Brand Support Shoes Jinjiang Many Enterprises Are Advancing Vigorously

With brand support, many enterprises in Jinjiang, Fujian can hardly feel the impact of economic contraction. "We don't have taxis here, getting on the bus 20 yuan."

In August 17th, when he first arrived in Jinjiang, Fujian, the taxi driver shocked the reporter: this small county level taxi fare was higher than that of Beijing and Shanghai.

It doesn't seem to know that the world's economy is surging, and it is still running at its own pace.

Jinjiang, a city famous for its counterfeit medicine in the 90s of last century.

But in this wave of economic contraction, Jinjiang may be the least affected by coastal cities.

According to the data released by the Jinjiang municipal government, in 2007, only 649 square kilometers of Jinjiang GDP amounted to 58 billion 830 million yuan.

Lin Yonghong, deputy director of the Jinjiang Economic Development Bureau, said that as early as a few years ago, Jinjiang's enterprises had shifted from foreign trade to brand based occupation of the mainland market. At present, Jinjiang's national brands reached 107.

Having their own brand and not having their own brand, the living state here is totally duer.

OEM enterprises dare not take orders. Jinjiang super shoes and Garments Co., Ltd. 80% of the business is foreign trade.

In August 18th, the reporter came to the super company, 5 storeys, more than 10 thousand square meters of factory buildings, only a few hundred employees scattered in the work.

"The price of foreigners is too low, many orders are afraid to pick up."

Director Zhang Jiameng wrote accounts to reporters: a pair of shoes is 5 dollars, gross margin is only 10% - 15%.

This year, the cost has risen by 35%, the shoe price has increased by about 15%, and 20% of the cost pressure has been digested by the enterprises. Therefore, there is a possibility of losing money. Enterprises are also caught in an awkward situation where orders can not be answered.

"If we go on like this, there must be a dead end in a few years."

Zhang Jiameng said he is now looking for projects ready for pformation.

The company, the general manager of the marketing center of Fujian Fuma Food Group Co., Ltd., is not only unaffected, but is now busy pushing the products into large cities in China.

"Our cost has increased by about 10%."

Fang told reporters that Fuma has its own "Fu Ma" and "love Shang" two brands, the brand product price increases by 5%, the public is acceptable.

In addition, through the scale of procurement, the cost growth rate will be controlled within 5%, the two superimposed, the impact of cost will be basically eliminated.

The brand and anti brand ability of brands are indeed different. Jinjiang's seven wolf wolf clothing has not been affected. The performance in the first half of this year has doubled over the same period last year.

Sports shoes brand "Anta" will launch 10 thousand new products every year, with more than 1 billion investment in research and development.

In 2007, Anta's gross profit margin was 33.2%, much higher than the average gross margin of 10% of OEM export enterprises.

Deputy director Lin Yonghong said that at present, there are 38 shoe making enterprises like Anta in Jinjiang, with an average profit margin of over 30% this year.

To get out of the predicament, the other more than 3000 enterprises that only made OEM have begun to increase technological innovation.