How Can Export Manufacturers Break Through The Market?

Autumn October is the harvest season, but many exhibitors Tucao did not get a bumper harvest at the autumn fair. According to the official data of the Canton Fair, 189646 participants from overseas purchasers of the Guangzhou Fair will be reduced by 6.5% over the 113rd session, a slight increase of 0.1% over the 112 session, and a 194 billion 610 million yuan reduction in export volume, a decrease of 10.9% compared with the same period, a decrease of 3% over the same period last year. Exhibitors have poured water: the exchange rate has been rising this year, and the export profits have been eroding. Due to market demand and exchange rate fluctuations, most export enterprises' orders can only be released to 11 and December this year. Very few enterprises receive orders from early next year. The performance of emerging markets in this Canton Fair has also been eclipsed. The accelerated appreciation of RMB, the rise of prices and raw materials, and the increase in labor costs of enterprises have increased the export cost of enterprises and weakened the competitiveness of export products.

It is reported that this year Canton Fair Purchasers' order is also far less than before. Foreign trade enterprises generally feedback to the Canton Fair is not ideal, some down 10%, some down 20%. This unsatisfactory situation, in addition to the impact of the exchange rate, and the buyers in the exhibition face various, Ling Lang full of products to let buyers see eye drop, this is like you buy. clothes A single or a few clothing stores may choose to pick and choose, but you can easily reach your shopping goal and return to your home. But if you look at it, the colors are almost the same, and your eyes will be "blinded". Therefore, even if buyers find large amounts of supplier information in the exhibition, but because of the massive information of suppliers, they still need to spend a lot of energy to identify many of the information gathered.

In this way, with the impact of exhibitions such as Canton Fair on foreign trade enterprises' orders becoming weaker and weaker, export manufacturing enterprises are looking for new ways to break through the channel to get recognition from overseas high-quality buyers. Foreign trade electricity supplier will undoubtedly become the "fragrant cake" for export enterprises to break through the overseas market at present. Data from the national development and Reform Commission showed that cross-border e-commerce transactions reached 1 trillion and 600 billion yuan in 2011, an increase of 33% over the same period last year. In 2012, cross-border transactions amounted to 2 trillion yuan, up by more than 25% over the same period last year, and the growth rate was much higher than that of foreign trade. Cross border e-commerce is, of course, a new engine for foreign trade development.

The e-commerce platform of foreign trade is also surging, but the authentication function of the general electronic business platform is mostly a kind of sale. Marketing Products are meaningless to win the trust of buyers. The China quality plant network has set up a "supplier of QEM brand", which is a supplier group of 100% manufacturers supervised by China's national quality inspection department. Buyers usually spend 85% of their time searching, screening and auditing suppliers. With "QEM", buyers can only spend 1% of their time matching. With this platform, it is very convenient for buyers to directly connect with suppliers, and it can also do honest transactions.