altar of the collection, put it into the practical products of life, and expand the product lineage, can the market of Miao embroidery become bigger.

Due to the lack of independent statistics, the annual output value of women's handicraft in Guizhou is less than 500 million yuan.

The industry believes that Miao embroidery output value less than 200 million yuan per year.

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< p > actually, there are many ways to pform Miao embroidery from ornamental parts to practical products.

At present, iPad and iPhone packages can also be sold as decoration and bundles.

When Miao embroidery as "a href=" http://www.91se91.com/news/index_c.asp "> /a", bags, accessories, household products, daily necessities, gifts crafts, business accessories and other categories of decoration appear, its life cycle as consumables, is the market potential of Miao embroidery.

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< p > reporter: do you have any exploration and harvest for the combination of Miao embroidery and fashion? < /p >

< p > > a href= "http://www.91se91.com/pioneer/" > "Luo Ning < /a >: first of all," the concept needs to be promoted. "

Animation, elements and post modern art can be introduced into Miao embroidery, especially aiming at fashionable women and children's market, and improving traditional Miao embroidery as accessories for daily necessities in line with urban fashion.

At present, many women's handicraft enterprises in Guizhou have made beneficial attempts, and many of them have gained a good reputation in the market.

In March this year, I participated in the National People's Congress to introduce a Miao Embroidery fashion bag to the delegates, and personally wore the display effect. Practice has proved that such products can make people look bright and have a wide audience.

The provincial women's Federation has reached more and more enterprises in the province, whose products have basically achieved the desired results in design, but this road still has a long way to go.

In July 11th this year, the thirteenth China (Shenzhen) international brand clothing and apparel Fair opened.

The famous high-end brand SKAP (Saint - step), which can be seen in the more than 30 airport terminal of our country, is hand in hand with Miao embroidery in Guizhou, and the exhibition becomes a landscape. This is a useful exploration of Guizhou's characteristic handmade product, which is "going to sea by boat".

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< p > reporter: in the traditional impression, Miao embroidery is often sold in scenic spots with cheap tourist products. It is conservative in form and conservative. After the implementation of the splendid plan, what are the considerations in this respect? < /p >

< p > Luo Ning: This is also one of the issues that we need to focus on. In the marketing process, the Guizhou women's Federation's "splendid program" expert team has an expert in e-commerce from Tmall mall.

We hope to make full use of the characteristics of e-commerce sales platform, such as fast layout, wide impact and low cost of sales, and combine the excellent brand and products of the whole province, including Miao embroidery. We will introduce outstanding teams outside the world, grafting Taobao, Jingdong and other mainstream e-commerce platforms, and expand the overseas electricity supplier market through Amazon and Lotte platforms.

At the same time, we can also build brand chain entities in core cities such as Beijing and Shanghai.

Accordingly, we should cultivate special channel brand for ethnic cultural products.

In addition, Miao embroidery can also complete the overseas layout through mature channels and partners through cooperation or establishing agency relations.

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< p > < --EndFragment-- > reporter: what is your vision for the future development of < a href= http://www.91se91.com/news/index_c.asp > Miao embroidery < /a > < /p >

< p > Luo Ning: before the implementation of the "splendid program", Guizhou's lack of policy guidance and government support for Miao embroidery.

In particular, there is a lack of operational entities matching the needs of industrial development, and lack of talents in middle and senior management, design and marketing.

In view of this situation, the women's Federation of Guizhou province convened experts from inside and outside the province to investigate and discuss.

We have reached a consensus with the departments of Guizhou provincial SME Bureau and Provincial Department of Commerce to find a model of "small commodities, big industries", "small enterprises and large clusters" for the scale of women's characteristic handicraft industry in Zhuang province.

All this will depend on the good implementation of the "splendid program".

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< p > through the implementation of the "splendid plan", we hope to upgrade the "Miao Embroidery" to "expensive embroidery" level, so as to integrate the embroidery resources in the province, create "expensive" brand and call "Guizhou embroidered mother".

