China International Knitting Fair Landed In Shanghai

No matter how personalized the product is, how to innovate marketing methods, how to spread word of mouth, and how to share friends in hot WeChat, in the final analysis, any product innovation and business model create new value for the company, customers and society.

How to choose a platform that matches brand value is particularly important for brand enterprises. Shanghai, a fashionable place in China, is performing a drama of innovation and fashion. From 21 to 23 October, 2013PH Value first sinks joined the 2013 China international textile fabrics and accessories (Qiu Dong) fair and the 2013 China International Textile yarn (Qiu Dong) exhibition at Shanghai New International Exhibition Center. The linkage between the three exhibitions and the linkage of upstream and downstream industries can not only reflect the strong confidence and strength of China's textile and garment industry, but also show the world's innovative achievements and latest trends in industrial development.

"I feel that the biggest highlight of 2013PH Value is innovation and fashion. The biggest change is to pay more attention to the display of brand image and new technology, new products and new trends, rather than just order exhibitions. Exhibiting brands is not just to increase orders in the exhibition, but to seek long-term cooperation and development, and understand the future direction of the industry." On the first day, Yang Shibin, President of the China Knitting Industry Association, told reporters about the direct experience of visiting the exhibition on the first day.

2013PH Vaule can be described as a "big change". The original China International Knitting fair is included in the first exchange brand of PH Value, forming a multi pattern composed of exhibitions, publishing shows, trends and forums to achieve transformation and upgrading.

　　 Embody the brand demeanor and focus on brainstorming.

Sponsored by the China Federation of textile industry, the China International Trade Promotion Committee, the textile industry branch, the China knitwear industry association and the China clothing association jointly undertake the 2013PH Value as the "center" of information exchange, timely and accurately gather all kinds of supply and demand information, and then continue with the important productivity factors such as exhibitors, buyers and market information resources application, so as to promote the optimization and integration of all kinds of market resources, effectively stimulate demand and adjust supply.

This exhibition area is 25000 square meters, and 412 domestic and foreign brand enterprises are exhibiting. The exhibition covers fashion dress, wedding dress, cashmere / wool clothing, underwear, home furnishing, leather fur and so on. The clothing covers the related design, creative and fashion culture fields of hat / gloves, scarves / neckties, socks, bags / handbags, jewelry accessories, etc., and brings together many excellent brands in China, such as three guns, bronze cattle, manuels, goddess birds, Antarctica, modle, olenon, PLAY FASHION, A.Q, the Bund story and other brands. Guangdong Foshan Zhangcha, Shandong Zaozhuang, Zhejiang Haining and other regions are high-profile groups participating in the exhibition to create regional brands.

"In the aftermath of the economic crisis, the resistance of big brands is significantly higher than that of small and medium-sized brands. Exhibitors from the exhibition can be reflected in the exhibition, exhibitors of many entities are enthusiastic, but small and medium-sized enterprises exhibitors are more difficult. Yang Shibin said.

The forum of 2013PH Vaule can be regarded as a concentrated expression of brainstorming. It is more pragmatic and pays attention to the benefits of brands and the needs of consumers. Fashion trend experts, brand marketing experts, retailers representatives, brand entrepreneurs, business information experts, and so on, in the design, channels, products and other different perspectives, sparks of thought sparks thinking for participants.

In addition to the right to speak in fashion, market demand can not be ignored. With the continuous segmentation of the market and the growing maturity of consumer psychology, the market positioning of domestic clothing brand enterprises is more and more clear. The experts from the eight hundred partners together with the participants discussed the core topics such as innovation and transformation of traditional shopping malls channel mode, arousing the traditional channel to attach importance to the clothing brand, and truly achieving a win-win situation between the two.

Domestic brands have developed to the need of professional buyers to help brands, and gradually realize that buyers play a central role in the maturity of brands. The forum conveys the understanding that buyers are not only buying new samples all over the world, but also having a business vision and profound knowledge of design, understanding the selling points and breakthroughs of design in different periods and regions, and knowing more about professional knowledge such as fabrics and process sheets, so as to optimize and integrate the market orientation of purchasing resources and brand positioning.

　　 outstanding Brand culture Discerning the future market

2013PH value has taken part in the first line brand and famous designers at home and abroad. 3 nights, 9 brands participated in the release show. With the concept of "market guided design", the company promoted the design of products that really meet the needs of the market and realized the perfect combination of design and market. Cheng Hao, Pan Yiliang and other famous brands such as "shallow autumn", "holy land", "an Li Fang" and so on display their brand image and cultural connotations in a very creative expression form, so as to drive the brand to change from focusing on product display to cultural display.

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The trend is to predict the future trend of the market. Brand is the key to the new trend. 2013PH Vaule, led by the China Textile Council and the China knitwear industry association, joined the professional design team of Beijing Institute Of Fashion Technology. Inviting domestic and foreign brand names with strong influence and appeal to make joint efforts for exhibitors and buyers to release 2014/2015 fashion trends in autumn and winter. The campaign not only lets consumers appreciate the direction of knitted apparel development, but also points out the direction for the further development of China's knitting brand enterprises, so as to better guide and promote the fashion trend and market trend of Chinese knitted apparel.

