How Can Telemarketing Effectively Mobilize The Mood Of Customers?

< p > 1. < a href= > http://www.91se91.com/business/ > telephone sales < /a > personnel's self emotional mobilization: Winston Churchill once said that the secret of influencing people lies in sincerity: "before you can move with emotion, you must be filled with emotion first.

Before you can make people cry, you must first weep.

To convince others, I must first believe. "

Before sales people want to influence and mobilize their emotions and feelings, they must first talk to themselves and mobilize their emotions and emotions.

As we know, in the service economy, we are not selling our products to our customers in order to earn profits to survive. We are providing the best solutions to the customers who need them, to keep our customers in the interests while constantly developing themselves and improving themselves.

This is the intention of all our sales work.

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< p > How can we make our customers understand our position and starting point on the phone? < /p >

< p > the following tools can be used for reference: < /p >

< p > 1, adjusting your body language is the right time to establish a self-monitoring system for our normal state.

Usually observe your body language consciously: when you bend your back, when you are worried, when you roll your body up...

How do you feel? How do you talk in your heart? I am tired, tired and fragile.

At this time, your throat is like a piece of cloth, with slow speed, low voice, and intermittent and ambiguous speech.

Just imagine how customers feel when they receive such a voice call. Customers can't see your people, but by voice, the negative emotions that customers receive quickly occupy the front, and quickly perceive your state and make a judgement: the salesperson seems tired. Their work is very tired and hard. The reason why they are very tired and hard is that the products are unsalable and unsalable because the products are not good - I will not buy bad products.

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P until now, we still can not know whether behavior determines mood or mood decides behavior.

However, we can be sure that they interact and interact with each other.

Changing your mood may be difficult, but changing your behavior is easy.

We only need one or two simple stretching exercises: straighten our backs, lift our hands, press our feet and relax. Our mood will immediately improve and improve.

Don't just sit in front of the phone, stand up and move around, adjust your body to a more comfortable and positive situation, imagine the customer in front of you, and imagine his expression and mood through his voice.

At the same time, raise your mouth angle, the voice of smile can be felt by telephone.

Let's take a look at the psychological development of this round of customers: This salesperson makes people feel very comfortable - he seems to have great confidence in the products he represents - a lot of people must have bought it - there seems to be a lot of affirmation - so it should be good - then I'll try.

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< p > 2, notice a href= "http://www.91se91.com/business/" > rhythm < /a >: exert your influence. The telephone line constructs a virtual world composed of voice.

In this world, how can we better exert our influence? The key lies in the grasp of rhythm.

The rhythm should do everything possible to correspond to the psychological needs of customers.

This demand is something we can understand, create and grasp with our own experience and tools.

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"P > if it's a phone call from the customer, what's the best answer when the bell rings?" /p >

The answer to our suggestion is: third. Third.

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< p > bell rings first: look at the caller ID, who is calling, quickly mobilize all the memory cells on this customer and enter the face to face scene with the customer.

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< p > bell rang second: brewing emotions, quickly promote themselves to positive emotions, so that customers hear the first sound from the microphone "feeling" is very good, very right.

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< p > bell rang third: answer, pass the feeling, will add the sound elements in the face-to-face scene created by the first sound, so that the picture is more complete.

Similarly, before we make a phone call, we must preheat ourselves. Before we call, we put our customers' information in front of us, and imagine each other according to our customers' information: appearance, demand...

Put these in mind quickly and form a picture.

Then I started calling.

Connect the voice in the phone with the picture in your mind: imagine what kind of scene the other person is in the voice, what is his / her expression and how are the mood? How can we affect the customer's mood and achieve the paction more quickly through dialogue? At the same time, we constantly adjust the inconsistencies and incongruity between ourselves and the other.

To facilitate the occurrence of pactions.

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< p > 3, train your < a href= "http://www.91se91.com/business/" > voice < /a > because of the reason of air pmission, we usually hear our own voice is different from others' own voice.

So many times when we hear our voice through the help of tape recorder and other devices, we often get a surprise: is this my voice? If we use telephone as the usual marketing tool, we must learn to better use our voice and train according to the actual situation of our voice, so as to achieve better communication purpose.

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< p > self cognition and reality are often different.

And this kind of discrepancy often happens when we don't know ourselves.

To improve our turnover rate, we suggest installing a tape recorder on our phone.

In this way, we can jump out and analyze and further understand our telephone sales. The voice I used on the phone is like this. The quality of this voice is sincere / sufficient / soft / active enough (to identify the positive characteristics of voice).

If I am a client, I often hear the information conveyed by such a voice.

What kind of adjustment does this voice and the content of this voice require to make me more interested in buying? In particular, the analysis of my successful telemarketing case: what is the body language like when I make the call? What kind of voice do I hear? What is the sound like? Passion, joy, joy, peace or something else? What kind of intonation, intonation and cadence do I use to bring out this feeling? What abnormal mood do I have in this telemarketing? How did it affect the customer? How did the customer be influenced by the step by step and finally decided to pay the bill? How can I apply this successful experience to the telesales of other customers? < {page_break} < /p > will this feeling motivate me to pay? If not,

< p > two, the pfer of customer sentiment in telemarketing, there was a five star hotel survey of internal customer satisfaction, and found that the highest customer satisfaction was the buffet department.

