Asos China Spends 6 Million Pounds To Break The "Barriers".

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< p > British fashion business, < a href= "http://sjfzxm.com/news/index_c.asp" > ASOS < /a > CEO NickRobertson, receiving CNBC TV interview, said that the first year of the group's Chinese website launched in early November will cost 6 million pounds. NickRobertson said that the Chinese website was used by the ASOS Chinese website, breaking some tariff and currency barriers.

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The Chinese version of "P > ASOS shopping website was launched on the morning of November 3rd, which is different from the US dollar settlement of Net-a-Porter to mainland users. ASOS Chinese website supports RMB settlement, but also supports" a href= "http://sjfzxm.com/news/index_c.asp" Alipay "/a > settlement.

According to ASOS Chinese website, the website provides more than 2000 items for Chinese consumers. Most cities in mainland China can deliver within 48 hours, and consumers can enjoy free shipping services by buying 249 yuan RMB.

ASOS also says it has independent warehousing facilities in China.

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After the launch of the P ASOS Chinese website, the social media has made a huge response. The marketing team launched a large number of fashion bloggers to do marketing in Sina micro-blog. However, according to the no fashion Chinese network, half of the netizens expressed their expectation and excitement, while the other part questioned the quantity and price of the ASOS website.

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IanMitchell, who is responsible for KantarWorldPanel's fashion section of consumer research firm IanMitchell, said in an interview with CNBC that although she expressed support for the brand's opportunity to find international markets, the same strategy usually had the opposite result in different countries. "No brand will succeed in the international market, and the success in the local market is just because of the home market."

IanMitchell says ASOS is hard to replicate in China.

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P Conlumino, a retail consultancy Conlumino retail analyst NeilSaunders, also said that the differences between Chinese and Western pop culture, ASOS Chinese website must make some changes according to Chinese consumers, while AliceEnders, a senior media analyst at EndersAnalysis, said ASOS attracts consumers in its low price fashion, and such a large number of consumer groups in China, so ASOS should be successful in the Chinese market.

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"P > Europe and the United States online a href=" http://sjfzxm.com/news/index_c.asp "> retailers < /a > most of the Chinese market is not acclimatized. The early entry into the Chinese market was also a curve back to China at the end of last year and the cooperation of Mason, while Amazon Asia was very low-key in China, and the trend was completely stolen by the competitors such as a href=" http://sjfzxm.com/news/index_s.asp "," Alibaba /a "and Jingdong. Its market share also has a great gap compared with the former two.

The Net-a-Porter, Yoox and NeimanMarcus of the fashion business class are not performing well from traffic, users and sales. Net-a-Porter and Yoox group have never disclosed relevant data about Chinese websites in an interview, while NeimanMarcus Neman Marcus cut half of them in the half year of the online website in May this year. All the signs show that the international fashion business is not enough to predict the Chinese market.

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