2013PH Vaule in previous years Knitting Exhibition In the commercial and order exhibition, more fashionable elements are incorporated into the trade, breaking the original classification and realizing the big concept of clothing, making it more fashionable and professional.

　　 Focus on innovation to show core technology

"2013PH Vaule is changing from the order exhibition to the display of core technology, transformation and upgrading results. Exhibitors show many innovative and environment-friendly products." Qu Jing, Secretary General of China Knitting Industry Association, told reporters. "Most of the knitted fabrics on the exhibition are hi-tech innovative fabrics. The resources of the upstream and downstream industries can be found at the exhibition and maximize the integration of resources. Take clothing buyers as an example, you can find fabrics that meet your needs, and fabric suppliers can also find suitable clothing brands. Yang Shibin also told reporters.

At the exhibition, we can see that snow bamboo, hemp, east crossing, Asahi Asahi, MITSUBISHI, Li Yang and Itou Tada, and knitting machinery Heng Shun, Jinlong and San Tung Ni have unveiled their innovative technology and products, especially the products displayed by the Taiwan garment industry association.

"Our Environmental protection clothing It was made of spinning plastic bottles, and we also brought heated clothing made of electronic fabrics and clothing for installing LED lights. Luo Chunmei, Secretary General of Taiwan garment industry association, told reporters. "New snow bamboo has introduced underwear of coffee charcoal, milk fiber fabric and bamboo fiber fabric. Underwear with new fiber fabric accounts for about 30% of the total product." New snow bamboo chairman Shi Jianzhen introduced. Xu Rong, deputy general manager of Dong Du Textile Group, said: "our independent baby brand," Si Bei de ", uses formaldehyde free and heavy metal fabrics, and insists on using pollution-free and toxin free dyes. This shows children's clothing using knitted jeans, milk fabrics and mosquito repellent fabrics. Asahi Asahi has shown the moisture absorption heating yarn and cooling comfort fiber made by Bing Ba and so on. MITSUBISHI Liyang also exhibited the latest core products, that is, fabric development materials, such as super fine fiber, meybie, which is soft, light and warm, and the three acetic acid fiber with natural wood pulp as the main raw material is cool, absorbent and fast drying. In terms of knitting machinery, Heng Shun's intelligent loom, Dragon Star computer flat knitting machine, Saint East's seamless rib knitting machine and all electronic seamless warp knitting machine reflect the application of innovative technology.

　　 See the advantages and disadvantages and define the direction of development.

Brand is not only a focus in the development of products, but also has different strategies to deal with the current economic situation. Wen Weimin, general manager of Antarctica clothing (Shenzhen) Co., Ltd., the main business casual wear, said: "we launch limited edition style products, with fabric quality as the highlight, and to the market in the form of boutique." Huang Zhuonan, general manager of fashion and leisure oriented Hongkong fashion company PLAY FASHION LIMITED, said: "we will meet the needs of the situation and the majority of consumers and introduce some modest products." The Victorian (Huzhou) fashion company, which is mainly made up of professional women's wear and fashion casual wear, has been transformed and upgraded in a timely manner, fought in the domestic market, and hired international designers to create an independent fashion brand, and strengthened the development of new products and improved the added value of products.

For the future development direction, exhibitors have their own analysis and planning in combination with their own strengths and weaknesses. Wen Weimin said: "due to the opening of the domestic market, coupled with the globalization of foreign brands, foreign brands continue to expand their branches in the domestic market, so that domestic brands are facing great challenges and competition, so in the future, we will take the middle and upper price as the direction, and launch the boutique garments to the market."

Victoria built a branch in Manhattan 10 years ago and established a strong international design team. But general manager trenlan also thinks: "the department stores in China are facing a trend of regression. More and more high-end domestic brands encounter bottlenecks and have to find a way out. The fast selling products that can quickly seize the market, quickly return the funds and the luxury goods that can not be duplicated and keep improving will become the two new trends in the development of the garment industry in the future. Based on this, the plan for the future of the company is very clear: in the initial stage of 1~2, it is mainly based on fast selling products, making full use of the existing resources, rapid development and production, grabbing the domestic middle end consumer market, establishing an efficient and fast marketing mode that is synchronized Online and offline. In the development period of 3~5, the core value of the brand is formed, and the design, edition and technology are raised to the top. The double marketing mode of entity store and online sale is established. The way of opening shop is to raise money with money, minimize investment and maximize revenue.

Huang Zhuonan is very optimistic about the future market development: "at present, the domestic economy is developing rapidly, people's consumption of clothing has been continuously improved, the demand for quality products has increased greatly, and each brand has its own wonderful. We mainly open stores and franchises, and then launch 1~2 brand two years later. " Huang Zhuonan also talked about the weakness of enterprises: "PLAY FASHION LIMITED's products have been in the European market and are not familiar with the domestic market." But with the rich experience of the parent company, the changing design styles of European designers, and the advantages of short production period, fast delivery and good after-sales service, Huang Zhuonan is confident of future development.