The global economy and the hot experience economy are telling us that the higher the degree of customer involvement, the easier customers will be satisfied.

The process of service is also a process of creating unique experience for customers.

In face-to-face sales, we can also improve customer involvement by practicing and trying. But how can we mobilize the mood of customers through voice docking? How can we change the mood of customers in such a virtual situation like voice? /p

< p > 1, use more positive words: an interesting little experiment: now I say to you, "don't imagine a pink elephant dancing behind you. Don't imagine how cute the elephant is. Don't imagine, don't imagine."

What kind of picture is there in your mind when you hear this sentence? < /p >

< p > psychology proves that the human brain does not accept negation. In the subconscious mind, we often only hear the negation behind it and regard it as a part of the fact.

So when we say to customers, when you buy products, you will not be miserable.

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< p > What does the customer hear? Pain.

If there are other factors in face-to-face sales that can reduce or compensate for this shortcoming, there is no longer any other tool other than language in our telesales.

So, try to use positive words associated with emotions and feelings. They include relaxation, trust, ease, happiness, joy, happiness, success, excellence, excellence and beauty.

However, there is a word that gets you enough attention! When you hear "but", what do you feel? Do nerves immediately become nervous? Yes, customers are exactly the same as you feel, and immediately enter a state of alert.

When you just said, "yes, I agree with you, but..."

What does the customer feel? You still don't agree with me.

Here, we provide you with a more secure and effective word;

"Yes, I totally agree with you.

Many customers also have this idea when they first contact our products. Later, they changed the idea after buying it for some time.

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< p > 2, using more compliments and questions, the effect of communication depends on the response of the other person. The effect of communication depends on the outcome of our sales.

How can we get better results in telemarketing? Or the feeling of customers.

However, people are complex. We often have many voices and ideas in mind.

Before making a purchase decision, customers often have various Dialogues: no buying is safe, because they can't be wrong without buying. They won't buy things that are not consistent with their needs at a time when they are hot headed. They will not buy expensive or buy too bad to make others laugh. But they also want to try, try the benefits of new products, and try to feel different from the past.

What kind of decisions we want customers to make depends on what part of the mind we are sure of.

The affirmation in our telemarketing is to constantly identify with our empathy: recognition of our customers' propositions and values.

The most direct expression of recognition is to praise customers.

In what direction we should praise customers, we will increase the power of the client's inner dialogue and trigger the corresponding feelings and behaviors of customers.

The praise from the heart is the most direct acceptance and complete acceptance.

When the customer receives the feeling of acceptance and acceptance, he will lay down his vigilance and establish a trust relationship with the salesperson on the phone.

So, try to praise the customer sincerely on the phone: "Mr. Zhang, your voice sounds very dignified. I believe you are also a meticulous and conscientious person in your daily life."

"Madam Wang, I know you usually take care of the people around you when you listen to me.

I used to have such a good sister. We got along very well. I learned a lot from her.

I hope I can learn from you now. "

If praise is to strengthen identification, the purpose of questioning is to arouse customer's reflection.

Is the customer always right? Not necessarily.

But if it is for us, the client will not agree.

Even if you quietly agree with your face, you will never admit that you are correcting your behavior: buying.

Therefore, in telephone sales, learning to ask questions, triggering customers' introspection through questions, allowing customers to think and self examine will push our sales from "push" to "pull".

In the early days of telemarketing, we asked some open questions and collected some customers' data as far as possible. When we learned that our customers had enough information and identified the real pain points of customers, we asked customers' approval by asking questions of guidance and suggestive types.

Finally, we use closed questions to facilitate pactions.

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< p > 3, listening is the most precious gift. Another advantage of learning to ask questions is that we can temporarily avoid our mouth. Remember?

Let customers.

The more customers say, the closer he gets to sales staff, the better his trust, and the greater the proportion he will deal with.

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< p > not only in telemarketing, but also in all sales processes, the proportion of customers speaking is directly proportional to the proportion of sales success.

Before contact, we don't know what the customer's voice will be like and how the customer's expression is.

Maybe today I just met a very important customer who likes to speak but usually has no chance to speak.

But this customer's preface is not logical, and the tone is flat and sleepy.

Or, this customer talks about a set of products, which is more professional than you.

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< p > these are all possible.

Maybe we can catch a useful message in the subconscious, but we didn't know it at that time.

Remarks can help us think effectively: what is the background of the customer now? What kind of needs are there under such a background? He is more sensitive to the parts of the paction. What is the standard of this customer's purchase list?

If we want to sell the telephone line to the effect of "one line, ten thousand gold", we first require us to "touch the trigger" on the phone to the customers' emotions and feelings.

This requires us to have a long-term and careful awareness of our customers' emotional and emotional sensitivities and conscious self awareness.

When God closes a door, there must be a window for you.

Believe in yourself, when the whole world has only one microphone, we are still the best salesmen.

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