Finished Shoes And Clothing Come Into High Storage. Quanzhou'S Advanced Customization Quietly Starts.

< p > in the era of finished product a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing into high inventory era, the advanced customization industry has quietly sprung up. The old custom shop and the new school a target= "_blank" href= "target=" > designer < < > are staring at the market.

However, in addition to the difficulty of scale, the requirements of the customized industry for entrepreneurs are also high. Inevitably, the "loss period" must be experienced, making it a patent for the two generation.

Faced with such constraints, some designers have launched mass customization, so that "big brand" custom clothes fly into ordinary people's homes.

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Xiao Cai, the boss of a lion trading company, is typically rich in the two generation. There are many custom-made "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a in his closet. "P"

"Shirts cost a few thousand yuan, a suit of ten thousand or twenty thousand.

It's not expensive. "

He chose an old Hongkong custom shop in Shishi Branch, which has a certain reputation in Hongkong, but has not made any brand promotion in the mainland, and its popularity is very limited.

"What we want is not to see the brand personality."

He said that such clothing can embroider some personalized characters on the basis of customers' wishes, but the brand logo of a businessman is hidden in a secret place. Unlike some famous brands, LOGO plays a prominent role.

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Mr. Huang also likes to customize after < p > 70. He chose a famous brand in Italy.

"What I choose is semi custom, a suit of forty thousand or fifty thousand yuan, if it is deep customization, a suit should be between 50 thousand ~15 yuan."

Mr. Huang said that semi customization is based on volume data to make partial adjustments to the standard version. Generally, only one volume is required. Deep customization is based on the results of the volume, giving you a person's edition, usually at least three times, and the range and data of the volume is much more detailed than that of the semi custom.

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"P >" our custom suit is between 3000 yuan and ~8 million yuan. "

Shishi, an old custom shop clerk Cai Xiaojie told reporters that the more common is 10 thousand yuan one set, the guests are mainly business owners.

"In addition to quality and brand, we attract customers, as well as an endless service."

Miss Cai said that customers can choose their own fabrics. Good fabrics should be purchased separately from abroad. < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > after they are sold, they also need to serve indefinitely, including washing and maintenance, and changing the shape of their customers to fit them.

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< p > clothing master is also a sign for customers to attract customers.

At the age of 23, Zhang Yangzhi opened a high-end clothing custom studio in Xiamen. She studied advanced customization in Singapore, and returned to collect a group of famous teachers.

"Manual is also a key factor in brand success, so design and tailoring team is very important."

Zhang Yangzhi said that in foreign countries, a large part of the cost of custom-made clothing is spent manually, each tailor's salary is at least 500 yuan per hour, and a piece of clothing should be produced for about 20 hours, and this part of the cost is very fixed.

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< p > with people's understanding of advanced customization, the market has grown up, but not everyone can get involved in this field.

"I want to invest in a very high level club so that customers can see the location of the product at a glance."

Miss Wu, in downtown Quanzhou, is preparing a senior custom studio, with a budget of 2 million ~300 yuan.

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< p > in addition to the initial hardware input, it will also have a "loss period" for a period of time.

"My team has 20 people, each person has a monthly salary of over 10000, but at present, the studio's monthly income is less than 100 thousand yuan."

Because of the short start-up time and slow growth of customers, Zhang Yangzhi can only rely on the support of his family to continue to burn money.

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< p > merchants also saw the limitations of the future development of advanced customization early. They were willing to invest and saw the brand value that the high starting point could bring.

"Consumer groups are too small."

Zhang Yangzhi said that many of the big brands in foreign countries were made up of advanced customization, and like Hermes and Chanel, when they developed to a certain stage, they could only expand their scale by making ready-made clothes.

Compared with customization, ready-made garments can be produced on a large scale and low in price, which can effectively expand the brand consumer groups. However, these brands will also retain advanced customization, so as to ensure that brand grades are not reduced due to scale production.

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< p > a set of clothes can easily be spent on thousands of yuan. It is difficult for ordinary people to afford it. The appearance of mass customization enables ordinary people to pass the custom addiction too.

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< p > Miss Wei is a frequent visitor to a clothing custom shop in downtown Quanzhou. This shop is a young girl who has studied design.

"A set of clothes hundreds of yuan, < a target=" _blank "href=" http://www.91se91.com/ "> cloth < /a > good, fine workmanship," Wei said.

Ms. Huang, a garment maker who has worked for more than ten years, has also opened a tailor's shop. She used to revise most of her clothes.

"Basically, I only collect manual fees, and I have one hundred or two hundred pieces of clothing."

Most customers, she said, are craftsmanship, and they will provide cloth themselves.

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< p > choose this kind of custom-made, most of them are like the big brands < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a, but can not afford the high price of white-collar workers.

They take pictures taken in magazines or stores and let tailors do it, usually less than half of the price.

However, will such an act constitute infringement? Interpretation of Lin Wen, a lawyer of Fujian Kai Kai law firm, explains that if a businessman aims to make profits, imitation of the manufacturer's style of mass production will constitute an infringement. However, the individual will customize a piece according to the manufacturer's listed style for his own use, and generally does not constitute infringement.

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