Let your embroidery become the brand of the same grade with four famous embroideries, and enter the five famous embroidery era from four famous embroidery.

According to statistics from relevant parties, there are about 200 thousand practitioners of Miao embroidery in Guizhou.

Experts believe that the employment space of Miao embroidery can actually extend to 500 thousand people.

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< p > reporter: how will the development of women's handicraft industry be promoted after the introduction of "splendid plan"? < /p >

< p > Luo Ning: enterprises are the ultimate market players.

When the enterprise is alive, the market will naturally live.

As a result, support for Miao embroidery enterprises has become particularly important.

Such a consensus is not only the Guizhou women's Federation, but also reflected in the provincial leadership level of Guizhou.

Long Chaoyun, deputy director of the Guizhou Provincial People's Congress, Chen Mingming, vice governor of Guizhou and Wang Jiang's equal province attach great importance to it. Long Chaoyun also personally named the "splendid program".

The importance of "splendid program" in Guizhou is obvious.

The Guizhou provincial government has established a joint meeting system for the "splendid program", which is the vice governor of charge of industry and vice governor of the women's Federation. The joint conference has offices under the provincial women's Federation, and the office of the provincial women's and children's work committee office. The member units are composed of provincial economic and Information Commission, provincial and small and medium-sized enterprise bureaus and other relevant provincial departments, and organize the implementation of the "splendid plan".

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< p > Jinxiu plan clearly points out that the Guizhou handicraft industry should take the market as the guidance, take the colorful Guizhou tourism commodities "two races" as the carrier, take embroidery, batik and national costume as the focal points, adjust measures to local conditions, highlight the characteristics, and realize the synchronous development of the folk handicraft industry with the women's cause.

According to the plan, by the year 2015, there were 1000 women's handicraft enterprises and professional cooperatives in the province, and 50 excellent and strong enterprises and 100 professional cooperatives were mainly cultivated.

The output of women's handicraft industry in the province reached 3 billion yuan, and the number of women engaged in the characteristic handicraft industry reached 500 thousand, and 1 million 250 thousand people were lifted out of poverty.

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< p > at the same time, the opinions require that the provincial chamber of Commerce and Provincial Bureau of small and medium-sized enterprises organize "embroidered Niang" to participate in international exhibitions no less than two times a year, and speed up the training of a number of provincial and national embroidery artists.

Since 2013, Guizhou SME Bureau has screened a number of regional and ethnic "embroidery mother" entrepreneurship projects every year, focusing on support and creating a group of "embroidered mother" brand groups.

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< p > in this plan, the tax department is exempt from value-added tax and business tax for the individual industrial and commercial households and other individuals who engage in the characteristic handicraft industry, pay taxes on time, and the monthly sales amount is less than 20 thousand yuan.

The enterprises with characteristic manual industries that meet the requirements of small and small profit enterprises shall be subject to enterprise income tax at a tax rate of 20%.

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Less than P, just a month ago, in September 13th, the Guizhou women's Federation held the founding conference of Guizhou women's handicraft Association in Guiyang.

Nearly 150 members of the handicraft Association attended the meeting.

The association's members come from 28 counties and 9 cities and prefectures in Guizhou. The industry covers 7 major categories: embroidery, batik, ethnic costumes, sculpture, silverware, knitting and paper cutting.

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< p > at this meeting, the Guizhou provincial science and technology department and the Guizhou women's Federation also signed the Guizhou women's innovation and entrepreneurship fund agreement, set up the "Guizhou women's innovation and entrepreneurship Cooperation Fund", and decided to jointly invest 1 million yuan from the two sides each year to upgrade the technological level of women's characteristic handicraft industry from this year to 2015.

The establishment of the association has set up an exchange platform for Guizhou handicraft practitioners. It is also equivalent to finding their mothers' home. At the same time, it also promotes the work of women's federations to move closer to the industrial economy. This is a bright spot for women's work in Guizhou.

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