Internationalization Breakthrough Of High-End Clothing From Beijing Fashion Week

Consumers in the first tier cities of China are getting mature, and the sales volume of fashion products is the brightest from the earnings reports of major luxury groups. P

The 2014 China luxury goods report from Rhodes group also shows that the consumption of Chinese consumers in the high-end clothing industry is increasing.

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< p > this news is undoubtedly a strong heart for China's "a href=" http://www.91se91.com/news/index_c.asp "high-end clothing" /a "brand.

In the "China Economic and luxury forum", Lu Xiaoming, former president of MontBlanc China, once said that clothing and jewellery are the two most likely categories of luxury brands in China.

In the just concluded "2014 China International Spring and Summer Fashion Week" (Beijing fashion week), China's high-end clothing brand is also relying on this platform, and expects to realize the rapid internationalization and high-end of the brand.

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< p > < strong > fabric breakout > /strong > /p >

< p > China's consumers have a strong "Chongyang" mentality. In fact, many luxury brands such as Cartire, Bvlgari, Gucci and so on have been quietly starting to "Sinicization".

And journalists know that many international luxury designer teams have a large number of Chinese designers in it, and even many Chinese consumers are attracted by Chinese designers.

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< p > but without the "foreign coat", China's high-end clothing brand is not recognized by consumers.

In the "a href=" http://www.91se91.com/news/index_c.asp "International Fashion Week" /a show, many Chinese high-end clothing brands use the advantages of "fabric technology" to join hands in international design.

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By P, manufacturing enterprises have become a shortcut for designers to quickly hit the title.

Since 2007, many designers have come to the top of the Beijing fashion week's "Asahi Asahi China Fashion Designer Creative Award", while Asahi Kasei Corporation's exclusive Bemberg is widely used in the field of high-end clothing.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > the development and application of fabric < /a > is the most important part of our fashion design. It is very important for designers, especially the texture, color, pattern and comfort of fabrics, which will greatly affect the final design.

The independent designer, Lu Sheng, who won the award, told reporters before.

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< p > and the support of another designer, Xie Jiaqi, is Guangdong Kang's Industrial Co., Ltd.. At present, the lace manufacturing enterprise is making efforts to build K.G.S Kang's clothing series and become a highlight in fashion week.

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< p > the perfect combination of the details of K.G.S's high fashion fashion design and fabric material pattern is a win-win for designers and enterprises.

This undoubtedly enriches the designer's design materials, and combines the strengths of the design with the company's own strengths. "Rapid commercialization is the most economical way."

Professor Liu Guangming, Professor of Institute of industrial economics, Chinese Academy of Social Sciences, told reporters.

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< p > < strong > create consortium < /strong > /p >

< p > "for the designers of the design world, basically three ways. One is to do plagiarism, what to do immediately, and then to open a Taobao shop can immediately sell crazy; the second is to brand as a designer, not necessarily in the forefront, but it will go relatively stable and easy; the best and the most difficult is to be an original independent designer, not plagiarism, no big name or industry backing behind, often very difficult."

Hong Huang, a well-known media publisher, told reporters.

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Shen Jiawei, chairman of P I.T group, believes that building a consortium of high-end designer brands is one of the ways to rapidly internationalize Asian clothing brands.

I.T group is precisely this mode, and recently, the old Buddha's department store opened in Beijing was also established by 50% of Paris's old Buddha's group and I.T group.

Specifically, the region has created a regional sales channel for high-end designer brands.

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< p > in the department store of Lord Buddha, a brand designer who entered the house thinks, "many designs in the past can only walk on the T stage, but can not become the clothes that consumers wear everyday.

Now we are communicating with consumers in various ways. "Selling" is good enough to prove our design level to a certain extent.

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< p > < strong > light customization tide < /strong > < /p >

< p > even in Europe, it is no easy task for a brand to become a high-end customization club.

But once certified as "high fix", the price is not bad.

Advanced customization, which represents the creativity and quality of brands, is also used as the best advertisement for celebrities to become the best brand image, triggering the public's pursuit of other clothing products and perfume, glasses, leather bags and other ancillary products, resulting in huge profits.

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< p > "some of the wedding dresses in our brand insist on more than 95% pure handwork at a price of 50 thousand yuan. However, insisting on the so-called advanced customization in China is not conducive to the rapid development of the situation."

Zhang Jingjing, the independent designer of fashion week, told reporters that "there is a market for so-called lightweight customization that suits consumers."

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< p > she explained that some fashionable people need to attend small parties or important occasions, so they design some special highlights that fit her temperament in the dress. The degree of customization is 30%~50%. This is very suitable for young people's thinking, and more people are willing to afford such an idea and price.

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