The Red Bean Group Fought Fiercely, Double Eleven Nets Sold 100 Million

In the era of commercial change, P changed the habit of consumption and created the craze of e-commerce.

In November 11th, the double eleven net sales of the red bean group reached 103 million 680 thousand yuan, 3.06 times last year, a record high, and also accounted for 1/350 of the total sales of Taobao eleven.

Zhou Haijiang, secretary and President of the Party committee of the red bean group, said that the advent of the Internet consumption era has brought about a great change in the market and made the factory directly into a shopping mall. As a brand enterprise, < a href= "http://www.91se91.com/news/index_c.asp" > Red Bean > /a > in such a fierce business pformation, we will seize the opportunity and create breakthroughs, we will seize the initiative and strive for greater development.

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< p > < strong > surge in sales volume of verification shopping Carnival < /strong > < /p >

< p > after four years of development, double eleven traditional Singles Day has evolved into a shopping carnival.

At the time of 0 hours and 0 minutes in November 11th, three thousand or four thousand customers rushed into the red bean official flagship store at a href= "http://www.91se91.com/news/index_c.asp" > Tmall, which was unimaginable in the traditional shopping arcade. Some of them immediately took the underwear that was added to the shopping cart early. Some of them were shopping independently. More customers were consulted. "Red bean home shopping guide 22" said that during the first minute of double eleven, he received fifty or sixty customers through the company's customer diversion. The purchase of pomegranate also received more than thirty, which is also a sight that can not be seen in traditional shopping malls.

It is understood that on the day of double eleven, red bean has 195 customer service at home, and each customer service receives 20 customers per minute on average, with a maximum traffic volume of more than 4000 people per minute.

Because of the boom in business, red beans broke 10 million yuan in the first two hours of their homes. At twelve noon in November 11th, they exceeded 40 million yuan. The whole day set a 65 million 368 thousand and 500 yuan success. It was 3.23 times last year. It was more than 16 times that of the previous year, and became the champion of home underwear category.

It is reported that red bean home best selling cotton underwear for men and women double eleven sold 70 thousand sets a day.

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< p > Red Bean men's performance is also very proud. After the double eleven Shopping Festival officially started, the whole red bean men's clothing net sales center was brightly lit, the operational command department, the operation Department, the customer service department, the warehousing department, each department has clear responsibilities and coordinated distribution. All the double eleven staff members have been sticking to their posts, strained their operations, and broke through 10 million yuan in the first four hours. At the same time, they also broke the sales record of the whole day last year, reaching 27 million yuan a day, 2.57 times as much as last year.

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< p > at the same time, sales of flagship stores such as red bean home textiles, red bean down garments, red bean children's clothing and IDF have also risen steadily. Just like a red bean home textile product, only one pre-sale commodity has exceeded 5 million yuan. By 0 hours and 0 minutes in November 12th, the sales of clothing products of the red bean group have achieved an explosive growth, reaching 103 million 680 thousand yuan, which is 3.06 times that of last year.

This year's double eleven, Taobao's total sales reached 35 billion 19 million yuan, the sales of the red bean group accounted for 1/350 of the entire Taobao network sales.

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< p > strong > careful layout to ensure foolproof < /strong > < /p >

Behind the sales surge of P, it is the red bean group's preparation for the double eleven online shopping festival.

As early as August, the group electricity supplier line held relevant meetings to mobilize and deploy double eleven activities. Then, every two years, the trend of double eleven was analyzed. Combined with the experience of double eleven last year, the relevant communication was carried out to ensure the smooth progress of the preparatory work.

In order to provide consumers with richer products, red bean home has carefully prepared over 100 fashionable pajamas, underwear, home clothes and other products for customers to choose, and at the same time, make careful arrangements in customer service, distribution, warehouses, logistics and so on.

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< p > for the double eleven, the red bean men's clothing has worked out the detailed work plan, on the one hand has provided 110 fashionable fashion men's clothing, and has decided to take the male coat as the main product, because the excellent commodity is attracts the customer the most powerful way, on the other hand, because the double eleven period of view is bigger, in order to prevent the Taobao paction page to collapse, in order to ensure the smooth flow of the network and the customer service prompt response, the red bean men's clothing also used the mobile phone paction method on Taobao's first time.

This innovation, not only has been praised by Taobao, but also played a huge role on the 10th day of the 10th National Day. In the sales of 27 million yuan, about 2000000 yuan was paid through mobile phones.

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< p > at the same time, aiming at the problem of online large volume of customer consultation products, all the flagship stores of the red beans have allocated manpower and material resources in an all-round way, and fully cooperate with the customer service needs of the network sales center to ensure high quality services.

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< p > < strong > all directions ensure smooth delivery < /strong > < /p >

Less than P, sales of millions of dollars a day need to deliver a large quantity of goods to consumers in a short time.

According to statistics, the red bean has eleven double shipments and about 400000 red bean menswear.

In view of this huge volume of deliveries, the red bean group has prepared for rainy days. Taking into account the double eleven promotion activities, the express delivery has reached the peak period and there has been congestion. In order to prevent customers from buying products to arrive at their destinations in time, red beans home and fast and efficient postal cooperation, red bean men's clothing sales center and SF EXPRESS gather together with quick, safe and flexible cooperation. The red bean home logistics reference, red bean men's clothing logistics warehouse as the total delivery warehouse, organized a large number of staff, overtime, 24 hours without interruption delivery.

Red beans home related responsible person said that red beans will do their best to ensure that within 7 days, strive for 4 days to send about 400000 products to customers.

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< p > in order to deliver goods more efficiently, it also directly links to the destination by logistical communication, omitting the links to the local distribution center, ensuring that customers can receive goods at the first time and fully feel the integrity and efficiency of the red bean brand.

That is to say, when 0 hours and 0 minutes arrived in November 11th, the customers took the first red bean product. Meanwhile, the logistics team members quickly took action, sorting the goods, infrared scanning and courier company's on-site service by computer, and soon the first and subsequent merchandise had already started to the destination quickly.

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< p > < strong > early layout, seize the big business opportunities of change era < /strong > < /p >

< p > "this is the era of business change. The wave of network sales is overwhelming. The early layout of an enterprise will benefit early."

Red bean group party secretary and President, < a href= "http://www.91se91.com/pioneer/ > > Zhou Haijiang < /a > so asserted.

Before and after the double eleven, Zhou Haijiang went to the red bean Marketing Center for the three time. While giving all the net sales staff some sympathy and encouragement, he thought more about how the traditional enterprises should take the road of electronic commerce.

He said that with the development of e-commerce, sales have omitted the intermediate links such as wholesalers, retailers and so on, so that manufacturers can sell directly to consumers and consumers can get the greatest benefits. This is a revolutionary change.

Now many department stores and entity stores are lamenting the double decline in sales and profits. Some even write letters to him, asking him to boycott singles day. As a matter of fact, the trend of history is irresistible. As our company, we must seize this opportunity and plan as soon as possible, so that we will not be passive.

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< p > professor Liu Yingqiu, President of the Chinese Academy of Social Sciences, believes that traditional industries need more innovation. Under market economy conditions, sellers are more difficult than buyers. As sellers, how to seize buyers is the key to their initiative. Now online shopping is a major innovation in buying, and it is also the most convenient and convenient way to buy, and it is the way that consumers benefit most, so it is bound to achieve great development.

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< p > is just seeing the huge business opportunities of e-commerce. In the past two years, red beans have accelerated the layout of e-commerce.

On the one hand, the red bean is a strong Chinese textile material trading center under the banner of the banner. It will focus on making it the most influential textile material trading center in East China, the whole country and the world. On the other hand, it improves and strengthens the red bean "e-commerce" system, and realizes the online and offline interactive mode of three points, line and surface, so that the five big brands of red bean are covered all over the network.

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< p > for double eleven, red bean net sales success, Zhou Haijiang affirmed at the same time, also indicated that in the future will be further optimized and strengthened in warehousing and logistics, standardized network prices, online and offline integration, customer management, personnel training, from further accelerate the development of red beans business.

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